Brandwave

How popular isecostore?

In September 2026, people searched for ecostore by name about 5,720 times in New Zealand, a 21.4% increase from the previous year. These searches made up 16.1% of all New Zealand shampoo bar brand searches, placing ecostore second out of four brands. When we asked both ChatGPT and Google AI Overviews about shampoo bar brands, ecostore appeared in one of the five answers and was the joint second most recommended of the four.

Search and AI answers in September 2026

ecostore is the second most searched of 4 competitors and the joint second most recommended in AI answers.

  1. LushShare of searches 64.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. ecostoreShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  3. GarnierShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EthiqueShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top shampoo bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ecostore is the joint second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ethique1st
  2. Lush2nd
  3. ecostore2nd
  4. Garnier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ethique5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo bar brands

5 answers

  • Asked ChatGPT

    “Which shampoo bar brand should I go to in New Zealand?”

    1. 1Ethique
    2. 2ecostore

  • Asked ChatGPT

    “What are the best shampoo bar brands in New Zealand?”

    1. 1Ethique
    2. 2Lush

  • Asked ChatGPT

    “What's the best shampoo bar brand in New Zealand for everyday hair care?”

    1. 1Ethique

  • Searched Google, AI Overview

    “best shampoo bar”

    1. 1Ethique
    2. 2Lush

  • Searched Google, AI Overview

    “solid shampoo bar”

    1. 1Ethique

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which shampoo bar brands compete with ecostore?

ecostore against shampoo bar brands in New Zealand, by month

Share of searches by month for Lush, ecostore, Garnier, Ethique. The figures are in the table below the chart.

View monthly share of searches table
MonthLushecostoreGarnierEthique
Oct 202572.8%12.1%5.7%9.4%
Nov 202577.6%10.9%4.6%7%
Dec 202586.1%6.8%3.3%3.8%
Jan 202669.4%15%6%9.7%
Feb 202665.3%16.3%6.9%11.5%
Mar 202663.8%15.6%7.1%13.5%
Apr 202666.2%16.3%7%10.5%
May 202664.3%16.4%7.1%12.2%
Jun 202670.1%14.5%7%8.5%
Jul 202667.8%13.7%8.7%9.9%
Aug 202666.9%14.9%8.5%9.7%
Sep 202664.4%16.1%9.9%9.5%

  1. 1.Lush

    64.4%

    Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -2.5 points.

  2. 2.ecostore

    16.1%

    Held 2nd. 2.7K estimated branded searches, -7.7% vs prior month. Share +1.2 points.

  3. 3.Garnier

    9.9%

    Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Ethique

    9.5%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.2 points.

Compare popularity between ecostore and its closest rivals

Every comparison with ecostore

42 comparisons

How has branded search demand for ecostore changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ecostore in New Zealand rose from 4.7K to 5.7K.
  • Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand increased from 12.1% to 16.1%.
  • Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand peaked at 16.4% in May 2026 and was lowest at 6.8% in December 2025.

How did search popularity change for New Zealand shampoo bar brands in September 2026?

4 changes

  1. In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.

  2. In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.

  3. In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%.

  4. Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.

How are ecostore’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using ecostore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eco store
  • ecostore
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore dishwashing liquid
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore shampoo
  • ecostore ultra power
  • ecostore ultra sensitive
  • ecostore wool wash
  • the ecostore

Do you work for ecostore? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ecostore compete?

ecostore is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shampoo and haircare brands9th of 134.6%Show ranking
Hand soap brands6th of 88.2%Show ranking
Baby skincare brands4th of 910.7%Show ranking
Shampoo bar brands2nd of 416.1%Shown above
Laundry detergent brands2nd of 837.6%Show ranking
Foaming hand wash brands3rd of 419.4%Show ranking
Household cleaning brands2nd of 1223.8%Show ranking
Dishwashing brands1st of 646.5%Show ranking
Dishwasher powder brands1st of 384.2%Show ranking
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