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Skincare brands in New Zealand:Which brands are most popular in search?

In August 2026, CeraVe was the most searched among skincare brands in New Zealand, with an estimated 42.5K branded searches and 21% estimated Share of Search within this set.

Share of Search, August 2026
  1. CeraVe21%
  2. La Roche-Posay15.3%
  3. Cetaphil14.6%
  4. The Ordinary8.6%
  5. Neutrogena7.5%
  6. COSRX5.6%
  7. Beauty of Joseon5.3%
  8. Laneige3.4%
  9. Dermalogica2.8%
  10. Kiehl's2.7%
  11. +12 more

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Share of SearchLeaderboard

Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among skincare brands in New Zealand, by month

Share of Search by month for CeraVe, La Roche-Posay, Cetaphil, The Ordinary, Neutrogena, COSRX, Beauty of Joseon, Laneige, Dermalogica, Kiehl's, Bioderma. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

This month’s ranking, August 2026

  1. 1.CeraVe

    21%

    held 1st · 42.5K estimated branded searches · -12.8% vs prior month · -1.7 points

  2. 2.La Roche-Posay

    15.3%

    held 2nd · 31K estimated branded searches · -9.5% vs prior month · -0.6 points

  3. 3.Cetaphil

    14.6%

    held 3rd · 29.7K estimated branded searches · -3.7% vs prior month · +0.3 points

  4. 4.The Ordinary

    8.6%

    held 4th · 17.5K estimated branded searches · -19.6% vs prior month · -1.5 points

  5. 5.Neutrogena

    7.5%

    held 5th · 15.3K estimated branded searches · +9.6% vs prior month · +1.1 points

  6. 6.COSRX

    5.6%

    held 6th · 11.4K estimated branded searches · -5.2% vs prior month · 0 points

  7. 7.Beauty of Joseon

    5.3%

    held 7th · 10.8K estimated branded searches · -7.9% vs prior month · -0.1 points

  8. 8.Laneige

    3.4%

    held 8th · 6.9K estimated branded searches · -9% vs prior month · -0.1 points

  9. 9.Dermalogica

    2.8%

    held 9th · 5.7K estimated branded searches · +6.8% vs prior month · +0.3 points

  10. 10.Kiehl's

    2.7%

    moved from 12th to 10th · 5.6K estimated branded searches · +55.7% vs prior month · +1.1 points

  11. 11.Bioderma

    2.2%

    held 11th · 4.4K estimated branded searches · +18.3% vs prior month · +0.4 points

  12. 12.Essano

    1.9%

    moved from 13th to 12th · 3.9K estimated branded searches · +16.1% vs prior month · +0.4 points

  13. 13.Clinique

    1.9%

    moved from 10th to 13th · 3.8K estimated branded searches · 0% vs prior month · +0.1 points

  14. 14.Medik8

    1.5%

    held 14th · 3K estimated branded searches · +0.33% vs prior month · +0.1 points

  15. 15.Paula's Choice

    1.4%

    held 15th · 2.9K estimated branded searches · -0.34% vs prior month · +0.1 points

  16. 16.SKIN1004

    0.87%

    held 16th · 1.8K estimated branded searches · -29.6% vs prior month · -0.3 points

  17. 17.SkinCeuticals

    0.87%

    held 17th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points

  18. 18.Trilogy

    0.84%

    held 18th · 1.7K estimated branded searches · +11.8% vs prior month · +0.1 points

  19. 19.Drunk Elephant

    0.52%

    held 19th · 1.1K estimated branded searches · +14% vs prior month · +0.1 points

  20. 20.Antipodes

    0.45%

    held 20th · 920 estimated branded searches · +15% vs prior month · +0.1 points

  21. 21.Glow Lab

    0.4%

    held 21st · 820 estimated branded searches · +5.1% vs prior month · 0 points

  22. 22.The INKEY List

    0.22%

    held 22nd · 440 estimated branded searches · -38% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among skincare brands in New Zealand?

In August 2026, CeraVe was the most searched among skincare brands in New Zealand, with an estimated 42.5K branded searches and 21% estimated Share of Search within this set. La Roche-Posay is in 2nd place, 5.7 percentage points behind at 15.3% Share of Search.

