Brandwave

How popular isNeutrogena?

In September 2026, people searched for Neutrogena by name about 7,970 times in New Zealand, about the same as the previous year. These searches made up 9.1% of all New Zealand sunscreen brand searches, placing Neutrogena third out of nine brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Neutrogena appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Neutrogena is the third most searched of 9 competitors and the fifth most recommended in AI answers.

  1. SkinniesShare of searches 44.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. La Roche-PosayShare of searches 29.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NeutrogenaShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. NiveaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Bondi SandsShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neutrogena is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Cancer Society Sunscreen2nd
  3. Skinnies3rd
  4. Bondi Sands4th
  5. Neutrogena5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Invisible Zinc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skinnies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cancer Society Sunscreen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultra Violette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banana Boat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Invisible Zinc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sunscreen brands compete with Neutrogena?

Neutrogena against sunscreen brands in New Zealand, by month

Share of searches by month for Skinnies, La Roche-Posay, Neutrogena, Nivea, Bondi Sands. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinniesLa Roche-PosayNeutrogenaNiveaBondi SandsUltra VioletteBanana BoatInvisible ZincCancer Society Sunscreen
Oct 202547.9%24.6%9.5%7.2%4.6%1.9%2.1%0.95%1.2%
Nov 202544.9%27.8%9%6.2%5.1%1.4%2.2%1.4%1.9%
Dec 202543.1%27.5%10.1%7.2%4.9%1.3%2.6%1.5%1.8%
Jan 202643.8%27.8%11%7.2%3.4%1.3%2.6%1.3%1.5%
Feb 202649.1%25.4%10.1%7.4%3.3%1%1.8%0.81%1%
Mar 202648.4%24.8%11.2%8.3%3.3%1.1%1.4%0.73%0.83%
Apr 202646.7%28.6%10.4%7.8%3.3%1%1%0.52%0.54%
May 202646.5%27.6%10.8%8.7%3.2%1.2%1.2%0.42%0.44%
Jun 202646.7%26.9%11.3%9%3.4%0.97%0.83%0.47%0.44%
Jul 202645.5%27.2%11.9%8.8%3.3%1.2%0.99%0.51%0.53%
Aug 202642%28.4%13.5%9.2%3.6%1.2%0.98%0.51%0.59%
Sep 202644.8%29.2%9.1%8.6%3.8%1.7%1%0.92%0.77%

  1. 1.Skinnies

    44.8%

    Held 1st. 34.5K estimated branded searches, +23.8% vs prior month. Share +2.8 points.

  2. 2.La Roche-Posay

    29.2%

    Held 2nd. 22.5K estimated branded searches, +19.5% vs prior month. Share +0.8 points.

  3. 3.Neutrogena

    9.1%

    Held 3rd. 7K estimated branded searches, -21.5% vs prior month. Share -4.4 points.

  4. 4.Nivea

    8.6%

    Held 4th. 6.7K estimated branded searches, +8.7% vs prior month. Share -0.6 points.

  5. 5.Bondi Sands

    3.8%

    Held 5th. 2.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Ultra Violette

    1.7%

    Held 6th. 1.3K estimated branded searches, +67.5% vs prior month. Share +0.5 points.

  7. 7.Banana Boat

    1%

    Held 7th. 780 estimated branded searches, +20% vs prior month. Share 0 points.

  8. 8.Invisible Zinc

    0.92%

    Moved from 9th to 8th. 710 estimated branded searches, +108.8% vs prior month. Share +0.4 points.

  9. 9.Cancer Society Sunscreen

    0.77%

    Moved from 8th to 9th. 590 estimated branded searches, +51.3% vs prior month. Share +0.2 points.

Compare popularity between Neutrogena and its closest rivals

Every comparison with Neutrogena

22 comparisons

How has branded search demand for Neutrogena changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena in New Zealand held steady, from 7.8K to 8K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in New Zealand peaked at 13.5% in August 2026 and was lowest at 9% in November 2025.

How did search popularity change for New Zealand sunscreen brands in September 2026?

6 changes

  1. In September 2026, Skinnies gained share of searches among sunscreen brands in New Zealand, from 42% to 44.8%.

  2. In September 2026, La Roche-Posay gained share of searches among sunscreen brands in New Zealand, from 28.4% to 29.2%.

  3. In September 2026, Ultra Violette gained share of searches among sunscreen brands in New Zealand, from 1.2% to 1.7%.

  4. In September 2026, Neutrogena lost share of searches among sunscreen brands in New Zealand, from 13.5% to 9.1%.

  5. In September 2026, Nivea lost share of searches among sunscreen brands in New Zealand, from 9.2% to 8.6%.

  6. In September 2026, Invisible Zinc rose from 9th to 8th among sunscreen brands in New Zealand.

How are Neutrogena’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neutrogena
  • neutrogena body oil
  • neutrogena cleanser
  • neutrogena face wash
  • neutrogena gel moisturiser
  • neutrogena hand cream
  • neutrogena hydro boost
  • neutrogena moisturizer
  • neutrogena retinol
  • neutrogena serum
  • neutrogena skincare
  • neutrogena spf
  • neutrogena sunblock
  • neutrogena sunscreen
  • neutrogena t gel

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Neutrogena compete?

Neutrogena is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands7th of 226.5%Show ranking
Face cleanser brands7th of 147.4%Show ranking
Sunscreen brands3rd of 99.1%Shown above
Eye makeup remover brands3rd of 516.3%Show ranking
Creator with pink hair and a pink jacket

Is Neutrogena your brand?

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