How popular isVaseline in search?

In August 2026, there were an estimated 17.1K branded searches for Vaseline in New Zealand which is up 71.6% over the last 11 months. Vaseline holds 46.4% estimated Share of Search among New Zealand body care brands and is ranked 1st of 5 competitors for search popularity.

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Which body care brands compete with Vaseline?

Vaseline against body care brands in New Zealand, by month

Month	Vaseline	Aveeno	Bio-Oil	Palmer's	Trilogy
Oct 2025	39.9%	26.8%	17.5%	9.9%	5.9%
Nov 2025	36.4%	26.8%	20.4%	7.9%	8.6%
Dec 2025	38.2%	28.2%	18.8%	7.9%	6.9%
Jan 2026	38.7%	28.3%	19.6%	7.9%	5.6%
Feb 2026	40%	28.3%	18.7%	8.2%	4.8%
Mar 2026	39.2%	28.3%	18.9%	8.1%	5.4%
Apr 2026	38.3%	28.6%	19.9%	7.7%	5.5%
May 2026	38%	29%	19.5%	7.9%	5.7%
Jun 2026	36.1%	31.7%	17.2%	9%	6%
Jul 2026	37.5%	34.2%	14.8%	8.6%	4.9%
Aug 2026	46.4%	28.5%	12.9%	7.6%	4.6%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Vaseline Unilever	46.4%	17.1K	+46.4%	+8.9 points
2, held 2nd	Aveeno	28.5%	10.5K	-1.4%	-5.7 points
3, held 3rd	Bio-Oil	12.9%	4.8K	+3%	-1.9 points
4, held 4th	Palmer's	7.6%	2.8K	+4.9%	-1 points
5, held 5th	Trilogy	4.6%	1.7K	+11.8%	-0.3 points

1.Vaseline
46.4%
held 1st · 17.1K estimated branded searches · +46.4% vs prior month · +8.9 points
2.Aveeno
28.5%
held 2nd · 10.5K estimated branded searches · -1.4% vs prior month · -5.7 points
3.Bio-Oil
12.9%
held 3rd · 4.8K estimated branded searches · +3% vs prior month · -1.9 points
4.Palmer's
7.6%
held 4th · 2.8K estimated branded searches · +4.9% vs prior month · -1 points
5.Trilogy
4.6%
held 5th · 1.7K estimated branded searches · +11.8% vs prior month · -0.3 points

Compare search popularity between Vaseline and its closest rivals

How has branded search demand for Vaseline changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Vaseline in New Zealand rose from 10K to 17.1K.
Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand increased from 39.9% to 46.4%.
Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body care brands in New Zealand peaked at 46.4% in August 2026 and was lowest at 36.1% in June 2026.

How did search popularity change for New Zealand body care brands in August 2026?

5 changes

In August 2026, Vaseline gained estimated Share of Search among body care brands in New Zealand, from 37.5% to 46.4%.
In August 2026, Aveeno lost estimated Share of Search among body care brands in New Zealand, from 34.2% to 28.5%.
In August 2026, Bio-Oil lost estimated Share of Search among body care brands in New Zealand, from 14.8% to 12.9%.
In August 2026, Palmer's lost estimated Share of Search among body care brands in New Zealand, from 8.6% to 7.6%.
Estimated monthly branded searches for Trilogy in New Zealand rose 15.6% over 11 measured months, from 1.5K to 1.7K in August 2026.

How is Vaseline measured?

Brandwave collects information about searches that people make online using Vaseline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms