How popular isEssano?
In September 2026, people searched for Essano by name about 2,720 times in New Zealand, an 18.8% increase from the previous year. These searches made up 9.9% of all New Zealand face toner brand searches, placing Essano fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about face toner brands, Essano did not appear in any of the answers.
Essano is the fourth most searched of 7 competitors and not listed in any AI answer.
COSRXShare of searches 35.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Beauty of JoseonShare of searches 31.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
LaneigeShare of searches 17.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
EssanoShare of searches 9.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
InnisfreeShare of searches 2.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top face toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Essano did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- COSRX3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Laneige3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anua1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Beauty of Joseon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Essano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Innisfree0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Round Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about face toner brands
4 answers
Asked ChatGPT
“Which face toner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face toner brands in New Zealand?”
Asked ChatGPT
“What's the best face toner brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face toner”
Searched Google, AI Overview
“hydrating toner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which face toner brands compete with Essano?
Share of searches by month for COSRX, Beauty of Joseon, Laneige, Essano, Innisfree, Round Lab. The figures are in the table below the chart.
View monthly share of searches table
| Month | COSRX | Beauty of Joseon | Laneige | Essano | Innisfree | Round Lab | Anua |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 25.9% | 25.2% | 11.5% | 3.2% | 1.3% | 0.21% |
| Nov 2025 | 27.7% | 29.4% | 29.4% | 9.4% | 2.6% | 1.3% | 0.22% |
| Dec 2025 | 29.5% | 25.4% | 30.7% | 10.1% | 2.7% | 1.4% | 0.18% |
| Jan 2026 | 30.6% | 29.4% | 25% | 10.6% | 2.8% | 1.5% | 0.14% |
| Feb 2026 | 36% | 25.2% | 24.3% | 9.9% | 2.7% | 1.7% | 0.16% |
| Mar 2026 | 37.5% | 26.5% | 21.9% | 9% | 3% | 1.9% | 0.19% |
| Apr 2026 | 37.8% | 26.6% | 21.1% | 9.2% | 3.2% | 2% | 0.14% |
| May 2026 | 36.3% | 26.5% | 16.9% | 15.3% | 3.3% | 1.5% | 0.13% |
| Jun 2026 | 35.7% | 29% | 19.5% | 10.7% | 3.2% | 1.7% | 0.13% |
| Jul 2026 | 34% | 28.5% | 21.4% | 10.5% | 3.4% | 2.1% | 0.09% |
| Aug 2026 | 34% | 28.4% | 20.3% | 10.8% | 4.3% | 2.1% | 0.08% |
| Sep 2026 | 35.8% | 31.7% | 17.6% | 9.9% | 2.8% | 2.2% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 9.3K | +13.5% | +1.8 points | |
| 2, held 2nd | 31.7% | 8.3K | +20.4% | +3.3 points | |
| 3, held 3rd | 17.6% | 4.6K | -6.9% | -2.8 points | |
| 4, held 4th | 9.9% | 2.6K | -1.5% | -0.9 points | |
| 5, held 5th | 2.8% | 720 | -30.8% | -1.5 points | |
| 6, held 6th | 2.2% | 570 | +14% | +0.1 points | |
| 7, held 7th | 0.08% | 20 | 0% | 0 points |
1.
COSRX35.8%
Held 1st. 9.3K estimated branded searches, +13.5% vs prior month. Share +1.8 points.
31.7%
Held 2nd. 8.3K estimated branded searches, +20.4% vs prior month. Share +3.3 points.
3.
Laneige17.6%
Held 3rd. 4.6K estimated branded searches, -6.9% vs prior month. Share -2.8 points.
4.
Essano9.9%
Held 4th. 2.6K estimated branded searches, -1.5% vs prior month. Share -0.9 points.
2.8%
Held 5th. 720 estimated branded searches, -30.8% vs prior month. Share -1.5 points.
2.2%
Held 6th. 570 estimated branded searches, +14% vs prior month. Share +0.1 points.
7.
Anua0.08%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Essano and its closest rivals
Every comparison with Essano
25 comparisons
- Beauty of Joseon vs Essano
- Cetaphil vs Essano
- Essano vs Kiehl's
- Essano vs La Roche-Posay
- Essano vs Laneige
- Essano vs Neutrogena
- Aveeno vs Essano
- Bio-Oil vs Essano
- Essano vs Vaseline
- Aesop vs Essano
- Diptyque vs Essano
- Essano vs Jo Malone
- Essano vs L'Occitane
- Bioderma vs Essano
- Dermalogica vs Essano
- ecostore vs Essano
- Essano vs Palmer's
- Essano vs Medik8
- Essano vs Glow Lab
- Essano vs Paula's Choice
- Essano vs Trilogy
- Dove vs Essano
- Essano vs Innisfree
- Essano vs Round Lab
- Essano vs Only Good
How has branded search demand for Essano changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Essano in New Zealand rose from 2.3K to 2.7K.
- Across the 12 months ending September 2026, Essano’s share of searches among face toner brands in New Zealand decreased from 11.5% to 9.9%.
- Across the 12 months ending September 2026, Essano’s share of searches among face toner brands in New Zealand peaked at 15.3% in May 2026 and was lowest at 9% in March 2026.
How did search popularity change for New Zealand face toner brands in September 2026?
6 changes
In September 2026, Beauty of Joseon gained share of searches among face toner brands in New Zealand, from 28.4% to 31.7%.
In September 2026, COSRX gained share of searches among face toner brands in New Zealand, from 34% to 35.8%.
In September 2026, Laneige lost share of searches among face toner brands in New Zealand, from 20.3% to 17.6%.
In September 2026, Innisfree lost share of searches among face toner brands in New Zealand, from 4.3% to 2.8%.
In September 2026, Essano lost share of searches among face toner brands in New Zealand, from 10.8% to 9.9%.
Estimated monthly branded searches for Round Lab in New Zealand rose 128% over 12 measured months, from 250 to 570 in September 2026.
How are Essano’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Essano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- essano
- essano cleanser
- essano eye cream
- essano night cream
- essano rosehip oil
- essano serum
- essano skincare
- essano toner
Do you work for Essano? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Essano compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Skincare brands | 10th of 22 | 2.5% | Show ranking |
| Body care brands | 5th of 7 | 6.8% | Show ranking |
| Hand soap brands | 5th of 8 | 9.1% | Show ranking |
| Face toner brands | 4th of 7 | 9.9% | Shown above |
Is Essano your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.