Invisible Zinc vs Skinnies:Which is more popular by branded search in New Zealand?
In August 2026, Skinnies had more branded searches than Invisible Zinc among sunscreen brands in New Zealand. Skinnies was estimated to have 27.9K branded searches compared to Invisible Zinc’s 440, and held a 29.4% Share of Search versus Invisible Zinc’s 0.46%.
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Which is more popular in search, Invisible Zinc or Skinnies?
Compare the sunscreen brands New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skinnies, Invisible Zinc. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Skinnies | Neutrogena | Nivea | Bondi Sands | Ultra Violette | Invisible Zinc | Cancer Society Sunscreen | Banana Boat |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 36.6% | 13% | 8.5% | 10.1% | 1.8% | 0.83% | 0.9% | 0.63% |
| Nov 2025 | 28.3% | 34.1% | 13.1% | 8.5% | 10.9% | 1.4% | 1.2% | 1.4% | 0.97% |
| Dec 2025 | 28.6% | 31.9% | 14% | 9.2% | 11.2% | 1.3% | 1.2% | 1.3% | 1.1% |
| Jan 2026 | 30.2% | 32.4% | 15% | 9.2% | 8.7% | 1.3% | 1.1% | 1.1% | 0.86% |
| Feb 2026 | 30.4% | 36.1% | 13.7% | 8.7% | 8.1% | 0.92% | 0.69% | 0.75% | 0.64% |
| Mar 2026 | 30.8% | 35.2% | 14.2% | 9.6% | 7.5% | 1% | 0.64% | 0.61% | 0.43% |
| Apr 2026 | 34.5% | 33.7% | 13.4% | 8.7% | 7.7% | 0.9% | 0.46% | 0.39% | 0.27% |
| May 2026 | 33.9% | 31.6% | 13.9% | 9.2% | 9.4% | 1% | 0.37% | 0.3% | 0.25% |
| Jun 2026 | 34.1% | 30.5% | 15% | 9.1% | 9.7% | 0.8% | 0.37% | 0.29% | 0.2% |
| Jul 2026 | 36% | 29% | 14.7% | 8.8% | 9.6% | 0.87% | 0.42% | 0.34% | 0.23% |
| Aug 2026 | 32.7% | 29.4% | 16.2% | 10.1% | 9.5% | 0.94% | 0.46% | 0.41% | 0.28% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Invisible Zinc and Skinnies comparison changed over the last 12 months?
3 findings
- Skinnies was ahead of Invisible Zinc in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Invisible Zinc’s estimated Share of Search among sunscreen brands in New Zealand moved from 0.83% to 0.46%, and its estimated monthly branded searches moved from 810 to 440.
- Across the 11 months ending August 2026, Skinnies’ estimated Share of Search among sunscreen brands in New Zealand moved from 36.6% to 29.4%, and its estimated monthly branded searches moved from 35.6K to 27.9K.
How did search popularity change for New Zealand sunscreen brands in August 2026?
2 changes
Estimated monthly branded searches for Invisible Zinc in New Zealand fell 45.7% over 11 measured months, from 810 to 440 in August 2026.
Estimated monthly branded searches for Skinnies in New Zealand fell 21.7% over 11 measured months, from 35.6K to 27.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Invisible Zinc’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Invisible Zinc
7 branded search terms
- invisible zinc
- invisible zinc near me
- invisible zinc nz
- invisible zinc sheer defence
- invisible zinc spf
- invisible zinc tinted sunscreen
- invisiblezinc
Skinnies
5 branded search terms
- skinnies
- skinnies conquer
- skinnies spf
- skinnies sunblock
- skinnies sungel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.