Face toner brands in New Zealand:Which are most popular?
In September 2026, COSRX was the most searched face toner brand in New Zealand, accounting for 35.8% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, COSRX and Laneige were mentioned most often, in three of the four answers. Laneige was recommended most often, coming first in both responses that gave a list.
COSRXShare of searches 35.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Beauty of JoseonShare of searches 31.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
LaneigeShare of searches 17.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
EssanoShare of searches 9.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
InnisfreeShare of searches 2.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top face toner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, COSRX and Laneige were mentioned most often, in three of the four answers. Laneige was recommended most often, coming first in both answers that gave a list. COSRX was second, and Anua was third. Beauty of Joseon, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- COSRX3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Laneige3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anua1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Beauty of Joseon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Essano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Innisfree0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Round Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about face toner brands
4 answers
Asked ChatGPT
“Which face toner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face toner brands in New Zealand?”
Asked ChatGPT
“What's the best face toner brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face toner”
Searched Google, AI Overview
“hydrating toner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which face toner brands do people search for most?
This chart shows how often people search Google for each face toner brand by name. Each line represents a brand's share of searches for all seven face toner brands we track, month by month, from searches in New Zealand.
Share of searches by month for COSRX, Beauty of Joseon, Laneige, Essano, Innisfree, Round Lab. The figures are in the table below the chart.
View monthly share of searches table
| Month | COSRX | Beauty of Joseon | Laneige | Essano | Innisfree | Round Lab | Anua |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 25.9% | 25.2% | 11.5% | 3.2% | 1.3% | 0.21% |
| Nov 2025 | 27.7% | 29.4% | 29.4% | 9.4% | 2.6% | 1.3% | 0.22% |
| Dec 2025 | 29.5% | 25.4% | 30.7% | 10.1% | 2.7% | 1.4% | 0.18% |
| Jan 2026 | 30.6% | 29.4% | 25% | 10.6% | 2.8% | 1.5% | 0.14% |
| Feb 2026 | 36% | 25.2% | 24.3% | 9.9% | 2.7% | 1.7% | 0.16% |
| Mar 2026 | 37.5% | 26.5% | 21.9% | 9% | 3% | 1.9% | 0.19% |
| Apr 2026 | 37.8% | 26.6% | 21.1% | 9.2% | 3.2% | 2% | 0.14% |
| May 2026 | 36.3% | 26.5% | 16.9% | 15.3% | 3.3% | 1.5% | 0.13% |
| Jun 2026 | 35.7% | 29% | 19.5% | 10.7% | 3.2% | 1.7% | 0.13% |
| Jul 2026 | 34% | 28.5% | 21.4% | 10.5% | 3.4% | 2.1% | 0.09% |
| Aug 2026 | 34% | 28.4% | 20.3% | 10.8% | 4.3% | 2.1% | 0.08% |
| Sep 2026 | 35.8% | 31.7% | 17.6% | 9.9% | 2.8% | 2.2% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 9.3K | +13.5% | +1.8 points | |
| 2, held 2nd | 31.7% | 8.3K | +20.4% | +3.3 points | |
| 3, held 3rd | 17.6% | 4.6K | -6.9% | -2.8 points | |
| 4, held 4th | 9.9% | 2.6K | -1.5% | -0.9 points | |
| 5, held 5th | 2.8% | 720 | -30.8% | -1.5 points | |
| 6, held 6th | 2.2% | 570 | +14% | +0.1 points | |
| 7, held 7th | 0.08% | 20 | 0% | 0 points |
1.
COSRX35.8%
Held 1st. 9.3K estimated branded searches, +13.5% vs prior month. Share +1.8 points.
31.7%
Held 2nd. 8.3K estimated branded searches, +20.4% vs prior month. Share +3.3 points.
3.
Laneige17.6%
Held 3rd. 4.6K estimated branded searches, -6.9% vs prior month. Share -2.8 points.
4.
Essano9.9%
Held 4th. 2.6K estimated branded searches, -1.5% vs prior month. Share -0.9 points.
