Brandwave

Eucerin vs Nivea:Which is more popular?

In September 2026, Nivea had more branded searches than Eucerin among sun cream brands in New Zealand. Nivea had about 9,650 branded searches, while Eucerin had 1,010. Nivea made up 13.7% of all sun cream brand searches we track, and Eucerin accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Nivea appeared in two of the five answers and Eucerin in none.

Among sun cream brands in New Zealand in September 2026

Who do people search for more?

Nivea, about 10 searches for every 1 for Eucerin

Nivea 9.7K searchesEucerin 1K searches

Who does AI mention more?

Nivea, mentioned in 2 of 5 answers, Eucerin in 0

Nivea in 2 of 5Eucerin in 0 of 5

Who does AI recommend more?

Nivea, the only one of the two named

Nivea first in 2Eucerin never named

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Eucerin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cancer Society NZ1st
  2. La Roche-Posay2nd
  3. Skinnies3rd
  4. Nivea4th
  5. COSRX–
  6. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cancer Society NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eucerin or Nivea more popular in search?

This chart shows how often people search Google for Eucerin and Nivea by name. Each line represents a brand's share of searches for all six sun cream brands we track, month by month, from searches in New Zealand.

Eucerin and Nivea among sun cream brands in New Zealand, by month

Share of searches by month for Nivea, Eucerin. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNiveaCOSRXCancer Society NZEucerin
Oct 202553.4%20.5%11.9%9.6%3.1%1.5%
Nov 202550.9%22.9%12.8%9.2%2.9%1.3%
Dec 202548.5%23.1%14%10.8%2.3%1.3%
Jan 202648.6%23.1%13.1%10.8%2.8%1.5%
Feb 202652.3%19.8%11.6%11.2%3.7%1.5%
Mar 202649.7%19.3%12.3%12.9%4.4%1.4%
Apr 202648.3%23.5%11.4%12.6%2.8%1.5%
May 202646.9%21.8%12.5%14.2%3.3%1.3%
Jun 202647.4%22.4%12.9%13.1%2.8%1.5%
Jul 202647.4%22.4%13.2%12.6%2.8%1.7%
Aug 202644.8%21.9%14.4%12.5%4.8%1.7%
Sep 202647.2%22.3%13.7%12.6%2.7%1.4%

How has the Eucerin and Nivea comparison changed over the last 12 months?

3 findings
  • Nivea was ahead of Eucerin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eucerin’s share of searches among sun cream brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 940 to 1K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand moved from 11.9% to 13.7%, and its estimated monthly branded searches moved from 7.4K to 9.7K.

How did search popularity change for New Zealand sun cream brands in September 2026?

1 change
  1. In September 2026, Nivea lost share of searches among sun cream brands in New Zealand, from 14.4% to 13.7%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Eucerin’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eucerin

4 branded search terms

  • aquaphor and eucerin
  • eucerin
  • eucerin urea repair
  • spf eucerin

Nivea

11 branded search terms

  • nivea
  • nivea balm lip
  • nivea body lotion
  • nivea cream
  • nivea creme
  • nivea facial cream
  • nivea facial wash
  • nivea lotion
  • nivea moisturiser
  • nivea soft
  • nivea sun

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

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