Brandwave

Beauty of Joseon vs The Ordinary:Which is more popular by branded search in New Zealand?

In August 2026, The Ordinary had more branded searches than Beauty of Joseon among skincare brands in New Zealand. The Ordinary was estimated to have 17.5K branded searches compared to Beauty of Joseon’s 10.8K, and held an 8.6% Share of Search versus Beauty of Joseon’s 5.3%.

Share of Search among skincare brands in New Zealand in August 2026Which is more popular in search, Beauty of Joseon or The Ordinary?
Beauty of Joseon5.3%10.8K searches
vs
The Ordinary8.6%17.5K searches
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Which is more popular in search, Beauty of Joseon or The Ordinary?

Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beauty of Joseon and The Ordinary among skincare brands in New Zealand, by month

Share of Search by month for The Ordinary, Beauty of Joseon. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

How has the Beauty of Joseon and The Ordinary comparison changed over the last 12 months?

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  2. Estimated monthly branded searches for Beauty of Joseon in New Zealand rose 56.4% over 11 measured months, from 6.9K to 10.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Beauty of Joseon’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

27 branded search terms

  • beauty of joseon
  • beauty of joseon cleanser
  • beauty of joseon cream
  • beauty of joseon dynasty cream
  • beauty of joseon eye cream
  • beauty of joseon ginseng cleansing oil
  • beauty of joseon glow deep serum
  • beauty of joseon glow serum
  • beauty of joseon glow serum propolis niacinamide
  • beauty of joseon green plum refreshing cleanser
  • beauty of joseon moisturizer
  • beauty of joseon near me
  • beauty of joseon new zealand
  • beauty of joseon nz
  • beauty of joseon online
  • beauty of joseon red bean water gel
  • beauty of joseon relief sun
  • beauty of joseon relief sun rice probiotics sunscreen
  • beauty of joseon relief sun spf50
  • beauty of joseon relief sun sunscreen
  • beauty of joseon revive eye serum
  • beauty of joseon serum
  • beauty of joseon skincare
  • beauty of joseon sunscreen
  • beauty of joseon tinted sunscreen
  • beauty of joseon toner
  • beautyofjoseon com

The Ordinary

18 branded search terms

  • the ordinary 7 glycolic acid toning solution
  • the ordinary cleanser
  • the ordinary glycolic acid
  • the ordinary glycolic acid 7 toning solution
  • the ordinary haar serum
  • the ordinary hair serum
  • the ordinary hyaluronic acid
  • the ordinary hyaluronic acid 2 b5
  • the ordinary lash serum
  • the ordinary multi peptide ha serum
  • the ordinary multi peptide serum for hair density
  • the ordinary niacinamide
  • the ordinary niacinamide 10 zinc 1
  • the ordinary niacinamide 10 zinc 1 serum
  • the ordinary nz
  • the ordinary retinol
  • the ordinary serum
  • the ordinary skincare

How the Brand Demand Index is measured

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