New Zealand skincare brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CeraVe14.7% → 21%23.6%Jun 202613%Nov 20252nd → 1st
La Roche-Posay18.3% → 15.3%18.3%Oct 202515.3%Aug 20261st → 2nd
Cetaphil14.4% → 14.6%14.6%Aug 202612.3%Jun 20263rd
The Ordinary7.3% → 8.6%10.6%Jun 20267.1%Nov 20255th → 4th
Neutrogena8.6% → 7.5%8.8%Dec 20256.3%May 20264th → 5th
COSRX4.9% → 5.6%6.7%May 20264.4%Nov 20256th
Beauty of Joseon4.7% → 5.3%5.7%Jun 20264.7%Oct 20257th
Laneige4.2% → 3.4%5.5%Dec 20253.3%May 20268th
Dermalogica3.9% → 2.8%4.3%Nov 20252.5%Jul 20269th
Kiehl's3.8% → 2.7%5.1%Nov 20251.5%Jun 202610th
Bioderma2.5% → 2.2%2.5%Oct 20251.6%May 202611th
Essano2.1% → 1.9%2.6%May 20261.6%Jul 202614th → 12th
Clinique2.2% → 1.9%3.1%Nov 20251.6%Jun 202613th
Medik81.5%1.7%Apr 20261.2%Jun 202615th → 14th
Paula's Choice2.2% → 1.4%2.4%Nov 20251.4%Jul 202612th → 15th
SKIN10040.5% → 0.87%1.2%Jun 20260.5%Oct 202520th → 16th
SkinCeuticals0.89% → 0.87%1.1%Feb 20260.73%Jun 202617th
Trilogy1% → 0.84%1.3%Nov 20250.69%Feb 202616th → 18th
Drunk Elephant0.85% → 0.52%0.92%Dec 20250.43%Jul 202618th → 19th
Antipodes0.45%0.58%Dec 20250.37%Jul 202621st → 20th
Glow Lab0.55% → 0.4%0.55%Oct 20250.33%Jun 202619th → 21st
The INKEY List0.19% → 0.22%0.38%Apr 20260.18%Dec 202522nd

Each finding as a sentence

  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand increased from 14.7% to 21%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among skincare brands in New Zealand decreased from 18.3% to 15.3%.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand increased from 7.3% to 8.6%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand decreased from 8.6% to 7.5%.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand increased from 4.9% to 5.6%.
  • Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among skincare brands in New Zealand increased from 4.7% to 5.3%.
  • Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand decreased from 4.2% to 3.4%.
  • Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand decreased from 3.9% to 2.8%.
  • Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand decreased from 3.8% to 2.7%.
  • Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among skincare brands in New Zealand decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among skincare brands in New Zealand peaked at 23.6% in June 2026 and was lowest at 13% in November 2025.
  • Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among skincare brands in New Zealand peaked at 14.6% in August 2026 and was lowest at 12.3% in June 2026.
  • Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 7.1% in November 2025.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand peaked at 8.8% in December 2025 and was lowest at 6.3% in May 2026.
  • Across the 11 months ending August 2026, COSRX’s estimated Share of Search among skincare brands in New Zealand peaked at 6.7% in May 2026 and was lowest at 4.4% in November 2025.
  • Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among skincare brands in New Zealand peaked at 5.7% in June 2026 and was lowest at 4.7% in October 2025.
  • Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.3% in May 2026.
  • Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand peaked at 4.3% in November 2025 and was lowest at 2.5% in July 2026.
  • Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand peaked at 5.1% in November 2025 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, Essano’s estimated Share of Search among skincare brands in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.6% in July 2026.
  • Across the 11 months ending August 2026, Clinique’s estimated Share of Search among skincare brands in New Zealand peaked at 3.1% in November 2025 and was lowest at 1.6% in June 2026.
  • Across the 11 months ending August 2026, CeraVe rose from 2nd to 1st among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, La Roche-Posay fell from 1st to 2nd among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, The Ordinary rose from 5th to 4th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Neutrogena fell from 4th to 5th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Essano rose from 14th to 12th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Medik8 rose from 15th to 14th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Paula's Choice fell from 12th to 15th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, SKIN1004 rose from 20th to 16th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Trilogy fell from 16th to 18th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Drunk Elephant fell from 18th to 19th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Antipodes rose from 21st to 20th among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Glow Lab fell from 19th to 21st among skincare brands in New Zealand.
  • Across the 11 months ending August 2026, Cetaphil, Bioderma, Clinique, SkinCeuticals and The INKEY List held steady: their estimated Share of Search among skincare brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

  2. In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.

  3. In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.

  4. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  5. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

  6. In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

  7. Estimated monthly branded searches for SKIN1004 in New Zealand rose 141.1% over 11 measured months, from 730 to 1.8K in August 2026.

  8. Estimated monthly branded searches for COSRX in New Zealand rose 58% over 11 measured months, from 7.2K to 11.4K in August 2026.

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