Brandwave

How popular isBeauty of Joseon?

In September 2026, people searched for Beauty of Joseon by name about 8,260 times in New Zealand, a 68.2% increase from the previous year. These searches made up 7.7% of all New Zealand skincare brand searches, placing Beauty of Joseon sixth out of 22 brands. When we asked both ChatGPT and Google AI Overviews about skincare brands, Beauty of Joseon appeared in one of the five answers and was the tenth most recommended of the 22.

Search and AI answers in September 2026

Beauty of Joseon is the sixth most searched of 22 competitors and the tenth most recommended in AI answers.

  1. La Roche-PosayShare of searches 16.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. CeraVeShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. COSRXShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. The OrdinaryShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Beauty of JoseonShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

+17 more

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon is the tenth most recommended of the 22.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Antipodes2nd
  3. The Ordinary3rd
  4. Trilogy4th
  5. Drunk Elephant5th
  6. La Roche-Posay6th
  7. Cetaphil6th
  8. Essano6th
  9. Laneige9th
  10. Beauty of Joseon10th
  11. +12 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Antipodes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trilogy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laneige1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+12 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which skincare brands compete with Beauty of Joseon?

Beauty of Joseon against skincare brands in New Zealand, by month

Share of searches by month for La Roche-Posay, CeraVe, COSRX, The Ordinary, Cetaphil, Beauty of Joseon, Neutrogena, Laneige, Kiehl's, Essano, Bioderma, Dermalogica, Medik8, Glow Lab. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCOSRXThe OrdinaryCetaphilBeauty of JoseonNeutrogenaLaneigeKiehl'sEssanoBiodermaDermalogicaMedik8Glow LabPaula's ChoiceCliniqueDrunk ElephantTrilogySkinCeuticalsSKIN1004AntipodesThe INKEY List
Oct 202516%14.7%7.1%10.4%8.4%5.5%7.8%5.3%4.6%2.6%2%2.8%1.6%2.4%2.2%1.8%1.1%1.5%0.68%0.72%0.68%0.13%
Nov 202516.3%13.3%6.3%10.6%7.4%6.6%6.2%6.5%5.8%2.2%1.6%3.3%1.4%2.1%2.4%2.4%1.1%2%0.72%1.1%0.74%0.14%
Dec 202515.6%15.6%7%9.8%7.9%6%6.8%7.1%4.4%2.5%1.5%2.5%1.3%2.9%1.8%2.1%1.1%1.5%0.79%1%0.9%0.12%
Jan 202615.7%17.5%7%10%8.1%6.7%6.9%5.5%2.9%2.5%2%2.2%1.5%2.3%2.1%2.1%1.1%1.2%0.78%1%0.88%0.18%
Feb 202615.1%17.4%8.5%9.6%7.9%5.9%7.1%5.5%2.8%2.4%2%2.8%1.5%2.6%2.1%2.1%1%1.1%0.93%0.82%0.86%0.12%
Mar 202614.4%17.3%9.1%9.4%7.6%6.4%7.5%5.1%3.2%2.2%1.9%2.7%1.7%2.5%2.3%1.9%0.9%1.4%0.7%0.93%0.82%0.11%
Apr 202616.5%17.5%8.7%10.4%7.5%6%6.9%4.7%2.5%2.2%2.1%2.5%2%2.3%2.1%1.4%0.86%1.1%0.8%0.94%0.76%0.19%
May 202614.6%17.2%9%10%8.1%6.5%6.8%4%3.3%3.9%1.6%2.4%1.8%2.2%2%2%0.79%1.2%0.75%0.86%0.87%0.11%
Jun 202615.5%19%8.5%9%7.6%6.9%7.5%4.5%2.3%2.6%2%2.1%1.9%2%2.1%1.7%0.69%1.5%0.78%0.9%0.75%0.12%
Jul 202614.7%18.6%7.7%9.8%8.4%6.4%7.4%4.7%2.7%2.4%2%2%2.2%2.2%2%1.9%0.63%1.4%0.89%1%0.74%0.14%
Aug 202614%18.7%7.6%9.1%8.3%6.3%8.4%4.5%3.7%2.5%2.1%2.2%2%2.1%1.8%1.8%0.71%1.5%0.82%0.96%0.8%0.13%
Sep 202616.9%16.6%8.8%8.7%8.4%7.7%6.5%4.2%2.6%2.5%2.3%2.2%2.1%2%1.9%1.8%1.3%1.2%0.83%0.83%0.68%0.1%

  1. 1.La Roche-Posay

    16.9%

    Moved from 2nd to 1st. 17.8K estimated branded searches, +19.2% vs prior month. Share +2.9 points.

  2. 2.CeraVe

    16.6%

    Moved from 1st to 2nd. 17.4K estimated branded searches, -12.6% vs prior month. Share -2.1 points.

