COSRX vs Neutrogena:Which is more popular by branded search in New Zealand?
In August 2026, Neutrogena had more branded searches than COSRX among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to COSRX’s 11.4K, and held a 7.5% Share of Search versus COSRX’s 5.6%.
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Which is more popular in search, COSRX or Neutrogena?
Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Neutrogena, COSRX. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Cetaphil | The Ordinary | Neutrogena | COSRX | Beauty of Joseon | Laneige | Dermalogica | Kiehl's | Bioderma | Essano | Clinique | Medik8 | Paula's Choice | SKIN1004 | SkinCeuticals | Trilogy | Drunk Elephant | Antipodes | Glow Lab | The INKEY List |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 18.3% | 14.4% | 7.3% | 8.6% | 4.9% | 4.7% | 4.2% | 3.9% | 3.8% | 2.5% | 2.1% | 2.2% | 1.5% | 2.2% | 0.5% | 0.89% | 1% | 0.85% | 0.45% | 0.55% | 0.19% |
| Nov 2025 | 13% | 18.3% | 13.5% | 7.1% | 8.5% | 4.4% | 5.3% | 5% | 4.3% | 5.1% | 1.9% | 2% | 3.1% | 1.3% | 2.4% | 0.75% | 0.84% | 1.3% | 0.88% | 0.49% | 0.47% | 0.18% |
| Dec 2025 | 15.1% | 18% | 13.3% | 7.4% | 8.8% | 4.9% | 5% | 5.5% | 3.6% | 3.6% | 1.9% | 2.2% | 2.5% | 1.3% | 1.9% | 0.75% | 0.94% | 1.1% | 0.92% | 0.58% | 0.51% | 0.18% |
| Jan 2026 | 17.2% | 17.3% | 13.6% | 7.8% | 8.6% | 5% | 5.6% | 4.5% | 3.3% | 2.3% | 2.3% | 2.1% | 2.4% | 1.5% | 2.1% | 0.77% | 0.92% | 0.83% | 0.84% | 0.56% | 0.48% | 0.25% |
| Feb 2026 | 18.9% | 17.6% | 12.4% | 7.6% | 8% | 5.8% | 4.9% | 4.3% | 3.8% | 2.2% | 2.1% | 2% | 2.3% | 1.5% | 1.9% | 0.68% | 1.1% | 0.69% | 0.75% | 0.54% | 0.46% | 0.23% |
| Mar 2026 | 19.5% | 16.1% | 12.7% | 8.4% | 7.4% | 6.4% | 5.1% | 4% | 3.5% | 2.6% | 2% | 2% | 2.3% | 1.5% | 2.1% | 0.77% | 0.87% | 0.85% | 0.65% | 0.5% | 0.46% | 0.26% |
| Apr 2026 | 20.3% | 17.5% | 12.5% | 8.5% | 6.8% | 6.5% | 5.2% | 3.7% | 3.3% | 1.9% | 2.3% | 1.8% | 1.8% | 1.7% | 1.8% | 0.77% | 0.99% | 0.78% | 0.61% | 0.45% | 0.49% | 0.38% |
| May 2026 | 22.6% | 15.3% | 12.9% | 9% | 6.3% | 6.7% | 5.3% | 3.3% | 2.9% | 2.3% | 1.6% | 2.6% | 1.8% | 1.4% | 1.5% | 1% | 0.75% | 0.73% | 0.61% | 0.47% | 0.44% | 0.35% |
| Jun 2026 | 23.6% | 15.5% | 12.3% | 10.6% | 6.8% | 5.9% | 5.7% | 3.6% | 2.5% | 1.5% | 1.7% | 1.8% | 1.6% | 1.2% | 1.5% | 1.2% | 0.73% | 0.79% | 0.55% | 0.37% | 0.33% | 0.21% |
| Jul 2026 | 22.6% | 15.9% | 14.3% | 10.1% | 6.5% | 5.6% | 5.4% | 3.5% | 2.5% | 1.7% | 1.7% | 1.6% | 1.8% | 1.4% | 1.4% | 1.2% | 0.82% | 0.7% | 0.43% | 0.37% | 0.36% | 0.33% |
| Aug 2026 | 21% | 15.3% | 14.6% | 8.6% | 7.5% | 5.6% | 5.3% | 3.4% | 2.8% | 2.7% | 2.2% | 1.9% | 1.9% | 1.5% | 1.4% | 0.87% | 0.87% | 0.84% | 0.52% | 0.45% | 0.4% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the COSRX and Neutrogena comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: COSRX took it in May 2026, Neutrogena took it in June 2026.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 7.2K to 11.4K.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand moved from 8.6% to 7.5%, and its estimated monthly branded searches moved from 12.6K to 15.3K.
How did search popularity change for New Zealand skincare brands in August 2026?
2 changes
In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using COSRX’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COSRX
20 branded search terms
- cosrx
- cosrx cleanser
- cosrx com
- cosrx face cleanser
- cosrx facial cleanser
- cosrx good morning low ph cleanser
- cosrx korean skincare
- cosrx near me
- cosrx new zealand
- cosrx nz
- cosrx online
- cosrx serum
- cosrx skincare
- cosrx snail mucin
- cosrx snail mucin 96
- cosrx sun cream
- cosrx sunscreen
- cosrx toner
- cosrx toner aha bha
- master patch cosrx
Neutrogena
28 branded search terms
- neutrogena
- neutrogena body oil
- neutrogena cleanser
- neutrogena co nz
- neutrogena face wash
- neutrogena facial cleanser
- neutrogena gel moisturiser
- neutrogena gel moisturizer
- neutrogena hand cream
- neutrogena hand cream concentrated
- neutrogena hydro boost
- neutrogena hydro boost gel cream
- neutrogena moisturizer
- neutrogena near me
- neutrogena norwegian formula hand cream
- neutrogena nz
- neutrogena online
- neutrogena retinol
- neutrogena serum
- neutrogena skincare
- neutrogena spf
- neutrogena sunblock
- neutrogena sunscreen
- neutrogena sunscreen cream
- neutrogena suntan lotion
- neutrogena t gel
- neutrogena t gel shampoo
- neutrogena ultra sheer sunscreen
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