Aveeno vs Essano:Which is more popular?
In September 2026, Aveeno had more branded searches than Essano among body care brands in New Zealand. Aveeno had about 7,770 branded searches, while Essano had 2,490. Aveeno made up 21.2% of all body care brand searches we track, and Essano accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about body care brands, Aveeno and Essano each appeared in two of the five answers. Aveeno was mentioned before Essano in every answer that named either.
Who do people search for more?
Aveeno, about 3 searches for every 1 for Essano
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Aveeno, named ahead of Essano in 2 of 2 answers
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno and Essano were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno was listed before Essano in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body care brands in New Zealand?”
Asked ChatGPT
“What's the best body care brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best body lotion”
Searched Google, AI Overview
“body oil nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Aveeno or Essano more popular in search?
This chart shows how often people search Google for Aveeno and Essano by name. Each line represents a brand's share of searches for all seven body care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aveeno, Essano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Aveeno | CeraVe | Bio-Oil | Essano | Palmer's | Trilogy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 20.5% | 19.2% | 11.2% | 7.4% | 8.1% | 1.8% |
| Nov 2025 | 29.4% | 21.4% | 19.2% | 13.5% | 7.3% | 6.5% | 2.6% |
| Dec 2025 | 30.1% | 21.7% | 20.3% | 11.8% | 8% | 6.1% | 2% |
| Jan 2026 | 29.2% | 20.2% | 23.8% | 11.4% | 7.7% | 6.2% | 1.5% |
| Feb 2026 | 29.6% | 20.7% | 23.2% | 11.1% | 7.6% | 6.3% | 1.7% |
| Mar 2026 | 30.9% | 21.6% | 20.5% | 11.9% | 6.7% | 6.6% | 1.8% |
| Apr 2026 | 30.5% | 20.9% | 21% | 12.3% | 7.1% | 6.3% | 1.9% |
| May 2026 | 28.5% | 18.7% | 22.5% | 11.5% | 12.1% | 5.1% | 1.7% |
| Jun 2026 | 28.4% | 21.4% | 23% | 11.2% | 8% | 6% | 1.9% |
| Jul 2026 | 31.3% | 23.7% | 20% | 9.8% | 6.9% | 6.3% | 2.1% |
| Aug 2026 | 39.5% | 21.5% | 16.7% | 8.4% | 6.3% | 5.8% | 1.8% |
| Sep 2026 | 38.1% | 21.2% | 15.1% | 11.1% | 6.8% | 6.1% | 1.6% |
How has the Aveeno and Essano comparison changed over the last 12 months?
3 findings
- Aveeno was ahead of Essano in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among body care brands in New Zealand moved from 20.5% to 21.2%, and its estimated monthly branded searches moved from 5.9K to 7.8K.
- Across the 12 months ending September 2026, Essano’s share of searches among body care brands in New Zealand moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 2.1K to 2.5K.
How did search popularity change for New Zealand body care brands in September 2026?
2 changes
In September 2026, Essano gained share of searches among body care brands in New Zealand, from 6.3% to 6.8%.
Estimated monthly branded searches for Aveeno in New Zealand rose 32.1% over 12 measured months, from 5.9K to 7.8K in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Essano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
11 branded search terms
- aveeno
- aveeno baby
- aveeno baby lotion
- aveeno body lotion
- aveeno body oil
- aveeno body wash
- aveeno cream
- aveeno dermexa
- aveeno hand cream
- aveeno lotion
- aveeno moisturiser
Essano
6 branded search terms
- essano
- essano cleanser
- essano eye cream
- essano night cream
- essano rosehip oil
- essano serum
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