Brandwave

How popular isEucerin?

In September 2026, people searched for Eucerin by name about 1,270 times in New Zealand, a 10.4% increase from the previous year. These searches made up 1.1% of all New Zealand face cleanser brand searches, placing Eucerin 13th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about face cleanser brands, Eucerin did not appear in any of the answers.

Search and AI answers in September 2026

Eucerin is the 13th most searched of 14 competitors and not listed in any AI answer.

  1. La Roche-PosayShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. CeraVeShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. COSRXShare of searches 9.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. The OrdinaryShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. EucerinShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eucerin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. COSRX4th
  5. The Ordinary5th
  6. Kiehl's6th
  7. Beauty of Joseon–
  8. +4 more
  9. Garnier–
  10. Eucerin–
  11. SKIN1004–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which face cleanser brands compete with Eucerin?

Eucerin against face cleanser brands in New Zealand, by month

Share of searches by month for La Roche-Posay, CeraVe, COSRX, The Ordinary, Cetaphil, Beauty of Joseon, Neutrogena, Aveeno, Kiehl's, Bioderma, Medik8, Garnier, Eucerin. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCOSRXThe OrdinaryCetaphilBeauty of JoseonNeutrogenaAveenoKiehl'sBiodermaMedik8GarnierEucerinSKIN1004
Oct 202518.5%17.1%8.3%12%9.7%6.5%9%5.2%5.4%2.3%1.9%2%1.3%0.84%
Nov 202519.7%16%7.6%12.7%8.9%8.1%7.4%4.6%7%2%1.7%2.1%0.98%1.3%
Dec 202518.8%18.6%8.4%11.7%9.5%7.3%8.1%4.6%5.2%1.8%1.5%2.2%0.96%1.2%
Jan 202618.3%20.5%8.2%11.7%9.4%7.9%8%4.2%3.4%2.3%1.8%1.9%1.1%1.2%
Feb 202617.6%20.4%10%11.3%9.2%7%8.3%4.5%3.3%2.3%1.7%2.2%1.2%0.97%
Mar 202616.6%20%10.6%10.9%8.8%7.5%8.7%5%3.7%2.2%2%2.1%1.1%1.1%
Apr 202618.8%20%10%11.9%8.5%7%7.8%4.4%2.8%2.4%2.3%1.9%1%1.1%
May 202617%20%10.5%11.6%9.4%7.7%7.9%4.3%3.8%1.9%2.1%1.8%0.94%1%
Jun 202617.6%21.5%9.8%10.2%8.6%7.9%8.5%4.7%2.6%2.2%2.1%2%1.1%1%
Jul 202616.4%20.8%8.8%11%9.4%7.3%8.3%5.7%3.1%2.2%2.4%2.3%1.1%1.2%
Aug 202615.7%20.9%8.6%10.2%9.3%7.2%9.4%5.5%4.2%2.4%2.3%2.2%1.1%1.1%
Sep 202619%18.6%9.9%9.8%9.4%8.8%7.4%5.2%2.9%2.5%2.3%2.1%1.1%0.93%

  1. 1.La Roche-Posay

    19%

    Moved from 2nd to 1st. 17.8K estimated branded searches, +19.2% vs prior month. Share +3.3 points.

  2. 2.CeraVe

    18.6%

    Moved from 1st to 2nd. 17.4K estimated branded searches, -12.6% vs prior month. Share -2.3 points.

  3. 3.COSRX

    9.9%

    Moved from 6th to 3rd. 9.3K estimated branded searches, +13.5% vs prior month. Share +1.3 points.

  4. 4.The Ordinary

    9.8%

    Moved from 3rd to 4th. 9.2K estimated branded searches, -5.2% vs prior month. Share -0.4 points.

  5. 5.Cetaphil

    9.4%

    Held 5th. 8.8K estimated branded searches, -0.45% vs prior month. Share +0.1 points.

  6. 6.Beauty of Joseon

    8.8%

    Moved from 7th to 6th. 8.3K estimated branded searches, +20.4% vs prior month. Share +1.6 points.

  7. 7.Neutrogena

    7.4%

    Moved from 4th to 7th. 6.9K estimated branded searches, -22.7% vs prior month. Share -2 points.

  8. 8.Aveeno

    5.2%

    Held 8th. 4.8K estimated branded searches, -8.3% vs prior month. Share -0.4 points.

  9. 9.Kiehl's

    2.9%

    Held 9th. 2.7K estimated branded searches, -30.8% vs prior month. Share -1.2 points.

  10. 10.Bioderma

    2.5%

    Held 10th. 2.4K estimated branded searches, +3.9% vs prior month. Share +0.1 points.

  11. 11.Medik8

    2.3%

    Held 11th. 2.2K estimated branded searches, +0.93% vs prior month. Share +0.1 points.

  12. 12.Garnier

    2.1%

    Held 12th. 2K estimated branded searches, -3.4% vs prior month. Share 0 points.

  13. 13.Eucerin

    1.1%

    Held 13th. 1K estimated branded searches, -2.9% vs prior month. Share 0 points.

  14. 14.SKIN1004

    0.93%

    Held 14th. 870 estimated branded searches, -14.7% vs prior month. Share -0.1 points.

Compare popularity between Eucerin and its closest rivals

Every comparison with Eucerin

19 comparisons

How has branded search demand for Eucerin changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Eucerin in New Zealand rose from 1.1K to 1.3K.
  • Across the 12 months ending September 2026, Eucerin’s share of searches among face cleanser brands in New Zealand held steady, from 1.3% to 1.1%.

How did search popularity change for New Zealand face cleanser brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among face cleanser brands in New Zealand, with 19% of the searches.

  2. In September 2026, Beauty of Joseon overtook Neutrogena to rank 6th among face cleanser brands in New Zealand, with 8.8% of the searches.

  3. In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.

  4. In September 2026, CeraVe lost share of searches among face cleanser brands in New Zealand, from 20.9% to 18.6%.

  5. In September 2026, Neutrogena lost share of searches among face cleanser brands in New Zealand, from 9.4% to 7.4%.

  6. In September 2026, Kiehl's lost share of searches among face cleanser brands in New Zealand, from 4.2% to 2.9%.

How are Eucerin’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Eucerin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aquaphor and eucerin
  • eucerin
  • eucerin cleanser
  • eucerin cream
  • eucerin cream eczema
  • eucerin eye cream
  • eucerin moisturiser
  • eucerin sensitive skin
  • eucerin urea repair
  • spf eucerin

Do you work for Eucerin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Eucerin compete?

Eucerin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Face cleanser brands13th of 141.1%Shown above
SPF brands7th of 71.2%Show ranking
Sun cream brands6th of 61.4%Show ranking
Pharmacy skincare brands5th of 62.1%Show ranking
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