Brandwave

How popular isSkinnies?

In September 2026, people searched for Skinnies by name about 34,500 times in New Zealand, about the same as the previous year. These searches made up 47.2% of all New Zealand sun cream brand searches, placing Skinnies first out of six brands. When we asked both ChatGPT and Google AI Overviews about sun cream brands, Skinnies appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Skinnies is the most searched of 6 competitors and the third most recommended in AI answers.

  1. SkinniesShare of searches 47.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. La Roche-PosayShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. NiveaShare of searches 13.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. COSRXShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Cancer Society NZShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Skinnies is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cancer Society NZ1st
  2. La Roche-Posay2nd
  3. Skinnies3rd
  4. Nivea4th
  5. COSRX–
  6. Eucerin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cancer Society NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sun cream brands compete with Skinnies?

Skinnies against sun cream brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, Nivea, COSRX, Cancer Society NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNiveaCOSRXCancer Society NZEucerin
Oct 202553.4%20.5%11.9%9.6%3.1%1.5%
Nov 202550.9%22.9%12.8%9.2%2.9%1.3%
Dec 202548.5%23.1%14%10.8%2.3%1.3%
Jan 202648.6%23.1%13.1%10.8%2.8%1.5%
Feb 202652.3%19.8%11.6%11.2%3.7%1.5%
Mar 202649.7%19.3%12.3%12.9%4.4%1.4%
Apr 202648.3%23.5%11.4%12.6%2.8%1.5%
May 202646.9%21.8%12.5%14.2%3.3%1.3%
Jun 202647.4%22.4%12.9%13.1%2.8%1.5%
Jul 202647.4%22.4%13.2%12.6%2.8%1.7%
Aug 202644.8%21.9%14.4%12.5%4.8%1.7%
Sep 202647.2%22.3%13.7%12.6%2.7%1.4%

  1. 1.Skinnies

    47.2%

    Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  2. 2.La Roche-Posay

    22.3%

    Held 2nd. 15.7K estimated branded searches, +17.9% vs prior month. Share +0.4 points.

  3. 3.Nivea

    13.7%

    Held 3rd. 9.7K estimated branded searches, +10.8% vs prior month. Share -0.6 points.

  4. 4.COSRX

    12.6%

    Held 4th. 8.9K estimated branded searches, +16.8% vs prior month. Share +0.1 points.

  5. 5.Cancer Society NZ

    2.7%

    Held 5th. 1.9K estimated branded searches, -34.5% vs prior month. Share -2.1 points.

  6. 6.Eucerin

    1.4%

    Held 6th. 1K estimated branded searches, -2.9% vs prior month. Share -0.3 points.

Compare popularity between Skinnies and its closest rivals

Every comparison with Skinnies

13 comparisons

How has branded search demand for Skinnies changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skinnies in New Zealand held steady, from 35.6K to 34.5K.
  • Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand decreased from 53.4% to 47.2%.
  • Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand peaked at 53.4% in October 2025 and was lowest at 44.8% in August 2026.

How did search popularity change for New Zealand sun cream brands in September 2026?

5 changes

  1. In September 2026, Skinnies gained share of searches among sun cream brands in New Zealand, from 44.8% to 47.2%.

  2. In September 2026, Cancer Society NZ lost share of searches among sun cream brands in New Zealand, from 4.8% to 2.7%.

  3. In September 2026, Nivea lost share of searches among sun cream brands in New Zealand, from 14.4% to 13.7%.

  4. Estimated monthly branded searches for COSRX in New Zealand rose 49% over 12 measured months, from 6K to 8.9K in September 2026.

  5. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 23% over 12 measured months, from 12.7K to 15.7K in September 2026.

How are Skinnies’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Skinnies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skinnies
  • skinnies conquer
  • skinnies spf
  • skinnies sunblock
  • skinnies sungel

Do you work for Skinnies? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Skinnies compete?

Skinnies is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands1st of 738.9%Show ranking
Sunscreen brands1st of 944.8%Show ranking
Sun cream brands1st of 647.2%Shown above
Creator with pink hair and a pink jacket

Is Skinnies your brand?

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