Brandwave

Bio-Oil vs Vaseline:Which is more popular?

In September 2026, Vaseline had more branded searches than Bio-Oil among body care brands in New Zealand. Vaseline had about 13,900 branded searches, while Bio-Oil had 4,060. Vaseline made up 38.1% of all body care brand searches we track, and Bio-Oil accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about body care brands, neither Bio-Oil nor Vaseline appeared in any of the five answers.

Among body care brands in New Zealand in September 2026

Who do people search for more?

Vaseline, about 3 searches for every 1 for Bio-Oil

Vaseline 13.9K searchesBio-Oil 4.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bio-Oil in 0 of 5Vaseline in 0 of 5

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Top body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bio-Oil nor Vaseline showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aveeno1st
  2. CeraVe2nd
  3. Trilogy3rd
  4. Essano4th
  5. Palmer's5th
  6. Vaseline–
  7. Bio-Oil–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body care brands

5 answers

  • Asked ChatGPT

    “Which body care brand should I buy in New Zealand?”

    1. 1Aveeno
    2. 2Essano
    3. 3CeraVe

  • Asked ChatGPT

    “What are the best body care brands in New Zealand?”

    1. 1Essano

  • Asked ChatGPT

    “What's the best body care brand in New Zealand for dry skin?”

    1. 1CeraVe
    2. 2Aveeno

  • Searched Google, AI Overview

    “best body lotion”

    1. 1Palmer's

  • Searched Google, AI Overview

    “body oil nz”

    1. 1Trilogy
    2. 2Palmer's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bio-Oil or Vaseline more popular in search?

This chart shows how often people search Google for Bio-Oil and Vaseline by name. Each line represents a brand's share of searches for all seven body care brands we track, month by month, from searches in New Zealand.

Bio-Oil and Vaseline among body care brands in New Zealand, by month

Share of searches by month for Vaseline, Bio-Oil. The figures are in the table below the chart.

View monthly share of searches table
MonthVaselineAveenoCeraVeBio-OilEssanoPalmer'sTrilogy
Oct 202531.7%20.5%19.2%11.2%7.4%8.1%1.8%
Nov 202529.4%21.4%19.2%13.5%7.3%6.5%2.6%
Dec 202530.1%21.7%20.3%11.8%8%6.1%2%
Jan 202629.2%20.2%23.8%11.4%7.7%6.2%1.5%
Feb 202629.6%20.7%23.2%11.1%7.6%6.3%1.7%
Mar 202630.9%21.6%20.5%11.9%6.7%6.6%1.8%
Apr 202630.5%20.9%21%12.3%7.1%6.3%1.9%
May 202628.5%18.7%22.5%11.5%12.1%5.1%1.7%
Jun 202628.4%21.4%23%11.2%8%6%1.9%
Jul 202631.3%23.7%20%9.8%6.9%6.3%2.1%
Aug 202639.5%21.5%16.7%8.4%6.3%5.8%1.8%
Sep 202638.1%21.2%15.1%11.1%6.8%6.1%1.6%

How has the Bio-Oil and Vaseline comparison changed over the last 12 months?

3 findings
  • Vaseline was ahead of Bio-Oil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bio-Oil’s share of searches among body care brands in New Zealand moved from 11.2% to 11.1%, and its estimated monthly branded searches moved from 3.2K to 4.1K.
  • Across the 12 months ending September 2026, Vaseline’s share of searches among body care brands in New Zealand moved from 31.7% to 38.1%, and its estimated monthly branded searches moved from 9.1K to 13.9K.

How did search popularity change for New Zealand body care brands in September 2026?

2 changes

  1. In September 2026, Bio-Oil gained share of searches among body care brands in New Zealand, from 8.4% to 11.1%.

  2. In September 2026, Vaseline lost share of searches among body care brands in New Zealand, from 39.5% to 38.1%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Bio-Oil’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bio-Oil

8 branded search terms

  • bio oil
  • bio oil gel
  • bio oil moisturiser
  • bio oil natura
  • bio oil pregnancy
  • biooil
  • biooil body lotion
  • skincare bio oil

Vaseline

14 branded search terms

  • body oil vaseline
  • gluta hya vaseline
  • oil vaseline
  • petrolatum vaseline
  • vaseline
  • vaseline body lotion
  • vaseline cocoa butter
  • vaseline for chafing
  • vaseline gluta hya
  • vaseline jelly original
  • vaseline lip therapy
  • vaseline lotions
  • vaseline moisturiser
  • vaseline rosy lips

How the Brand Demand Index is measured

Other head-to-heads among body care brands

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