Brandwave

La Roche-Posay vs The Ordinary:Which is more popular by branded search in New Zealand?

In August 2026, La Roche-Posay had more branded searches than The Ordinary among skincare brands in New Zealand. La Roche-Posay was estimated to have 31K branded searches compared to The Ordinary’s 17.5K, and held a 15.3% Share of Search versus The Ordinary’s 8.6%.

Share of Search among skincare brands in New Zealand in August 2026Which is more popular in search, La Roche-Posay or The Ordinary?
La Roche-Posay15.3%31K searches
vs
The Ordinary8.6%17.5K searches
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Which is more popular in search, La Roche-Posay or The Ordinary?

Compare skincare labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

La Roche-Posay and The Ordinary among skincare brands in New Zealand, by month

Share of Search by month for La Roche-Posay, The Ordinary. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeLa Roche-PosayCetaphilThe OrdinaryNeutrogenaCOSRXBeauty of JoseonLaneigeDermalogicaKiehl'sBiodermaEssanoCliniqueMedik8Paula's ChoiceSKIN1004SkinCeuticalsTrilogyDrunk ElephantAntipodesGlow LabThe INKEY List
Oct 202514.7%18.3%14.4%7.3%8.6%4.9%4.7%4.2%3.9%3.8%2.5%2.1%2.2%1.5%2.2%0.5%0.89%1%0.85%0.45%0.55%0.19%
Nov 202513%18.3%13.5%7.1%8.5%4.4%5.3%5%4.3%5.1%1.9%2%3.1%1.3%2.4%0.75%0.84%1.3%0.88%0.49%0.47%0.18%
Dec 202515.1%18%13.3%7.4%8.8%4.9%5%5.5%3.6%3.6%1.9%2.2%2.5%1.3%1.9%0.75%0.94%1.1%0.92%0.58%0.51%0.18%
Jan 202617.2%17.3%13.6%7.8%8.6%5%5.6%4.5%3.3%2.3%2.3%2.1%2.4%1.5%2.1%0.77%0.92%0.83%0.84%0.56%0.48%0.25%
Feb 202618.9%17.6%12.4%7.6%8%5.8%4.9%4.3%3.8%2.2%2.1%2%2.3%1.5%1.9%0.68%1.1%0.69%0.75%0.54%0.46%0.23%
Mar 202619.5%16.1%12.7%8.4%7.4%6.4%5.1%4%3.5%2.6%2%2%2.3%1.5%2.1%0.77%0.87%0.85%0.65%0.5%0.46%0.26%
Apr 202620.3%17.5%12.5%8.5%6.8%6.5%5.2%3.7%3.3%1.9%2.3%1.8%1.8%1.7%1.8%0.77%0.99%0.78%0.61%0.45%0.49%0.38%
May 202622.6%15.3%12.9%9%6.3%6.7%5.3%3.3%2.9%2.3%1.6%2.6%1.8%1.4%1.5%1%0.75%0.73%0.61%0.47%0.44%0.35%
Jun 202623.6%15.5%12.3%10.6%6.8%5.9%5.7%3.6%2.5%1.5%1.7%1.8%1.6%1.2%1.5%1.2%0.73%0.79%0.55%0.37%0.33%0.21%
Jul 202622.6%15.9%14.3%10.1%6.5%5.6%5.4%3.5%2.5%1.7%1.7%1.6%1.8%1.4%1.4%1.2%0.82%0.7%0.43%0.37%0.36%0.33%
Aug 202621%15.3%14.6%8.6%7.5%5.6%5.3%3.4%2.8%2.7%2.2%1.9%1.9%1.5%1.4%0.87%0.87%0.84%0.52%0.45%0.4%0.22%
Sep 2026——————————————————————

How has the La Roche-Posay and The Ordinary comparison changed over the last 12 months?

How did search popularity change for New Zealand skincare brands in August 2026?

  1. In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.

How each brand is measured

Brandwave collects information about searches that people make online using La Roche-Posay’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Roche-Posay

34 branded search terms

  • la roche posay
  • la roche posay anthelios
  • la roche posay anthelios spf
  • la roche posay b5
  • la roche posay cicaplast
  • la roche posay cicaplast baume b5
  • la roche posay cicaplast baume b5+
  • la roche posay cleanser
  • la roche posay cream
  • la roche posay effaclar
  • la roche posay facewash
  • la roche posay gentle cleanser
  • la roche posay gentle hydrating cleanser
  • la roche posay hyalu b5 serum
  • la roche posay moisturiser
  • la roche posay moisturizer
  • la roche posay near me
  • la roche posay nz
  • la roche posay online
  • la roche posay retinol b3 serum
  • la roche posay sensitive skin
  • la roche posay serum
  • la roche posay skincare
  • la roche posay spf
  • la roche posay sunblock
  • la roche posay sunscreen
  • la roche posay tinted spf
  • la roche posay tinted sunscreen
  • la roche posay toleriane
  • la roche posay toleriane hydrating cleanser
  • la roche posay toleriane hydrating gentle cleanser
  • larocheposay cream
  • larocheposay spf
  • larocheposay sunblock

The Ordinary

18 branded search terms

  • the ordinary 7 glycolic acid toning solution
  • the ordinary cleanser
  • the ordinary glycolic acid
  • the ordinary glycolic acid 7 toning solution
  • the ordinary haar serum
  • the ordinary hair serum
  • the ordinary hyaluronic acid
  • the ordinary hyaluronic acid 2 b5
  • the ordinary lash serum
  • the ordinary multi peptide ha serum
  • the ordinary multi peptide serum for hair density
  • the ordinary niacinamide
  • the ordinary niacinamide 10 zinc 1
  • the ordinary niacinamide 10 zinc 1 serum
  • the ordinary nz
  • the ordinary retinol
  • the ordinary serum
  • the ordinary skincare

How the Brand Demand Index is measured

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