Brandwave

COSRX vs Skinnies:Which is more popular?

In September 2026, Skinnies had more branded searches than COSRX among sun cream brands in New Zealand. Skinnies had about 33,200 branded searches, while COSRX had 8,880. Skinnies made up 47.2% of all sun cream brand searches we track, and COSRX accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Skinnies appeared in three of the five answers and COSRX in none.

Among sun cream brands in New Zealand in September 2026

Who do people search for more?

Skinnies, about 4 searches for every 1 for COSRX

Skinnies 33.2K searchesCOSRX 8.9K searches

Who does AI mention more?

Skinnies, mentioned in 3 of 5 answers, COSRX in 0

Skinnies in 3 of 5COSRX in 0 of 5

Who does AI recommend more?

Skinnies, the only one of the two named

Skinnies first in 3COSRX never named

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. COSRX did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cancer Society NZ1st
  2. La Roche-Posay2nd
  3. Skinnies3rd
  4. Nivea4th
  5. COSRX–
  6. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cancer Society NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is COSRX or Skinnies more popular in search?

This chart shows how often people search Google for COSRX and Skinnies by name. Each line represents a brand's share of searches for all six sun cream brands we track, month by month, from searches in New Zealand.

COSRX and Skinnies among sun cream brands in New Zealand, by month

Share of searches by month for Skinnies, COSRX. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNiveaCOSRXCancer Society NZEucerin
Oct 202553.4%20.5%11.9%9.6%3.1%1.5%
Nov 202550.9%22.9%12.8%9.2%2.9%1.3%
Dec 202548.5%23.1%14%10.8%2.3%1.3%
Jan 202648.6%23.1%13.1%10.8%2.8%1.5%
Feb 202652.3%19.8%11.6%11.2%3.7%1.5%
Mar 202649.7%19.3%12.3%12.9%4.4%1.4%
Apr 202648.3%23.5%11.4%12.6%2.8%1.5%
May 202646.9%21.8%12.5%14.2%3.3%1.3%
Jun 202647.4%22.4%12.9%13.1%2.8%1.5%
Jul 202647.4%22.4%13.2%12.6%2.8%1.7%
Aug 202644.8%21.9%14.4%12.5%4.8%1.7%
Sep 202647.2%22.3%13.7%12.6%2.7%1.4%

How has the COSRX and Skinnies comparison changed over the last 12 months?

3 findings
  • Skinnies was ahead of COSRX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands in New Zealand moved from 9.6% to 12.6%, and its estimated monthly branded searches moved from 6K to 8.9K.
  • Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand moved from 53.4% to 47.2%, and its estimated monthly branded searches held steady at 33.2K.

How did search popularity change for New Zealand sun cream brands in September 2026?

2 changes
  1. In September 2026, Skinnies gained share of searches among sun cream brands in New Zealand, from 44.8% to 47.2%.

  2. Estimated monthly branded searches for COSRX in New Zealand rose 49% over 12 measured months, from 6K to 8.9K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using COSRX’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

5 branded search terms

  • cosrx
  • cosrx serum
  • cosrx snail mucin
  • cosrx sunscreen
  • master patch cosrx

Skinnies

3 branded search terms

  • skinnies
  • skinnies conquer
  • skinnies sungel

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

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