Face cleanser brands in New Zealand:Which are most popular?
In September 2026, La Roche-Posay was the most searched face cleanser brand in New Zealand, accounting for 19% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in three out of four responses that gave a list.
La Roche-PosayShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CeraVeShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
COSRXShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
The OrdinaryShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
CetaphilShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Follow face cleanser brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top face cleanser brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in three out of four answers that gave a list. Cetaphil was second, and La Roche-Posay was third. Beauty of Joseon, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medik80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIN10040 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face cleanser brands
5 answers
Asked ChatGPT
“Which face cleanser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face cleanser brands in New Zealand?”
Asked ChatGPT
“What's the best face cleanser brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face cleanser”
Searched Google, AI Overview
“gentle face cleanser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which face cleanser brands do people search for most?
This chart shows how often people search Google for each face cleanser brand by name. Each line represents a brand's share of searches for all 14 face cleanser brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, CeraVe, COSRX, The Ordinary, Cetaphil, Beauty of Joseon, Neutrogena, Aveeno, Kiehl's, Bioderma, Medik8, Garnier. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | COSRX | The Ordinary | Cetaphil | Beauty of Joseon | Neutrogena | Aveeno | Kiehl's | Bioderma | Medik8 | Garnier | Eucerin | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 17.1% | 8.3% | 12% | 9.7% | 6.5% | 9% | 5.2% | 5.4% | 2.3% | 1.9% | 2% | 1.3% | 0.84% |
| Nov 2025 | 19.7% | 16% | 7.6% | 12.7% | 8.9% | 8.1% | 7.4% | 4.6% | 7% | 2% | 1.7% | 2.1% | 0.98% | 1.3% |
| Dec 2025 | 18.8% | 18.6% | 8.4% | 11.7% | 9.5% | 7.3% | 8.1% | 4.6% | 5.2% | 1.8% | 1.5% | 2.2% | 0.96% | 1.2% |
| Jan 2026 | 18.3% | 20.5% | 8.2% | 11.7% | 9.4% | 7.9% | 8% | 4.2% | 3.4% | 2.3% | 1.8% | 1.9% | 1.1% | 1.2% |
| Feb 2026 | 17.6% | 20.4% | 10% | 11.3% | 9.2% | 7% | 8.3% | 4.5% | 3.3% | 2.3% | 1.7% | 2.2% | 1.2% | 0.97% |
| Mar 2026 | 16.6% | 20% | 10.6% | 10.9% | 8.8% | 7.5% | 8.7% | 5% | 3.7% | 2.2% | 2% | 2.1% | 1.1% | 1.1% |
| Apr 2026 | 18.8% | 20% | 10% | 11.9% | 8.5% | 7% | 7.8% | 4.4% | 2.8% | 2.4% | 2.3% | 1.9% | 1% | 1.1% |
| May 2026 | 17% | 20% | 10.5% | 11.6% | 9.4% | 7.7% | 7.9% | 4.3% | 3.8% | 1.9% | 2.1% | 1.8% | 0.94% | 1% |
| Jun 2026 | 17.6% | 21.5% | 9.8% | 10.2% | 8.6% | 7.9% | 8.5% | 4.7% | 2.6% | 2.2% | 2.1% | 2% | 1.1% | 1% |
| Jul 2026 | 16.4% | 20.8% | 8.8% | 11% | 9.4% | 7.3% | 8.3% | 5.7% | 3.1% | 2.2% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 15.7% | 20.9% | 8.6% | 10.2% | 9.3% | 7.2% | 9.4% | 5.5% | 4.2% | 2.4% | 2.3% | 2.2% | 1.1% | 1.1% |
| Sep 2026 | 19% | 18.6% | 9.9% | 9.8% | 9.4% | 8.8% | 7.4% | 5.2% | 2.9% | 2.5% | 2.3% | 2.1% | 1.1% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 19% | 17.8K | +19.2% | +3.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 18.6% | 17.4K | -12.6% | -2.3 pointsmoved from 1st to 2nd | |
| 3, moved from 6th to 3rd | 9.9% | 9.3K | +13.5% | +1.3 pointsmoved from 6th to 3rd | |
| 4, moved from 3rd to 4th | 9.8% | 9.2K | -5.2% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 9.4% | 8.8K | -0.45% | +0.1 points | |
| 6, moved from 7th to 6th | 8.8% | 8.3K | +20.4% | +1.6 pointsmoved from 7th to 6th | |
| 7, moved from 4th to 7th | 7.4% | 6.9K | -22.7% | -2 pointsmoved from 4th to 7th | |
| 8, held 8th | 5.2% | 4.8K | -8.3% | -0.4 points | |
| 9, held 9th | 2.9% | 2.7K | -30.8% | -1.2 points | |
| 10, held 10th | 2.5% | 2.4K | +3.9% | +0.1 points | |
| 11, held 11th | 2.3% | 2.2K | +0.93% | +0.1 points | |
| 12, held 12th | 2.1% | 2K | -3.4% | 0 points | |
| 13, held 13th | 1.1% | 1K | -2.9% | 0 points | |
| 14, held 14th | 0.93% | 870 | -14.7% | -0.1 points |
19%
Moved from 2nd to 1st. 17.8K estimated branded searches, +19.2% vs prior month. Share +3.3 points.
