Brandwave

How popular isDeep South?

In September 2026, people searched for Deep South by name about 260 times in New Zealand, about the same as the previous year. These searches made up 0.62% of all New Zealand ice cream brand searches, placing Deep South 12th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Deep South did not appear in any of the answers.

Search and AI answers in September 2026

Deep South is the 12th most searched of 13 competitors and not listed in any AI answer.

  1. Patagonia ChocolatesShare of searches 28.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. Duck IslandShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Lewis Road CreameryShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Ben & Jerry'sShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Deep SouthShare of searches 0.62%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deep South did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. +3 more
  9. Ben & Jerry's–
  10. Magnum–
  11. Deep South–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deep South0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ice cream brands compete with Deep South?

Deep South against ice cream brands in New Zealand, by month

Share of searches by month for Patagonia Chocolates, Duck Island, Lewis Road Creamery, Ben & Jerry's, Kāpiti, Magnum, Much Moore, Island Gelato, Tip Top, Deep South. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

  1. 1.Patagonia Chocolates

    28.7%

    Moved from 2nd to 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Duck Island

    23.5%

    Moved from 1st to 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Lewis Road Creamery

    10.2%

    Held 3rd. 4.3K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Ben & Jerry's

    9.1%

    Moved from 5th to 4th. 3.8K estimated branded searches, -0.52% vs prior month. Share +0.8 points.

  5. 5.Kāpiti

    8.6%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Magnum

    5.7%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Much Moore

    5.7%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Island Gelato

    3.1%

    Moved from 9th to 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Tip Top

    3.1%

    Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  10. 10.Kohu Road

    0.76%

    Held 10th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.New Zealand Natural

    0.67%

    Held 11th. 280 estimated branded searches, -12.5% vs prior month. Share 0 points.

  12. 12.Deep South

    0.62%

    Held 12th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Killinchy Gold

    0.33%

    Held 13th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Deep South and its closest rivals

Every comparison with Deep South

12 comparisons

How has branded search demand for Deep South changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deep South in New Zealand held steady at 260.
  • Across the 12 months ending September 2026, Deep South’s share of searches among ice cream brands in New Zealand held steady, from 0.48% to 0.62%.

How did search popularity change for New Zealand ice cream brands in September 2026?

6 changes

  1. In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches.

  2. In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches.

  3. In September 2026, Magnum gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.

  4. In September 2026, Much Moore gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.

  5. In September 2026, Duck Island lost share of searches among ice cream brands in New Zealand, from 26.1% to 23.5%.

  6. In September 2026, Lewis Road Creamery lost share of searches among ice cream brands in New Zealand, from 11.3% to 10.2%.

How are Deep South’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Deep South’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deep south

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How the Brand Demand Index is measured

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