Brandwave

La Roche-Posay vs Nivea:Which is more popular?

In September 2026, La Roche-Posay had more branded searches than Nivea among sun cream brands in New Zealand. La Roche-Posay had about 15,700 branded searches, while Nivea had 9,650. La Roche-Posay made up 22.3% of all sun cream brand searches we track, and Nivea accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about sun cream brands, La Roche-Posay appeared in three of the five answers and Nivea in two. La Roche-Posay was mentioned before Nivea in three out of four answers.

Among sun cream brands in New Zealand in September 2026

Who do people search for more?

La Roche-Posay, about 62% more searches than Nivea

La Roche-Posay 15.7K searchesNivea 9.7K searches

Who does AI mention more?

La Roche-Posay, mentioned in 3 of 5 answers, Nivea in 2

La Roche-Posay in 3 of 5Nivea in 2 of 5

Who does AI recommend more?

La Roche-Posay, named ahead of Nivea in 3 of 4 answers

La Roche-Posay first in 3Nivea first in 1

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nivea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay was listed before Nivea in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cancer Society NZ1st
  2. La Roche-Posay2nd
  3. Skinnies3rd
  4. Nivea4th
  5. COSRX–
  6. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cancer Society NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is La Roche-Posay or Nivea more popular in search?

This chart shows how often people search Google for La Roche-Posay and Nivea by name. Each line represents a brand's share of searches for all six sun cream brands we track, month by month, from searches in New Zealand.

La Roche-Posay and Nivea among sun cream brands in New Zealand, by month

Share of searches by month for La Roche-Posay, Nivea. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNiveaCOSRXCancer Society NZEucerin
Oct 202553.4%20.5%11.9%9.6%3.1%1.5%
Nov 202550.9%22.9%12.8%9.2%2.9%1.3%
Dec 202548.5%23.1%14%10.8%2.3%1.3%
Jan 202648.6%23.1%13.1%10.8%2.8%1.5%
Feb 202652.3%19.8%11.6%11.2%3.7%1.5%
Mar 202649.7%19.3%12.3%12.9%4.4%1.4%
Apr 202648.3%23.5%11.4%12.6%2.8%1.5%
May 202646.9%21.8%12.5%14.2%3.3%1.3%
Jun 202647.4%22.4%12.9%13.1%2.8%1.5%
Jul 202647.4%22.4%13.2%12.6%2.8%1.7%
Aug 202644.8%21.9%14.4%12.5%4.8%1.7%
Sep 202647.2%22.3%13.7%12.6%2.7%1.4%

How has the La Roche-Posay and Nivea comparison changed over the last 12 months?

3 findings
  • La Roche-Posay was ahead of Nivea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sun cream brands in New Zealand moved from 20.5% to 22.3%, and its estimated monthly branded searches moved from 12.7K to 15.7K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand moved from 11.9% to 13.7%, and its estimated monthly branded searches moved from 7.4K to 9.7K.

How did search popularity change for New Zealand sun cream brands in September 2026?

2 changes
  1. In September 2026, Nivea lost share of searches among sun cream brands in New Zealand, from 14.4% to 13.7%.

  2. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 23% over 12 measured months, from 12.7K to 15.7K in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Roche-Posay

7 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay cicaplast
  • la roche posay effaclar
  • la roche posay moisturizer
  • la roche posay serum
  • la roche posay toleriane

Nivea

11 branded search terms

  • nivea
  • nivea balm lip
  • nivea body lotion
  • nivea cream
  • nivea creme
  • nivea facial cream
  • nivea facial wash
  • nivea lotion
  • nivea moisturiser
  • nivea soft
  • nivea sun

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

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