Aveeno vs Vaseline:Which is more popular?
In September 2026, Vaseline had more branded searches than Aveeno among body care brands in New Zealand. Vaseline had about 13,900 branded searches, while Aveeno had 7,770. Vaseline made up 38.1% of all body care brand searches we track, and Aveeno accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about body care brands, Aveeno appeared in two of the five answers and Vaseline in none.
Who do people search for more?
Vaseline, about 79% more searches than Aveeno
Who does AI mention more?
Aveeno, mentioned in 2 of 5 answers, Vaseline in 0
Who does AI recommend more?
Aveeno, the only one of the two named
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vaseline did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essano2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trilogy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body care brands in New Zealand?”
Asked ChatGPT
“What's the best body care brand in New Zealand for dry skin?”
Searched Google, AI Overview
“best body lotion”
Searched Google, AI Overview
“body oil nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Aveeno or Vaseline more popular in search?
This chart shows how often people search Google for Aveeno and Vaseline by name. Each line represents a brand's share of searches for all seven body care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vaseline, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Aveeno | CeraVe | Bio-Oil | Essano | Palmer's | Trilogy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 20.5% | 19.2% | 11.2% | 7.4% | 8.1% | 1.8% |
| Nov 2025 | 29.4% | 21.4% | 19.2% | 13.5% | 7.3% | 6.5% | 2.6% |
| Dec 2025 | 30.1% | 21.7% | 20.3% | 11.8% | 8% | 6.1% | 2% |
| Jan 2026 | 29.2% | 20.2% | 23.8% | 11.4% | 7.7% | 6.2% | 1.5% |
| Feb 2026 | 29.6% | 20.7% | 23.2% | 11.1% | 7.6% | 6.3% | 1.7% |
| Mar 2026 | 30.9% | 21.6% | 20.5% | 11.9% | 6.7% | 6.6% | 1.8% |
| Apr 2026 | 30.5% | 20.9% | 21% | 12.3% | 7.1% | 6.3% | 1.9% |
| May 2026 | 28.5% | 18.7% | 22.5% | 11.5% | 12.1% | 5.1% | 1.7% |
| Jun 2026 | 28.4% | 21.4% | 23% | 11.2% | 8% | 6% | 1.9% |
| Jul 2026 | 31.3% | 23.7% | 20% | 9.8% | 6.9% | 6.3% | 2.1% |
| Aug 2026 | 39.5% | 21.5% | 16.7% | 8.4% | 6.3% | 5.8% | 1.8% |
| Sep 2026 | 38.1% | 21.2% | 15.1% | 11.1% | 6.8% | 6.1% | 1.6% |
How has the Aveeno and Vaseline comparison changed over the last 12 months?
3 findings
- Vaseline was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among body care brands in New Zealand moved from 20.5% to 21.2%, and its estimated monthly branded searches moved from 5.9K to 7.8K.
- Across the 12 months ending September 2026, Vaseline’s share of searches among body care brands in New Zealand moved from 31.7% to 38.1%, and its estimated monthly branded searches moved from 9.1K to 13.9K.
How did search popularity change for New Zealand body care brands in September 2026?
2 changes
In September 2026, Vaseline lost share of searches among body care brands in New Zealand, from 39.5% to 38.1%.
Estimated monthly branded searches for Aveeno in New Zealand rose 32.1% over 12 measured months, from 5.9K to 7.8K in September 2026.
How are branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
11 branded search terms
- aveeno
- aveeno baby
- aveeno baby lotion
- aveeno body lotion
- aveeno body oil
- aveeno body wash
- aveeno cream
- aveeno dermexa
- aveeno hand cream
- aveeno lotion
- aveeno moisturiser
Vaseline
14 branded search terms
- body oil vaseline
- gluta hya vaseline
- oil vaseline
- petrolatum vaseline
- vaseline
- vaseline body lotion
- vaseline cocoa butter
- vaseline for chafing
- vaseline gluta hya
- vaseline jelly original
- vaseline lip therapy
- vaseline lotions
- vaseline moisturiser
- vaseline rosy lips
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