How popular isPalmer's in search?
In August 2026, there were an estimated 2.8K branded searches for Palmer's in New Zealand which is up 12.9% over the last 11 months. Palmer's holds 7.6% estimated Share of Search among New Zealand body care brands and is ranked 4th of 5 competitors for search popularity.
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Which body care brands compete with Palmer's?
Share of Search by month for Vaseline, Aveeno, Bio-Oil, Palmer's, Trilogy. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Aveeno | Bio-Oil | Palmer's | Trilogy |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 26.8% | 17.5% | 9.9% | 5.9% |
| Nov 2025 | 36.4% | 26.8% | 20.4% | 7.9% | 8.6% |
| Dec 2025 | 38.2% | 28.2% | 18.8% | 7.9% | 6.9% |
| Jan 2026 | 38.7% | 28.3% | 19.6% | 7.9% | 5.6% |
| Feb 2026 | 40% | 28.3% | 18.7% | 8.2% | 4.8% |
| Mar 2026 | 39.2% | 28.3% | 18.9% | 8.1% | 5.4% |
| Apr 2026 | 38.3% | 28.6% | 19.9% | 7.7% | 5.5% |
| May 2026 | 38% | 29% | 19.5% | 7.9% | 5.7% |
| Jun 2026 | 36.1% | 31.7% | 17.2% | 9% | 6% |
| Jul 2026 | 37.5% | 34.2% | 14.8% | 8.6% | 4.9% |
| Aug 2026 | 46.4% | 28.5% | 12.9% | 7.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 17.1K | +46.4% | +8.9 points | |
| 2, held 2nd | 28.5% | 10.5K | -1.4% | -5.7 points | |
| 3, held 3rd | 12.9% | 4.8K | +3% | -1.9 points | |
| 4, held 4th | 7.6% | 2.8K | +4.9% | -1 points | |
| 5, held 5th | 4.6% | 1.7K | +11.8% | -0.3 points |
1.
Vaseline46.4%
held 1st · 17.1K estimated branded searches · +46.4% vs prior month · +8.9 points
2.
Aveeno
28.5%
held 2nd · 10.5K estimated branded searches · -1.4% vs prior month · -5.7 points
3.
Bio-Oil12.9%
held 3rd · 4.8K estimated branded searches · +3% vs prior month · -1.9 points
4.
Palmer's7.6%
held 4th · 2.8K estimated branded searches · +4.9% vs prior month · -1 points
5.
Trilogy4.6%
held 5th · 1.7K estimated branded searches · +11.8% vs prior month · -0.3 points
Compare search popularity between Palmer's and its closest rivals
How has branded search demand for Palmer's changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Palmer's in New Zealand rose from 2.5K to 2.8K.
- Across the 11 months ending August 2026, Palmer's’ estimated Share of Search among body care brands in New Zealand decreased from 9.9% to 7.6%.
How did search popularity change for New Zealand body care brands in August 2026?
5 changes
In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%.
In August 2026, Aveeno lost estimated Share of Search among body care brands in New Zealand, from 34.2% to 28.5%.
In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.
In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.
How is Palmer's measured?
Brandwave collects information about searches that people make online using Palmer's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- palmers body lotion
- palmers body oil
- palmers cocoa butter
- palmers cocoa butter formula
- palmers cocoa butter lotion
- palmers coconut
- palmers coconut lotion
- palmers fade milk
- palmers hair food formula
- palmers lotion
- palmers moisturiser
- palmers natural bronze
- palmers shea butter
- palmers skin therapy
- palmers tanning lotion
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Is Palmer's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.