Nivea vs Skinnies:Which is more popular?
In September 2026, Skinnies had more branded searches than Nivea among sun cream brands in New Zealand. Skinnies had about 33,200 branded searches, while Nivea had 9,650. Skinnies made up 47.2% of all sun cream brand searches we track, and Nivea accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Skinnies appeared in three of the five answers and Nivea in two. Skinnies was mentioned before Nivea in two out of three answers that named either.
Who do people search for more?
Skinnies, about 3 searches for every 1 for Nivea
Who does AI mention more?
Skinnies, mentioned in 3 of 5 answers, Nivea in 2
Who does AI recommend more?
Skinnies, named ahead of Nivea in 2 of 3 answers
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Top sun cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skinnies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Skinnies was listed before Nivea in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cancer Society NZ1st
La Roche-Posay2nd- Skinnies3rd
Nivea4th
COSRX–
Eucerin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cancer Society NZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skinnies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nivea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sun cream brands in New Zealand?”
Asked ChatGPT
“What's the best sun cream brand in New Zealand for daily sun protection?”
Searched Google, AI Overview
“spf 50 sun cream”
Searched Google, AI Overview
“sun cream nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nivea or Skinnies more popular in search?
This chart shows how often people search Google for Nivea and Skinnies by name. Each line represents a brand's share of searches for all six sun cream brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skinnies, Nivea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skinnies | La Roche-Posay | Nivea | COSRX | Cancer Society NZ | Eucerin |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 20.5% | 11.9% | 9.6% | 3.1% | 1.5% |
| Nov 2025 | 50.9% | 22.9% | 12.8% | 9.2% | 2.9% | 1.3% |
| Dec 2025 | 48.5% | 23.1% | 14% | 10.8% | 2.3% | 1.3% |
| Jan 2026 | 48.6% | 23.1% | 13.1% | 10.8% | 2.8% | 1.5% |
| Feb 2026 | 52.3% | 19.8% | 11.6% | 11.2% | 3.7% | 1.5% |
| Mar 2026 | 49.7% | 19.3% | 12.3% | 12.9% | 4.4% | 1.4% |
| Apr 2026 | 48.3% | 23.5% | 11.4% | 12.6% | 2.8% | 1.5% |
| May 2026 | 46.9% | 21.8% | 12.5% | 14.2% | 3.3% | 1.3% |
| Jun 2026 | 47.4% | 22.4% | 12.9% | 13.1% | 2.8% | 1.5% |
| Jul 2026 | 47.4% | 22.4% | 13.2% | 12.6% | 2.8% | 1.7% |
| Aug 2026 | 44.8% | 21.9% | 14.4% | 12.5% | 4.8% | 1.7% |
| Sep 2026 | 47.2% | 22.3% | 13.7% | 12.6% | 2.7% | 1.4% |
How has the Nivea and Skinnies comparison changed over the last 12 months?
3 findings
- Skinnies was ahead of Nivea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands in New Zealand moved from 11.9% to 13.7%, and its estimated monthly branded searches moved from 7.4K to 9.7K.
- Across the 12 months ending September 2026, Skinnies’ share of searches among sun cream brands in New Zealand moved from 53.4% to 47.2%, and its estimated monthly branded searches held steady at 33.2K.
How did search popularity change for New Zealand sun cream brands in September 2026?
2 changes
In September 2026, Skinnies gained share of searches among sun cream brands in New Zealand, from 44.8% to 47.2%.
In September 2026, Nivea lost share of searches among sun cream brands in New Zealand, from 14.4% to 13.7%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Nivea’s and Skinnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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