Essano vs Palmer's:Which is more popular?
In September 2026, Essano had more branded searches than Palmer's among body care brands in New Zealand. Essano had about 2,490 branded searches, while Palmer's had 2,230. Essano made up 6.8% of all body care brand searches we track, and Palmer's accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about body care brands, Essano and Palmer's each appeared in two of the five answers. Essano and Palmer's were each mentioned first in one of the two answers that named either.
Who do people search for more?
Essano, about 12% more searches than Palmer's
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Essano was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palmer's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Essano and Palmer's were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body care brands in New Zealand?”
Asked ChatGPT
“What's the best body care brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best body lotion”
Searched Google, AI Overview
“body oil nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Essano or Palmer's more popular in search?
This chart shows how often people search Google for Essano and Palmer's by name. Each line represents a brand's share of searches for all seven body care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Essano, Palmer's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Aveeno | CeraVe | Bio-Oil | Essano | Palmer's | Trilogy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 20.5% | 19.2% | 11.2% | 7.4% | 8.1% | 1.8% |
| Nov 2025 | 29.4% | 21.4% | 19.2% | 13.5% | 7.3% | 6.5% | 2.6% |
| Dec 2025 | 30.1% | 21.7% | 20.3% | 11.8% | 8% | 6.1% | 2% |
| Jan 2026 | 29.2% | 20.2% | 23.8% | 11.4% | 7.7% | 6.2% | 1.5% |
| Feb 2026 | 29.6% | 20.7% | 23.2% | 11.1% | 7.6% | 6.3% | 1.7% |
| Mar 2026 | 30.9% | 21.6% | 20.5% | 11.9% | 6.7% | 6.6% | 1.8% |
| Apr 2026 | 30.5% | 20.9% | 21% | 12.3% | 7.1% | 6.3% | 1.9% |
| May 2026 | 28.5% | 18.7% | 22.5% | 11.5% | 12.1% | 5.1% | 1.7% |
| Jun 2026 | 28.4% | 21.4% | 23% | 11.2% | 8% | 6% | 1.9% |
| Jul 2026 | 31.3% | 23.7% | 20% | 9.8% | 6.9% | 6.3% | 2.1% |
| Aug 2026 | 39.5% | 21.5% | 16.7% | 8.4% | 6.3% | 5.8% | 1.8% |
| Sep 2026 | 38.1% | 21.2% | 15.1% | 11.1% | 6.8% | 6.1% | 1.6% |
How has the Essano and Palmer's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Essano took it in November 2025.
- Across the 12 months ending September 2026, Essano’s share of searches among body care brands in New Zealand moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
- Across the 12 months ending September 2026, Palmer's’ share of searches among body care brands in New Zealand moved from 8.1% to 6.1%, and its estimated monthly branded searches moved from 2.3K to 2.2K.
How did search popularity change for New Zealand body care brands in September 2026?
1 change
In September 2026, Essano gained share of searches among body care brands in New Zealand, from 6.3% to 6.8%.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Essano’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essano
6 branded search terms
- essano
- essano cleanser
- essano eye cream
- essano night cream
- essano rosehip oil
- essano serum
Palmer's
12 branded search terms
- palmer s
- palmers body lotion
- palmers body oil
- palmers cocoa butter
- palmers coconut
- palmers coconut lotion
- palmers fade milk
- palmers lotion
- palmers moisturiser
- palmers natural bronze
- palmers shea butter
- palmers skin therapy
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