Palmer's vs Vaseline:Which is more popular by branded search in New Zealand?
In August 2026, Vaseline had more branded searches than Palmer's among body care brands in New Zealand. Vaseline was estimated to have 17.1K branded searches compared to Palmer's’ 2.8K, and held a 46.4% Share of Search versus Palmer's’ 7.6%.
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Which is more popular in search, Palmer's or Vaseline?
Compare the body lotion, oil and body care brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vaseline, Palmer's. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Aveeno | Bio-Oil | Palmer's | Trilogy |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 26.8% | 17.5% | 9.9% | 5.9% |
| Nov 2025 | 36.4% | 26.8% | 20.4% | 7.9% | 8.6% |
| Dec 2025 | 38.2% | 28.2% | 18.8% | 7.9% | 6.9% |
| Jan 2026 | 38.7% | 28.3% | 19.6% | 7.9% | 5.6% |
| Feb 2026 | 40% | 28.3% | 18.7% | 8.2% | 4.8% |
| Mar 2026 | 39.2% | 28.3% | 18.9% | 8.1% | 5.4% |
| Apr 2026 | 38.3% | 28.6% | 19.9% | 7.7% | 5.5% |
| May 2026 | 38% | 29% | 19.5% | 7.9% | 5.7% |
| Jun 2026 | 36.1% | 31.7% | 17.2% | 9% | 6% |
| Jul 2026 | 37.5% | 34.2% | 14.8% | 8.6% | 4.9% |
| Aug 2026 | 46.4% | 28.5% | 12.9% | 7.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
How has the Palmer's and Vaseline comparison changed over the last 12 months?
3 findings
- Vaseline was ahead of Palmer's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand moved from 9.9% to 7.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand moved from 39.9% to 46.4%, and its estimated monthly branded searches moved from 10K to 17.1K.
How did search popularity change for New Zealand body care brands in August 2026?
2 changes
In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%.
In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Palmer's’ and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Palmer's
15 branded search terms
- palmers body lotion
- palmers body oil
- palmers cocoa butter
- palmers cocoa butter formula
- palmers cocoa butter lotion
- palmers coconut
- palmers coconut lotion
- palmers fade milk
- palmers hair food formula
- palmers lotion
- palmers moisturiser
- palmers natural bronze
- palmers shea butter
- palmers skin therapy
- palmers tanning lotion
Vaseline
20 branded search terms
- body oil vaseline
- gluta hya vaseline
- oil vaseline
- petrolatum vaseline
- vaseline
- vaseline body lotion
- vaseline cocoa butter
- vaseline cocoa radiant body oil
- vaseline com
- vaseline for chafing
- vaseline gluta hya
- vaseline jelly original
- vaseline lip therapy
- vaseline lip therapy rosy lips
- vaseline lotions
- vaseline moisturiser
- vaseline near me
- vaseline nz
- vaseline online
- vaseline rosy lips
Put your own brand in this comparison
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