How popular isNivea?
In September 2026, people searched for Nivea by name about 10,200 times in New Zealand, a 28.8% increase from the previous year. These searches made up 13.7% of all New Zealand sun cream brand searches, placing Nivea third out of six brands. When we asked both ChatGPT and Google AI Overviews about sun cream brands, Nivea appeared in two of the five answers and was the fourth most recommended of the six.
Nivea is the third most searched of 6 competitors and the fourth most recommended in AI answers.
SkinniesShare of searches 47.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
La Roche-PosayShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NiveaShare of searches 13.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
COSRXShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Cancer Society NZShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top sun cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cancer Society NZ1st
- La Roche-Posay2nd
- Skinnies3rd
- Nivea4th
- COSRX–
Eucerin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cancer Society NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skinnies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sun cream brands in New Zealand?”
Asked ChatGPT
“What's the best sun cream brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“spf 50 sun cream”
Searched Google, AI Overview
“sun cream nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sun cream brands compete with Nivea?
Share of searches by month for Skinnies, La Roche-Posay, Nivea, COSRX, Cancer Society NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | Nivea | COSRX | Cancer Society NZ | Eucerin |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 20.5% | 11.9% | 9.6% | 3.1% | 1.5% |
| Nov 2025 | 50.9% | 22.9% | 12.8% | 9.2% | 2.9% | 1.3% |
| Dec 2025 | 48.5% | 23.1% | 14% | 10.8% | 2.3% | 1.3% |
| Jan 2026 | 48.6% | 23.1% | 13.1% | 10.8% | 2.8% | 1.5% |
| Feb 2026 | 52.3% | 19.8% | 11.6% | 11.2% | 3.7% | 1.5% |
| Mar 2026 | 49.7% | 19.3% | 12.3% | 12.9% | 4.4% | 1.4% |
| Apr 2026 | 48.3% | 23.5% | 11.4% | 12.6% | 2.8% | 1.5% |
| May 2026 | 46.9% | 21.8% | 12.5% | 14.2% | 3.3% | 1.3% |
| Jun 2026 | 47.4% | 22.4% | 12.9% | 13.1% | 2.8% | 1.5% |
| Jul 2026 | 47.4% | 22.4% | 13.2% | 12.6% | 2.8% | 1.7% |
| Aug 2026 | 44.8% | 21.9% | 14.4% | 12.5% | 4.8% | 1.7% |
| Sep 2026 | 47.2% | 22.3% | 13.7% | 12.6% | 2.7% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 33.2K | +22.3% | +2.5 points | |
| 2, held 2nd | 22.3% | 15.7K | +17.9% | +0.4 points | |
| 3, held 3rd | 13.7% | 9.7K | +10.8% | -0.6 points | |
| 4, held 4th | 12.6% | 8.9K | +16.8% | +0.1 points | |
| 5, held 5th | 2.7% | 1.9K | -34.5% | -2.1 points | |
| 6, held 6th | 1.4% | 1K | -2.9% | -0.3 points |
1.
Skinnies47.2%
Held 1st. 33.2K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
22.3%
Held 2nd. 15.7K estimated branded searches, +17.9% vs prior month. Share +0.4 points.
3.
Nivea13.7%
Held 3rd. 9.7K estimated branded searches, +10.8% vs prior month. Share -0.6 points.
4.
COSRX12.6%
Held 4th. 8.9K estimated branded searches, +16.8% vs prior month. Share +0.1 points.
2.7%
Held 5th. 1.9K estimated branded searches, -34.5% vs prior month. Share -2.1 points.
6.
Eucerin1.4%
Held 6th. 1K estimated branded searches, -2.9% vs prior month. Share -0.3 points.
Compare popularity between Nivea and its closest rivals
Every comparison with Nivea
19 comparisons
- COSRX vs Nivea
- Dove vs Nivea
- La Roche-Posay vs Nivea
- Neutrogena vs Nivea
- Nivea vs Skinnies
- Bondi Sands vs Nivea
- Nivea vs Rexona
- Garnier vs Nivea
- Nivea vs Old Spice
- Cancer Society NZ vs Nivea
- Bioderma vs Nivea
- Nivea vs Ultra Violette
- Lynx vs Nivea
- Mitchum vs Nivea
- Eucerin vs Nivea
- Banana Boat vs Nivea
- Invisible Zinc vs Nivea
- Cancer Society Sunscreen vs Nivea
- Native vs Nivea
How has branded search demand for Nivea changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nivea in New Zealand rose from 7.9K to 10.2K.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand increased from 11.9% to 13.7%.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand peaked at 14.4% in August 2026 and was lowest at 11.4% in April 2026.
How did search popularity change for New Zealand sun cream brands in September 2026?
5 changes
In September 2026, Skinnies gained share of searches among sun cream brands in New Zealand, from 44.8% to 47.2%.
In September 2026, Cancer Society NZ lost share of searches among sun cream brands in New Zealand, from 4.8% to 2.7%.
In September 2026, Nivea lost share of searches among sun cream brands in New Zealand, from 14.4% to 13.7%.
Estimated monthly branded searches for COSRX in New Zealand rose 49% over 12 measured months, from 6K to 8.9K in September 2026.
Estimated monthly branded searches for La Roche-Posay in New Zealand rose 23% over 12 measured months, from 12.7K to 15.7K in September 2026.
How are Nivea’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nivea
- nivea balm lip
- nivea body lotion
- nivea body spray
- nivea cream
- nivea creme
- nivea deo
- nivea facial cream
- nivea facial wash
- nivea lotion
- nivea moisturiser
- nivea soft
- nivea spf
- nivea sun
- nivea sunblock
Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nivea compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sunscreen brands | 4th of 9 | 8.6% | Show ranking |
| Sun cream brands | 3rd of 6 | 13.7% | Shown above |
| Micellar water brands | 2nd of 4 | 32.7% | Show ranking |
| Deodorant brands | 2nd of 6 | 31.7% | Show ranking |
| Deo stick brands | 2nd of 4 | 37.2% | Show ranking |
Is Nivea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.