2.
CeraVe18.6%
Moved from 1st to 2nd. 17.4K estimated branded searches, -12.6% vs prior month. Share -2.3 points.
3.
COSRX9.9%
Moved from 6th to 3rd. 9.3K estimated branded searches, +13.5% vs prior month. Share +1.3 points.
9.8%
Moved from 3rd to 4th. 9.2K estimated branded searches, -5.2% vs prior month. Share -0.4 points.
5.
Cetaphil9.4%
Held 5th. 8.8K estimated branded searches, -0.45% vs prior month. Share +0.1 points.
8.8%
Moved from 7th to 6th. 8.3K estimated branded searches, +20.4% vs prior month. Share +1.6 points.
7.4%
Moved from 4th to 7th. 6.9K estimated branded searches, -22.7% vs prior month. Share -2 points.
8.
Aveeno5.2%
Held 8th. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.4 points.
9.
Kiehl's2.9%
Held 9th. 2.7K estimated branded searches, -30.8% vs prior month. Share -1.2 points.
10.
Bioderma2.5%
Held 10th. 2.4K estimated branded searches, +3.9% vs prior month. Share +0.1 points.
11.
Medik82.3%
Held 11th. 2.2K estimated branded searches, +0.93% vs prior month. Share +0.1 points.
12.
Garnier2.1%
Held 12th. 2K estimated branded searches, -3.4% vs prior month. Share 0 points.
13.
Eucerin1.1%
Held 13th. 1K estimated branded searches, -2.9% vs prior month. Share 0 points.
14.
SKIN10040.93%
Held 14th. 870 estimated branded searches, -14.7% vs prior month. Share -0.1 points.
Which brand is most popular in search among face cleanser brands in New Zealand?
14 brands
La Roche-Posay and CeraVe share the highest share of searches among face cleanser brands in New Zealand, at 19% and 18.6% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| La Roche-Posay | 18.5% → 19% | 19.7%Nov 2025 | 15.7%Aug 2026 | 1st |
| CeraVe | 17.1% → 18.6% | 21.5%Jun 2026 | 16%Nov 2025 | 2nd |
| COSRX | 8.3% → 9.9% | 10.6%Mar 2026 | 7.6%Nov 2025 | 6th → 3rd |
| The Ordinary | 12% → 9.8% | 12.7%Nov 2025 | 9.8%Sep 2026 | 3rd → 4th |
| Cetaphil | 9.7% → 9.4% | 9.7%Oct 2025 | 8.5%Apr 2026 | 4th → 5th |
| Beauty of Joseon | 6.5% → 8.8% | 8.8%Sep 2026 | 6.5%Oct 2025 | 7th → 6th |
| Neutrogena | 9% → 7.4% | 9.4%Aug 2026 | 7.4%Sep 2026 | 5th → 7th |
| Aveeno | 5.2% | 5.7%Jul 2026 | 4.2%Jan 2026 | 9th → 8th |
| Kiehl's | 5.4% → 2.9% | 7%Nov 2025 | 2.6%Jun 2026 | 8th → 9th |
| Bioderma | 2.3% → 2.5% | 2.5%Sep 2026 | 1.8%Dec 2025 | 10th |
| Medik8 | 1.9% → 2.3% | 2.4%Jul 2026 | 1.5%Dec 2025 | 12th → 11th |
| Garnier | 2% → 2.1% | 2.3%Jul 2026 | 1.8%May 2026 | 11th → 12th |
| Eucerin | 1.3% → 1.1% | 1.3%Oct 2025 | 0.94%May 2026 | 13th |
| SKIN1004 | 0.84% → 0.93% | 1.3%Nov 2025 | 0.84%Oct 2025 | 14th |
Each finding as a sentence
- Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand increased from 17.1% to 18.6%.
