Brandwave

How popular isNivea in search?

In August 2026, there were an estimated 9.6K branded searches for Nivea in New Zealand which is up 15.2% over the last 11 months. Nivea holds 33.8% estimated Share of Search among New Zealand deodorant brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Dove40.5%
  2. Nivea33.8%
  3. Rexona10.7%
  4. Old Spice9.4%
  5. Lynx4.4%
  6. Native1.1%
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Which deodorant brands compete with Nivea?

Nivea against deodorant brands in New Zealand, by month

Share of Search by month for Dove, Nivea, Rexona, Old Spice, Lynx. The figures are in the table below the chart.

View monthly share of search table
MonthDoveNiveaRexonaOld SpiceLynxNative
Oct 202541%35.4%10.5%7.5%4.7%0.94%
Nov 202536.5%38.2%11%8.5%5.2%0.73%
Dec 202534%38%10%10.3%7.1%0.64%
Jan 202637.5%37.7%11.7%7.5%4.5%1.1%
Feb 202640.3%34.3%11.7%7.3%4.7%1.7%
Mar 202640.6%34.1%11.2%7.3%5.1%1.7%
Apr 202641.2%34%10.1%8.2%4.6%1.9%
May 202642.4%33%9.8%8.5%4.4%1.9%
Jun 202643.9%31.6%10.2%8.3%4.8%1.2%
Jul 202643.6%31.9%10.8%8.2%3.8%1.6%
Aug 202640.5%33.8%10.7%9.4%4.4%1.1%
Sep 2026——————

  1. 1.Dove

    40.5%

    held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -3.1 points

  2. 2.Nivea

    33.8%

    held 2nd · 9.6K estimated branded searches · +14.3% vs prior month · +1.9 points

  3. 3.Rexona

    10.7%

    held 3rd · 3K estimated branded searches · +7% vs prior month · -0.1 points

  4. 4.Old Spice

    9.4%

    held 4th · 2.7K estimated branded searches · +24.2% vs prior month · +1.2 points

  5. 5.Lynx

    4.4%

    held 5th · 1.3K estimated branded searches · +23.8% vs prior month · +0.6 points

  6. 6.Native

    1.1%

    held 6th · 310 estimated branded searches · -27.9% vs prior month · -0.5 points

Compare search popularity between Nivea and its closest rivals

How has branded search demand for Nivea changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nivea in New Zealand rose from 8.3K to 9.6K.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand decreased from 35.4% to 33.8%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 31.6% in June 2026.

How did search popularity change for New Zealand deodorant brands in August 2026?

  1. In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%.

  2. In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.

  3. In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.

  4. In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.

  5. In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.

  6. Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.

Which sunscreen brands compete with Nivea?

Nivea against sunscreen brands in New Zealand, by month

Share of Search by month for La Roche-Posay, Skinnies, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosaySkinniesNeutrogenaNiveaBondi SandsUltra VioletteInvisible ZincCancer Society SunscreenBanana Boat
Oct 202527.6%36.6%13%8.5%10.1%1.8%0.83%0.9%0.63%
Nov 202528.3%34.1%13.1%8.5%10.9%1.4%1.2%1.4%0.97%
Dec 202528.6%31.9%14%9.2%11.2%1.3%1.2%1.3%1.1%
Jan 202630.2%32.4%15%9.2%8.7%1.3%1.1%1.1%0.86%
Feb 202630.4%36.1%13.7%8.7%8.1%0.92%0.69%0.75%0.64%
Mar 202630.8%35.2%14.2%9.6%7.5%1%0.64%0.61%0.43%
Apr 202634.5%33.7%13.4%8.7%7.7%0.9%0.46%0.39%0.27%
May 202633.9%31.6%13.9%9.2%9.4%1%0.37%0.3%0.25%
Jun 202634.1%30.5%15%9.1%9.7%0.8%0.37%0.29%0.2%
Jul 202636%29%14.7%8.8%9.6%0.87%0.42%0.34%0.23%
Aug 202632.7%29.4%16.2%10.1%9.5%0.94%0.46%0.41%0.28%
Sep 2026—————————

  1. 1.La Roche-Posay

    32.7%

    held 1st · 31K estimated branded searches · -9.5% vs prior month · -3.3 points

  2. 2.Skinnies

    29.4%

    held 2nd · 27.9K estimated branded searches · +0.9% vs prior month · +0.4 points

  3. 3.Neutrogena

    16.2%

    held 3rd · 15.3K estimated branded searches · +9.6% vs prior month · +1.5 points

  4. 4.Nivea

    10.1%

    moved from 5th to 4th · 9.6K estimated branded searches · +14.3% vs prior month · +1.3 points

  5. 5.Bondi Sands

    9.5%

    moved from 4th to 5th · 9K estimated branded searches · -1.3% vs prior month · -0.1 points

  6. 6.Ultra Violette

    0.94%

    held 6th · 890 estimated branded searches · +7.2% vs prior month · +0.1 points

  7. 7.Invisible Zinc

    0.46%

    held 7th · 440 estimated branded searches · +10% vs prior month · 0 points

  8. 8.Cancer Society Sunscreen

    0.41%

    held 8th · 390 estimated branded searches · +21.9% vs prior month · +0.1 points

  9. 9.Banana Boat

    0.28%

    held 9th · 270 estimated branded searches · +22.7% vs prior month · +0.1 points

Compare search popularity between Nivea and its closest rivals

How has branded search demand for Nivea changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among sunscreen brands in New Zealand increased from 8.5% to 10.1%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among sunscreen brands in New Zealand peaked at 10.1% in August 2026 and was lowest at 8.5% in November 2025.
  • Across the 11 months ending August 2026, Nivea rose from 5th to 4th among sunscreen brands in New Zealand.

How did search popularity change for New Zealand sunscreen brands in August 2026?

  1. In August 2026, Nivea overtook Bondi Sands to rank 4th among sunscreen brands in New Zealand, at 10.1%.

  2. In August 2026, Neutrogena gained estimated Share of Search among sunscreen brands in New Zealand, from 14.7% to 16.2%.

  3. In August 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands in New Zealand, from 36% to 32.7%.

  4. Estimated monthly branded searches for Banana Boat in New Zealand fell 55.7% over 11 measured months, from 610 to 270 in August 2026.

  5. Estimated monthly branded searches for Cancer Society Sunscreen in New Zealand fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

  6. Estimated monthly branded searches for Ultra Violette in New Zealand fell 48% over 11 measured months, from 1.7K to 890 in August 2026.

How is Nivea measured?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • nivea
  • nivea balm lip
  • nivea body lotion
  • nivea body spray
  • nivea co nz
  • nivea cream
  • nivea creme
  • nivea deo
  • nivea facial cream
  • nivea facial wash
  • nivea lotion
  • nivea men deodorant
  • nivea moisturiser
  • nivea near me
  • nivea nz
  • nivea online
  • nivea soft
  • nivea spf
  • nivea sun
  • nivea sunblock

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How the Brand Demand Index is measured

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