Brandwave

How popular isGarnier?

In September 2026, people searched for Garnier by name about 7,710 times in New Zealand, a 48.8% increase from the previous year. These searches made up 9.9% of all New Zealand shampoo bar brand searches, placing Garnier third out of four brands. When we asked both ChatGPT and Google AI Overviews about shampoo bar brands, Garnier did not appear in any of the answers.

Search and AI answers in September 2026

Garnier is the third most searched of 4 competitors and not listed in any AI answer.

  1. LushShare of searches 64.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. ecostoreShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  3. GarnierShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EthiqueShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top shampoo bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garnier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ethique1st
  2. Lush2nd
  3. ecostore2nd
  4. Garnier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ethique5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lush2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ecostore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo bar brands

5 answers

  • Asked ChatGPT

    “Which shampoo bar brand should I go to in New Zealand?”

    1. 1Ethique
    2. 2ecostore

  • Asked ChatGPT

    “What are the best shampoo bar brands in New Zealand?”

    1. 1Ethique
    2. 2Lush

  • Asked ChatGPT

    “What's the best shampoo bar brand in New Zealand for everyday hair care?”

    1. 1Ethique

  • Searched Google, AI Overview

    “best shampoo bar”

    1. 1Ethique
    2. 2Lush

  • Searched Google, AI Overview

    “solid shampoo bar”

    1. 1Ethique

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which shampoo bar brands compete with Garnier?

Garnier against shampoo bar brands in New Zealand, by month

Share of searches by month for Lush, ecostore, Garnier, Ethique. The figures are in the table below the chart.

View monthly share of searches table
MonthLushecostoreGarnierEthique
Oct 202572.8%12.1%5.7%9.4%
Nov 202577.6%10.9%4.6%7%
Dec 202586.1%6.8%3.3%3.8%
Jan 202669.4%15%6%9.7%
Feb 202665.3%16.3%6.9%11.5%
Mar 202663.8%15.6%7.1%13.5%
Apr 202666.2%16.3%7%10.5%
May 202664.3%16.4%7.1%12.2%
Jun 202670.1%14.5%7%8.5%
Jul 202667.8%13.7%8.7%9.9%
Aug 202666.9%14.9%8.5%9.7%
Sep 202664.4%16.1%9.9%9.5%

  1. 1.Lush

    64.4%

    Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -2.5 points.

  2. 2.ecostore

    16.1%

    Held 2nd. 2.7K estimated branded searches, -7.7% vs prior month. Share +1.2 points.

  3. 3.Garnier

    9.9%

    Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Ethique

    9.5%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.2 points.

Compare popularity between Garnier and its closest rivals

Every comparison with Garnier

27 comparisons

How has branded search demand for Garnier changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Garnier in New Zealand rose from 5.2K to 7.7K.
  • Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand increased from 5.7% to 9.9%.
  • Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand peaked at 9.9% in September 2026 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, Garnier rose from 4th to 3rd among shampoo bar brands in New Zealand.

How did search popularity change for New Zealand shampoo bar brands in September 2026?

4 changes

  1. In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.

  2. In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.

  3. In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%.

  4. Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.

How are Garnier’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Garnier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crema bb garnier
  • garnier
  • garnier cleanser
  • garnier conditioner
  • garnier dye hair
  • garnier hair
  • garnier hair dye
  • garnier hair food
  • garnier micellar water
  • garnier shampoo

Do you work for Garnier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garnier compete?

Garnier is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Face cleanser brands12th of 142.1%Show ranking
Shampoo and haircare brands2nd of 1313.9%Show ranking
Micellar water brands3rd of 48.7%Show ranking
Shampoo bar brands3rd of 49.9%Shown above
Conditioner bar brands2nd of 311.8%Show ranking
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Is Garnier your brand?

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