- Across the 12 months ending September 2026, COSRX’s share of searches among face cleanser brands in New Zealand increased from 8.3% to 9.9%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among face cleanser brands in New Zealand decreased from 12% to 9.8%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among face cleanser brands in New Zealand increased from 6.5% to 8.8%.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among face cleanser brands in New Zealand decreased from 9% to 7.4%.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among face cleanser brands in New Zealand decreased from 5.4% to 2.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face cleanser brands in New Zealand peaked at 19.7% in November 2025 and was lowest at 15.7% in August 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among face cleanser brands in New Zealand peaked at 21.5% in June 2026 and was lowest at 16% in November 2025.
- Across the 12 months ending September 2026, COSRX’s share of searches among face cleanser brands in New Zealand peaked at 10.6% in March 2026 and was lowest at 7.6% in November 2025.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among face cleanser brands in New Zealand peaked at 12.7% in November 2025 and was lowest at 9.8% in September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face cleanser brands in New Zealand peaked at 9.7% in October 2025 and was lowest at 8.5% in April 2026.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among face cleanser brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 7.4% in September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among face cleanser brands in New Zealand peaked at 5.7% in July 2026 and was lowest at 4.2% in January 2026.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among face cleanser brands in New Zealand peaked at 7% in November 2025 and was lowest at 2.6% in June 2026.
- Across the 12 months ending September 2026, COSRX rose from 6th to 3rd among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, The Ordinary fell from 3rd to 4th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Cetaphil fell from 4th to 5th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Beauty of Joseon rose from 7th to 6th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Neutrogena fell from 5th to 7th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Aveeno rose from 9th to 8th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Kiehl's fell from 8th to 9th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Medik8 rose from 12th to 11th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, Garnier fell from 11th to 12th among face cleanser brands in New Zealand.
- Across the 12 months ending September 2026, La Roche-Posay, Bioderma, Eucerin and SKIN1004 held steady: their share of searches among face cleanser brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand face cleanser brands in September 2026?
8 changes
In September 2026, La Roche-Posay overtook CeraVe to become the leader among face cleanser brands in New Zealand, with 19% of the searches.
In September 2026, Beauty of Joseon overtook Neutrogena to rank 6th among face cleanser brands in New Zealand, with 8.8% of the searches.
In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.
In September 2026, CeraVe lost share of searches among face cleanser brands in New Zealand, from 20.9% to 18.6%.
In September 2026, Neutrogena lost share of searches among face cleanser brands in New Zealand, from 9.4% to 7.4%.
In September 2026, Kiehl's lost share of searches among face cleanser brands in New Zealand, from 4.2% to 2.9%.
Estimated monthly branded searches for Medik8 in New Zealand rose 51.7% over 12 measured months, from 1.4K to 2.2K in September 2026.
Estimated monthly branded searches for SKIN1004 in New Zealand rose 38.1% over 12 measured months, from 630 to 870 in September 2026.
Compare popularity between leading brands
- La Roche-Posay vs CeraVe: compare popularity
- La Roche-Posay vs COSRX: compare popularity
- La Roche-Posay vs The Ordinary: compare popularity
- La Roche-Posay vs Cetaphil: compare popularity
- CeraVe vs COSRX: compare popularity
- CeraVe vs The Ordinary: compare popularity
- CeraVe vs Cetaphil: compare popularity
- COSRX vs The Ordinary: compare popularity
- COSRX vs Cetaphil: compare popularity
- The Ordinary vs Cetaphil: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.