Brandwave

How popular isNivea?

In September 2026, people searched for Nivea by name about 10,200 times in New Zealand, a 28.8% increase from the previous year. These searches made up 8.6% of all New Zealand sunscreen brand searches, placing Nivea fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Nivea did not appear in any of the answers.

Search and AI answers in September 2026

Nivea is the fourth most searched of 9 competitors and not listed in any AI answer.

  1. SkinniesShare of searches 44.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. La Roche-PosayShare of searches 29.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NeutrogenaShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. NiveaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Bondi SandsShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Society Sunscreen2nd
  3. Skinnies3rd
  4. Bondi Sands4th
  5. Neutrogena5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Invisible Zinc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sunscreen brands compete with Nivea?

Nivea against sunscreen brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNeutrogenaNiveaBondi SandsUltra VioletteBanana BoatInvisible ZincCancer Society Sunscreen
Oct 202547.9%24.6%9.5%7.2%4.6%1.9%2.1%0.95%1.2%
Nov 202544.9%27.8%9%6.2%5.1%1.4%2.2%1.4%1.9%
Dec 202543.1%27.5%10.1%7.2%4.9%1.3%2.6%1.5%1.8%
Jan 202643.8%27.8%11%7.2%3.4%1.3%2.6%1.3%1.5%
Feb 202649.1%25.4%10.1%7.4%3.3%1%1.8%0.81%1%
Mar 202648.4%24.8%11.2%8.3%3.3%1.1%1.4%0.73%0.83%
Apr 202646.7%28.6%10.4%7.8%3.3%1%1%0.52%0.54%
May 202646.5%27.6%10.8%8.7%3.2%1.2%1.2%0.42%0.44%
Jun 202646.7%26.9%11.3%9%3.4%0.97%0.83%0.47%0.44%
Jul 202645.5%27.2%11.9%8.8%3.3%1.2%0.99%0.51%0.53%
Aug 202642%28.4%13.5%9.2%3.6%1.2%0.98%0.51%0.59%
Sep 202644.8%29.2%9.1%8.6%3.8%1.7%1%0.92%0.77%

  1. 1.Skinnies

    44.8%

    Held 1st. 34.5K estimated branded searches, +23.8% vs prior month. Share +2.8 points.

  2. 2.La Roche-Posay

    29.2%

    Held 2nd. 22.5K estimated branded searches, +19.5% vs prior month. Share +0.8 points.

  3. 3.Neutrogena

    9.1%

    Held 3rd. 7K estimated branded searches, -21.5% vs prior month. Share -4.4 points.

  4. 4.Nivea

    8.6%

    Held 4th. 6.7K estimated branded searches, +8.7% vs prior month. Share -0.6 points.

  5. 5.Bondi Sands

    3.8%

    Held 5th. 2.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Ultra Violette

    1.7%

    Held 6th. 1.3K estimated branded searches, +67.5% vs prior month. Share +0.5 points.

  7. 7.Banana Boat

    1%

    Held 7th. 780 estimated branded searches, +20% vs prior month. Share 0 points.

  8. 8.Invisible Zinc

    0.92%

    Moved from 9th to 8th. 710 estimated branded searches, +108.8% vs prior month. Share +0.4 points.

  9. 9.Cancer Society Sunscreen

    0.77%

    Moved from 8th to 9th. 590 estimated branded searches, +51.3% vs prior month. Share +0.2 points.

Compare popularity between Nivea and its closest rivals

Every comparison with Nivea

19 comparisons

How has branded search demand for Nivea changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nivea in New Zealand rose from 7.9K to 10.2K.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in New Zealand increased from 7.2% to 8.6%.
  • Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in New Zealand peaked at 9.2% in August 2026 and was lowest at 6.2% in November 2025.

How did search popularity change for New Zealand sunscreen brands in September 2026?

6 changes

  1. In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%.

  2. In September 2026, La Roche-Posay gained share of searches among sunscreen brands in New Zealand, from 28.4% to 29.2%.

  3. In September 2026, Ultra Violette gained share of searches among sunscreen brands in New Zealand, from 1.2% to 1.7%.

  4. In September 2026, Neutrogena lost share of searches among sunscreen brands in New Zealand, from 13.5% to 9.1%.

  5. In September 2026, Nivea lost share of searches among sunscreen brands in New Zealand, from 9.2% to 8.6%.

  6. In September 2026, Invisible Zinc rose from 9th to 8th among sunscreen brands in New Zealand.

How are Nivea’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nivea
  • nivea balm lip
  • nivea body lotion
  • nivea body spray
  • nivea cream
  • nivea creme
  • nivea deo
  • nivea facial cream
  • nivea facial wash
  • nivea lotion
  • nivea moisturiser
  • nivea soft
  • nivea spf
  • nivea sun
  • nivea sunblock

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nivea compete?

Nivea is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunscreen brands4th of 98.6%Shown above
Sun cream brands3rd of 613.7%Show ranking
Micellar water brands2nd of 432.7%Show ranking
Deodorant brands2nd of 631.7%Show ranking
Deo stick brands2nd of 437.2%Show ranking
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Is Nivea your brand?

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