  3. 3.COSRX

    8.8%

    Moved from 6th to 3rd. 9.3K estimated branded searches, +13.6% vs prior month. Share +1.1 points.

  4. 4.The Ordinary

    8.7%

    Moved from 3rd to 4th. 9.2K estimated branded searches, -5.2% vs prior month. Share -0.4 points.

  5. 5.Cetaphil

    8.4%

    Held 5th. 8.8K estimated branded searches, -0.45% vs prior month. Share +0.1 points.

  6. 6.Beauty of Joseon

    7.7%

    Moved from 7th to 6th. 8.1K estimated branded searches, +20.3% vs prior month. Share +1.4 points.

  7. 7.Neutrogena

    6.5%

    Moved from 4th to 7th. 6.9K estimated branded searches, -22.7% vs prior month. Share -1.8 points.

  8. 8.Laneige

    4.2%

    Held 8th. 4.4K estimated branded searches, -7.5% vs prior month. Share -0.3 points.

  9. 9.Kiehl's

    2.6%

    Held 9th. 2.7K estimated branded searches, -30.8% vs prior month. Share -1.1 points.

  10. 10.Essano

    2.5%

    Held 10th. 2.6K estimated branded searches, -1.5% vs prior month. Share 0 points.

  11. 11.Bioderma

    2.3%

    Moved from 12th to 11th. 2.4K estimated branded searches, +3.9% vs prior month. Share +0.1 points.

  12. 12.Dermalogica

    2.2%

    Moved from 11th to 12th. 2.3K estimated branded searches, -0.43% vs prior month. Share 0 points.

  13. 13.Medik8

    2.1%

    Moved from 14th to 13th. 2.2K estimated branded searches, +0.93% vs prior month. Share 0 points.

  14. 14.Glow Lab

    2%

    Moved from 13th to 14th. 2.2K estimated branded searches, -1.4% vs prior month. Share 0 points.

  15. 15.Paula's Choice

    1.9%

    Held 15th. 1.9K estimated branded searches, +0.52% vs prior month. Share 0 points.

  16. 16.Clinique

    1.8%

    Held 16th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  17. 17.Drunk Elephant

    1.3%

    Moved from 21st to 17th. 1.4K estimated branded searches, +77.6% vs prior month. Share +0.6 points.

  18. 18.Trilogy

    1.2%

    Moved from 17th to 18th. 1.2K estimated branded searches, -20.5% vs prior month. Share -0.3 points.

  19. 19.SkinCeuticals

    0.83%

    Held 19th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  20. 20.SKIN1004

    0.83%

    Moved from 18th to 20th. 870 estimated branded searches, -14.7% vs prior month. Share -0.1 points.

  21. 21.Antipodes

    0.68%

    Moved from 20th to 21st. 720 estimated branded searches, -15.3% vs prior month. Share -0.1 points.

  22. 22.The INKEY List

    0.1%

    Held 22nd. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Beauty of Joseon and its closest rivals

Every comparison with Beauty of Joseon

19 comparisons

How has branded search demand for Beauty of Joseon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beauty of Joseon in New Zealand rose from 4.9K to 8.3K.
  • Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among skincare brands in New Zealand increased from 5.5% to 7.7%.
  • Across the 12 months ending September 2026, Beauty of Joseon rose from 7th to 6th among skincare brands in New Zealand.

How did search popularity change for New Zealand skincare brands in September 2026?

6 changes

  1. In September 2026, La Roche-Posay overtook CeraVe to become the leader among skincare brands in New Zealand, with 16.9% of the searches.

  2. In September 2026, Beauty of Joseon overtook Neutrogena to rank 6th among skincare brands in New Zealand, with 7.7% of the searches.

  3. In September 2026, Drunk Elephant overtook Trilogy and 3 others to rank 17th among skincare brands in New Zealand, with 1.3% of the searches.

  4. In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among skincare brands in New Zealand, with 8.8% of the searches.

  5. In September 2026, CeraVe lost share of searches among skincare brands in New Zealand, from 18.7% to 16.6%.

  6. In September 2026, Neutrogena lost share of searches among skincare brands in New Zealand, from 8.4% to 6.5%.

How are Beauty of Joseon’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Beauty of Joseon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beauty of joseon
  • beauty of joseon cleanser
  • beauty of joseon cream
  • beauty of joseon moisturizer
  • beauty of joseon serum
  • beauty of joseon skincare
  • beauty of joseon sunscreen
  • beauty of joseon toner

Do you work for Beauty of Joseon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beauty of Joseon compete?

Beauty of Joseon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands6th of 227.7%Shown above
Face cleanser brands6th of 148.8%Show ranking
SPF brands5th of 79.5%Show ranking
Korean skincare brands2nd of 731.2%Show ranking
Face toner brands2nd of 731.7%Show ranking
Creator with pink hair and a pink jacket

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