Ben & Jerry's vs Lewis Road Creamery:Which is more popular by branded search in New Zealand?
In August 2026, Ben & Jerry's and Lewis Road Creamery were level on Share of Search among ice cream brands in New Zealand, with an estimated 7.8K branded searches each, at 8.8% estimated Share of Search each.
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Which is more popular in search, Ben & Jerry's or Lewis Road Creamery?
Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ben & Jerry's, Lewis Road Creamery. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Ben & Jerry's and Lewis Road Creamery comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Lewis Road Creamery took it in June 2026, Ben & Jerry's took it in July 2026.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand moved from 6.4% to 8.8%, and its estimated monthly branded searches moved from 7.1K to 7.8K.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among ice cream brands in New Zealand moved from 5.9% to 8.8%, and its estimated monthly branded searches moved from 6.6K to 7.8K.
How did search popularity change for New Zealand ice cream brands in August 2026?
1 change
In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Ben & Jerry's’ and Lewis Road Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben & Jerry's
24 branded search terms
- ben & jerry's ice cream
- ben & jerrys
- ben & jerrys half baked
- ben & jerrys ice cream
- ben & jerrys ice cream cake
- ben & jerrys ice cream near me
- ben & jerrys near me
- ben & jerrys nz
- ben & jerrys phish food
- ben & jerrys pint
- ben and jerrys cake
- ben and jerrys chunky monkey ice cream
- ben and jerrys countdown
- ben and jerrys half baked
- ben and jerrys ice cream cake
- ben and jerrys near me
- ben and jerrys nz
- ben and jerrys pint
- ben and jerrys strawberry cheesecake
- ben and jerrys woolies
- ben jerrys
- ben jerrys ice cream
- benjerrys
- strawberry cheesecake ice cream ben and jerrys
Lewis Road Creamery
22 branded search terms
- lewis road
- lewis road a2 milk
- lewis road butter
- lewis road chocolate
- lewis road chocolate milk
- lewis road cream
- lewis road creamery
- lewis road creamery double cream
- lewis road creamery flavoured milk
- lewis road creamery iced coffee
- lewis road creamery near me
- lewis road creamery nz
- lewis road creamery strawberry milk
- lewis road double cream
- lewis road flavoured milk
- lewis road ice cream
- lewis road iced coffee
- lewis road milk
- lewis road nz
- lewis road organic milk
- lewis road strawberry milk
- lewisroadcreamery
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