Brandwave

How popular isLewis Road Creamery?

In September 2026, people searched for Lewis Road Creamery by name about 7,470 times in New Zealand, a 6.4% increase from the previous year. These searches made up 10.2% of all New Zealand ice cream brand searches, placing Lewis Road Creamery third out of 13 brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Lewis Road Creamery appeared in three of the five answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Lewis Road Creamery is the third most searched of 13 competitors and the third most recommended in AI answers.

  1. Patagonia ChocolatesShare of searches 28.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. Duck IslandShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Lewis Road CreameryShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Ben & Jerry'sShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KāpitiShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+8 more

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lewis Road Creamery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lewis Road Creamery is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. Killinchy Gold10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Killinchy Gold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ice cream brands compete with Lewis Road Creamery?

Lewis Road Creamery against ice cream brands in New Zealand, by month

Share of searches by month for Patagonia Chocolates, Duck Island, Lewis Road Creamery, Ben & Jerry's, Kāpiti, Magnum, Much Moore, Island Gelato, Tip Top. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%
  1. Moved from 2nd to 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. Moved from 1st to 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. Held 3rd. 4.3K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. Moved from 5th to 4th. 3.8K estimated branded searches, -0.52% vs prior month. Share +0.8 points.

  5. 5.Kāpiti

    8.6%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Magnum

    5.7%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. Moved from 9th to 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Tip Top

    3.1%

    Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  10. 10.Kohu Road

    0.76%

    Held 10th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. Held 11th. 280 estimated branded searches, -12.5% vs prior month. Share 0 points.

  12. 12.Deep South

    0.62%

    Held 12th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. Held 13th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Lewis Road Creamery and its closest rivals

Every comparison with Lewis Road Creamery

29 comparisons

How has branded search demand for Lewis Road Creamery changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lewis Road Creamery in New Zealand rose from 7K to 7.5K.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among ice cream brands in New Zealand increased from 8.3% to 10.2%.
  • Across the 12 months ending September 2026, Lewis Road Creamery’s share of searches among ice cream brands in New Zealand peaked at 11.5% in June 2026 and was lowest at 6.7% in December 2025.

How did search popularity change for New Zealand ice cream brands in September 2026?

6 changes
  1. In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches.

  2. In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches.

  3. In September 2026, Magnum gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.

  4. In September 2026, Much Moore gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.

  5. In September 2026, Duck Island lost share of searches among ice cream brands in New Zealand, from 26.1% to 23.5%.

  6. In September 2026, Lewis Road Creamery lost share of searches among ice cream brands in New Zealand, from 11.3% to 10.2%.

How are Lewis Road Creamery’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Lewis Road Creamery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lewis road
  • lewis road butter
  • lewis road chocolate
  • lewis road chocolate milk
  • lewis road cream
  • lewis road creamery
  • lewis road creamery milk
  • lewis road double cream
  • lewis road flavoured milk
  • lewis road ice cream
  • lewis road iced coffee
  • lewis road milk
  • lewis road organic milk
  • lewis road strawberry milk
  • lewisroadcreamery

Do you work for Lewis Road Creamery? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lewis Road Creamery compete?

Lewis Road Creamery is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ice cream brands3rd of 1310.2%Shown above
Milk brands3rd of 814.4%Show ranking
Butter brands1st of 840.5%Show ranking
Flavoured milk brands1st of 763%Show ranking
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Is Lewis Road Creamery your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.