Ethique vs Garnier:Which is more popular?
In September 2026, Ethique and Garnier were level in searches among shampoo bar brands in New Zealand, with an estimated 1.6K versus 1.7K branded searches, at 9.5% and 9.9% of the total. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, Ethique appeared in all five answers and Garnier in none.
Who do people search for more?
Garnier and Ethique are searched for about as often as each other.
Who does AI mention more?
Ethique, mentioned in every answer we collected
Who does AI recommend more?
Ethique, the only one of the two named
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Top shampoo bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ethique appeared in all five answers. Garnier did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shampoo bar brands
5 answers
Asked ChatGPT
“Which shampoo bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best shampoo bar brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo bar brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo bar”
Searched Google, AI Overview
“solid shampoo bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ethique or Garnier more popular in search?
This chart shows how often people search Google for Ethique and Garnier by name. Each line represents a brand's share of searches for all four shampoo bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garnier, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | ecostore | Garnier | Ethique |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 12.1% | 5.7% | 9.4% |
| Nov 2025 | 77.6% | 10.9% | 4.6% | 7% |
| Dec 2025 | 86.1% | 6.8% | 3.3% | 3.8% |
| Jan 2026 | 69.4% | 15% | 6% | 9.7% |
| Feb 2026 | 65.3% | 16.3% | 6.9% | 11.5% |
| Mar 2026 | 63.8% | 15.6% | 7.1% | 13.5% |
| Apr 2026 | 66.2% | 16.3% | 7% | 10.5% |
| May 2026 | 64.3% | 16.4% | 7.1% | 12.2% |
| Jun 2026 | 70.1% | 14.5% | 7% | 8.5% |
| Jul 2026 | 67.8% | 13.7% | 8.7% | 9.9% |
| Aug 2026 | 66.9% | 14.9% | 8.5% | 9.7% |
| Sep 2026 | 64.4% | 16.1% | 9.9% | 9.5% |
How has the Ethique and Garnier comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Garnier took it in September 2026.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo bar brands in New Zealand moved from 9.4% to 9.5%, and its estimated monthly branded searches moved from 2.1K to 1.6K.
- Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand moved from 5.7% to 9.9%, and its estimated monthly branded searches moved from 1.3K to 1.7K.
How did search popularity change for New Zealand shampoo bar brands in September 2026?
2 changes
In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ethique’s and Garnier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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