Body care brands in New Zealand:Which brands are most popular in search?
In August 2026, Vaseline was the most searched among body care brands in New Zealand, with an estimated 17.1K branded searches and 46.4% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the body lotion, oil and body care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vaseline, Aveeno, Bio-Oil, Palmer's, Trilogy. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Aveeno | Bio-Oil | Palmer's | Trilogy |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 26.8% | 17.5% | 9.9% | 5.9% |
| Nov 2025 | 36.4% | 26.8% | 20.4% | 7.9% | 8.6% |
| Dec 2025 | 38.2% | 28.2% | 18.8% | 7.9% | 6.9% |
| Jan 2026 | 38.7% | 28.3% | 19.6% | 7.9% | 5.6% |
| Feb 2026 | 40% | 28.3% | 18.7% | 8.2% | 4.8% |
| Mar 2026 | 39.2% | 28.3% | 18.9% | 8.1% | 5.4% |
| Apr 2026 | 38.3% | 28.6% | 19.9% | 7.7% | 5.5% |
| May 2026 | 38% | 29% | 19.5% | 7.9% | 5.7% |
| Jun 2026 | 36.1% | 31.7% | 17.2% | 9% | 6% |
| Jul 2026 | 37.5% | 34.2% | 14.8% | 8.6% | 4.9% |
| Aug 2026 | 46.4% | 28.5% | 12.9% | 7.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 17.1K | +46.4% | +8.9 points | |
| 2, held 2nd | 28.5% | 10.5K | -1.4% | -5.7 points | |
| 3, held 3rd | 12.9% | 4.8K | +3% | -1.9 points | |
| 4, held 4th | 7.6% | 2.8K | +4.9% | -1 points | |
| 5, held 5th | 4.6% | 1.7K | +11.8% | -0.3 points |
1.
Vaseline46.4%
held 1st · 17.1K estimated branded searches · +46.4% vs prior month · +8.9 points
2.
Aveeno
28.5%
held 2nd · 10.5K estimated branded searches · -1.4% vs prior month · -5.7 points
3.
Bio-Oil12.9%
held 3rd · 4.8K estimated branded searches · +3% vs prior month · -1.9 points
4.
Palmer's7.6%
held 4th · 2.8K estimated branded searches · +4.9% vs prior month · -1 points
5.
Trilogy4.6%
held 5th · 1.7K estimated branded searches · +11.8% vs prior month · -0.3 points
Compare search popularity between leading brands
- Vaseline vs Bio-Oil: compare search popularity
- Vaseline vs Palmer's: compare search popularity
- Vaseline vs Trilogy: compare search popularity
- Aveeno vs Bio-Oil: compare search popularity
- Aveeno vs Palmer's: compare search popularity
- Aveeno vs Trilogy: compare search popularity
- Bio-Oil vs Palmer's: compare search popularity
- Bio-Oil vs Trilogy: compare search popularity
- Palmer's vs Trilogy: compare search popularity
- Compare any of these brands
Which brand is most popular in search among body care brands in New Zealand?
5 brands
In August 2026, Vaseline was the most searched among body care brands in New Zealand, with an estimated 17.1K branded searches and 46.4% estimated Share of Search within this set. Aveeno is in 2nd place, 17.9 percentage points behind at 28.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Vaseline | 39.9% → 46.4% | 46.4%Aug 2026 | 36.1%Jun 2026 | 1st |
| Aveeno | 26.8% → 28.5% | 34.2%Jul 2026 | 26.8%Nov 2025 | 2nd |
| Bio-Oil | 17.5% → 12.9% | 20.4%Nov 2025 | 12.9%Aug 2026 | 3rd |
| Palmer's | 9.9% → 7.6% | 9.9%Oct 2025 | 7.6%Aug 2026 | 4th |
| Trilogy | 5.9% → 4.6% | 8.6%Nov 2025 | 4.6%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand increased from 39.9% to 46.4%.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body care brands in New Zealand increased from 26.8% to 28.5%.
- Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand decreased from 17.5% to 12.9%.
- Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand decreased from 9.9% to 7.6%.
- Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among body care brands in New Zealand decreased from 5.9% to 4.6%.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand peaked at 46.4% in August 2026 and was lowest at 36.1% in June 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body care brands in New Zealand peaked at 34.2% in July 2026 and was lowest at 26.8% in November 2025.
- Across the 11 months ending August 2026, Bio-Oil’s estimated Share of Search among body care brands in New Zealand peaked at 20.4% in November 2025 and was lowest at 12.9% in August 2026.
- Across the 11 months ending August 2026, Trilogy’s estimated Share of Search among body care brands in New Zealand peaked at 8.6% in November 2025 and was lowest at 4.6% in August 2026.
How did search popularity change for New Zealand body care brands in August 2026?
5 changes
In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%.
In August 2026, Aveeno lost estimated Share of Search among body care brands in New Zealand, from 34.2% to 28.5%.
In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.
In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.
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