How popular isMagnum in search?

In August 2026, there were an estimated 3.1K branded searches for Magnum in New Zealand which is up 58.2% over the last 11 months. Magnum holds 3.5% estimated Share of Search among New Zealand ice cream brands and is ranked 6th of 9 competitors for search popularity.

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Which ice cream brands compete with Magnum?

Magnum against ice cream brands in New Zealand, by month

Month	Duck Island	Ben & Jerry's	Lewis Road Creamery	Tip Top	Kāpiti	Magnum	Much Moore	Deep South	Killinchy Gold
Oct 2025	71.4%	6.4%	5.9%	6.6%	3.6%	1.7%	3.2%	0.82%	0.33%
Nov 2025	70.1%	6.3%	5.3%	7.6%	4.4%	1.8%	3.3%	0.94%	0.31%
Dec 2025	68.8%	8.1%	5.5%	7.8%	3.8%	1.8%	2.7%	1.2%	0.38%
Jan 2026	68.2%	7.6%	5.7%	8.1%	3.8%	2.1%	2.8%	1.2%	0.39%
Feb 2026	69.2%	7.1%	5.6%	6.9%	3.7%	2.2%	4%	0.95%	0.32%
Mar 2026	64.3%	9.1%	7.2%	7.6%	4.2%	2.1%	3.8%	1.1%	0.4%
Apr 2026	63.6%	10.8%	7.5%	7.3%	4.1%	2.4%	2.9%	0.92%	0.52%
May 2026	57.9%	17.6%	8.4%	6.3%	3.5%	2.2%	2.7%	0.96%	0.46%
Jun 2026	55.4%	9.2%	9.7%	9.1%	5%	3.3%	6.5%	1.1%	0.52%
Jul 2026	63.6%	8.8%	7.7%	7.3%	4.7%	2.9%	3.6%	0.88%	0.56%
Aug 2026	60.7%	8.8%	8.8%	8.2%	5.3%	3.5%	3.3%	0.84%	0.55%
Sep 2026	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Duck Island	60.7%	53.7K	-0.07%	-2.9 points
2, held 2nd	Ben & Jerry's Unilever	8.8%	7.8K	+5.4%	+0.1 points
3, held 3rd	Lewis Road Creamery	8.8%	7.8K	+20.1%	+1.1 points
4, held 4th	Tip Top	8.2%	7.3K	+17.1%	+0.9 points
5, held 5th	Kāpiti	5.3%	4.7K	+18.3%	+0.6 points
6, moved from 7th to 6th	Magnum Unilever	3.5%	3.1K	+24.8%	+0.6 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Much Moore	3.3%	2.9K	-3%	-0.3 pointsmoved from 6th to 7th
8, held 8th	Deep South	0.84%	740	0%	0 points
9, held 9th	Killinchy Gold	0.55%	490	+4.3%	0 points

1.Duck Island
60.7%
held 1st · 53.7K estimated branded searches · -0.07% vs prior month · -2.9 points
2.Ben & Jerry's
8.8%
held 2nd · 7.8K estimated branded searches · +5.4% vs prior month · +0.1 points
3.Lewis Road Creamery
8.8%
held 3rd · 7.8K estimated branded searches · +20.1% vs prior month · +1.1 points
4.Tip Top
8.2%
held 4th · 7.3K estimated branded searches · +17.1% vs prior month · +0.9 points
5.Kāpiti
5.3%
held 5th · 4.7K estimated branded searches · +18.3% vs prior month · +0.6 points
6.Magnum
3.5%
moved from 7th to 6th · 3.1K estimated branded searches · +24.8% vs prior month · +0.6 points
7.Much Moore
3.3%
moved from 6th to 7th · 2.9K estimated branded searches · -3% vs prior month · -0.3 points
8.Deep South
0.84%
held 8th · 740 estimated branded searches · 0% vs prior month · 0 points
9.Killinchy Gold
0.55%
held 9th · 490 estimated branded searches · +4.3% vs prior month · 0 points

Compare search popularity between Magnum and its closest rivals

How has branded search demand for Magnum changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Magnum in New Zealand rose from 1.9K to 3.1K.
Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands in New Zealand increased from 1.7% to 3.5%.
Across the 11 months ending August 2026, Magnum rose from 7th to 6th among ice cream brands in New Zealand.

How did search popularity change for New Zealand ice cream brands in August 2026?

6 changes

In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.
In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.
In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.
In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.
Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.

How is Magnum measured?

Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms