Brandwave

How popular isGarnier in search?

In August 2026, there were an estimated 9.7K branded searches for Garnier in New Zealand which is up 44.2% over the last 11 months. Garnier holds 31.2% estimated Share of Search among New Zealand shampoo and haircare brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Garnier31.2%
  2. L'Oréal Paris Elvive16.6%
  3. Pantene16.1%
  4. Head & Shoulders15.9%
  5. OGX10.9%
  6. TRESemmé9.3%
Garnier website (opens in a new tab)

Follow Garnier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which shampoo and haircare brands compete with Garnier?

Garnier against shampoo and haircare brands in New Zealand, by month

Share of Search by month for Garnier, L'Oréal Paris Elvive, Pantene, Head & Shoulders, OGX, TRESemmé. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierL'Oréal Paris ElvivePanteneHead & ShouldersOGXTRESemmé
Oct 202533.2%15.4%15.3%16%8.9%11.2%
Nov 202534.6%16.3%15%13%10.6%10.5%
Dec 202533.9%14.6%16.3%13.1%11.3%10.9%
Jan 202631.2%15%19.5%13.4%10.3%10.6%
Feb 202631.8%19.3%16.7%12.9%8.9%10.4%
Mar 202632.5%17.2%16%14.3%10%10.1%
Apr 202632.3%17.3%16.4%13.7%10.8%9.4%
May 202635.1%17.3%14.3%14.3%9%9.9%
Jun 202633.6%20%12.3%14.6%8.9%10.7%
Jul 202633.4%18.5%14.3%15.3%8.9%9.6%
Aug 202631.2%16.6%16.1%15.9%10.9%9.3%
Sep 2026——————

  1. 1.Garnier

    31.2%

    held 1st · 9.7K estimated branded searches · -1.3% vs prior month · -2.2 points

  2. 2.L'Oréal Paris Elvive

    16.6%

    held 2nd · 5.1K estimated branded searches · -5.4% vs prior month · -1.9 points

  3. 3.Pantene

    16.1%

    moved from 4th to 3rd · 5K estimated branded searches · +18.8% vs prior month · +1.8 points

  4. 4.Head & Shoulders

    15.9%

    moved from 3rd to 4th · 4.9K estimated branded searches · +9.6% vs prior month · +0.6 points

  5. 5.OGX

    10.9%

    moved from 6th to 5th · 3.4K estimated branded searches · +28.7% vs prior month · +2 points

  6. 6.TRESemmé

    9.3%

    moved from 5th to 6th · 2.9K estimated branded searches · +3.2% vs prior month · -0.2 points

Compare search popularity between Garnier and its closest rivals

How has branded search demand for Garnier changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Garnier in New Zealand rose from 6.7K to 9.7K.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo and haircare brands in New Zealand decreased from 33.2% to 31.2%.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 35.1% in May 2026 and was lowest at 31.2% in January 2026.

How did search popularity change for New Zealand shampoo and haircare brands in August 2026?

  1. In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.

  2. In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.

  3. In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.

  4. In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.

  5. In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.

  6. Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.

How is Garnier measured?

Brandwave collects information about searches that people make online using Garnier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • crema bb garnier
  • garnier
  • garnier cleanser
  • garnier co nz
  • garnier conditioner
  • garnier dye hair
  • garnier hair
  • garnier hair dye
  • garnier hair food
  • garnier micellar water
  • garnier near me
  • garnier new zealand
  • garnier nutrisse hair dye
  • garnier nz
  • garnier online
  • garnier shampoo
  • garnier sleek and shine serum
  • vit c serum garnier

Do you work for Garnier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Garnier your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record