2.8%
Held 5th. 720 estimated branded searches, -30.8% vs prior month. Share -1.5 points.
2.2%
Held 6th. 570 estimated branded searches, +14% vs prior month. Share +0.1 points.
7.
Anua0.08%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among face toner brands in New Zealand?
7 brands
In September 2026, COSRX was the most searched among face toner brands in New Zealand, with an estimated 9.3K branded searches, 35.8% of all searches for the seven we track. Beauty of Joseon is in 2nd place, 4.1 percentage points behind at 31.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| COSRX | 32.8% → 35.8% | 37.8%Apr 2026 | 27.7%Nov 2025 | 1st |
| Beauty of Joseon | 25.9% → 31.7% | 31.7%Sep 2026 | 25.2%Feb 2026 | 2nd |
| Laneige | 25.2% → 17.6% | 30.7%Dec 2025 | 16.9%May 2026 | 3rd |
| Essano | 11.5% → 9.9% | 15.3%May 2026 | 9%Mar 2026 | 4th |
| Innisfree | 3.2% → 2.8% | 4.3%Aug 2026 | 2.6%Nov 2025 | 5th |
| Round Lab | 1.3% → 2.2% | 2.2%Sep 2026 | 1.3%Oct 2025 | 6th |
| Anua | 0.21% → 0.08% | 0.22%Nov 2025 | 0.08%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, COSRX’s share of searches among face toner brands in New Zealand increased from 32.8% to 35.8%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among face toner brands in New Zealand increased from 25.9% to 31.7%.
- Across the 12 months ending September 2026, Laneige’s share of searches among face toner brands in New Zealand decreased from 25.2% to 17.6%.
- Across the 12 months ending September 2026, Essano’s share of searches among face toner brands in New Zealand decreased from 11.5% to 9.9%.
- Across the 12 months ending September 2026, Round Lab’s share of searches among face toner brands in New Zealand increased from 1.3% to 2.2%.
- Across the 12 months ending September 2026, COSRX’s share of searches among face toner brands in New Zealand peaked at 37.8% in April 2026 and was lowest at 27.7% in November 2025.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among face toner brands in New Zealand peaked at 31.7% in September 2026 and was lowest at 25.2% in February 2026.
- Across the 12 months ending September 2026, Laneige’s share of searches among face toner brands in New Zealand peaked at 30.7% in December 2025 and was lowest at 16.9% in May 2026.
- Across the 12 months ending September 2026, Essano’s share of searches among face toner brands in New Zealand peaked at 15.3% in May 2026 and was lowest at 9% in March 2026.
- Across the 12 months ending September 2026, Innisfree’s share of searches among face toner brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Innisfree and Anua held steady: their share of searches among face toner brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand face toner brands in September 2026?
7 changes
In September 2026, Beauty of Joseon gained share of searches among face toner brands in New Zealand, from 28.4% to 31.7%.
In September 2026, COSRX gained share of searches among face toner brands in New Zealand, from 34% to 35.8%.
In September 2026, Laneige lost share of searches among face toner brands in New Zealand, from 20.3% to 17.6%.
In September 2026, Innisfree lost share of searches among face toner brands in New Zealand, from 4.3% to 2.8%.
In September 2026, Essano lost share of searches among face toner brands in New Zealand, from 10.8% to 9.9%.
Estimated monthly branded searches for Round Lab in New Zealand rose 128% over 12 measured months, from 250 to 570 in September 2026.
Estimated monthly branded searches for Anua in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.
Compare popularity between leading brands
- COSRX vs Beauty of Joseon: compare popularity
- COSRX vs Laneige: compare popularity
- COSRX vs Essano: compare popularity
- COSRX vs Innisfree: compare popularity
- Beauty of Joseon vs Laneige: compare popularity
- Beauty of Joseon vs Essano: compare popularity
- Beauty of Joseon vs Innisfree: compare popularity
- Laneige vs Essano: compare popularity
- Laneige vs Innisfree: compare popularity
- Essano vs Innisfree: compare popularity
- Compare any of these brands
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