Brandwave

Ice cream brands in New Zealand:Which brands are most popular in search?

In August 2026, Duck Island was the most searched among ice cream brands in New Zealand, with an estimated 53.7K branded searches and 60.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Duck Island60.7%
  2. Ben & Jerry's8.8%
  3. Lewis Road Creamery8.8%
  4. Tip Top8.2%
  5. Kāpiti5.3%
  6. Magnum3.5%
  7. Much Moore3.3%
  8. Deep South0.84%
  9. Killinchy Gold0.55%

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Share of SearchLeaderboard

Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ice cream brands in New Zealand, by month

Share of Search by month for Duck Island, Ben & Jerry's, Lewis Road Creamery, Tip Top, Kāpiti, Magnum, Much Moore. The figures are in the table below the chart.

View monthly share of search table
MonthDuck IslandBen & Jerry'sLewis Road CreameryTip TopKāpitiMagnumMuch MooreDeep SouthKillinchy Gold
Oct 202571.4%6.4%5.9%6.6%3.6%1.7%3.2%0.82%0.33%
Nov 202570.1%6.3%5.3%7.6%4.4%1.8%3.3%0.94%0.31%
Dec 202568.8%8.1%5.5%7.8%3.8%1.8%2.7%1.2%0.38%
Jan 202668.2%7.6%5.7%8.1%3.8%2.1%2.8%1.2%0.39%
Feb 202669.2%7.1%5.6%6.9%3.7%2.2%4%0.95%0.32%
Mar 202664.3%9.1%7.2%7.6%4.2%2.1%3.8%1.1%0.4%
Apr 202663.6%10.8%7.5%7.3%4.1%2.4%2.9%0.92%0.52%
May 202657.9%17.6%8.4%6.3%3.5%2.2%2.7%0.96%0.46%
Jun 202655.4%9.2%9.7%9.1%5%3.3%6.5%1.1%0.52%
Jul 202663.6%8.8%7.7%7.3%4.7%2.9%3.6%0.88%0.56%
Aug 202660.7%8.8%8.8%8.2%5.3%3.5%3.3%0.84%0.55%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Duck Island

    60.7%

    held 1st · 53.7K estimated branded searches · -0.07% vs prior month · -2.9 points

  2. 2.Ben & Jerry's

    8.8%

    held 2nd · 7.8K estimated branded searches · +5.4% vs prior month · +0.1 points

  3. 3.Lewis Road Creamery

    8.8%

    held 3rd · 7.8K estimated branded searches · +20.1% vs prior month · +1.1 points

  4. 4.Tip Top

    8.2%

    held 4th · 7.3K estimated branded searches · +17.1% vs prior month · +0.9 points

  5. 5.Kāpiti

    5.3%

    held 5th · 4.7K estimated branded searches · +18.3% vs prior month · +0.6 points

  6. 6.Magnum

    3.5%

    moved from 7th to 6th · 3.1K estimated branded searches · +24.8% vs prior month · +0.6 points

  7. 7.Much Moore

    3.3%

    moved from 6th to 7th · 2.9K estimated branded searches · -3% vs prior month · -0.3 points

  8. 8.Deep South

    0.84%

    held 8th · 740 estimated branded searches · 0% vs prior month · 0 points

  9. 9.Killinchy Gold

    0.55%

    held 9th · 490 estimated branded searches · +4.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among ice cream brands in New Zealand?

In August 2026, Duck Island was the most searched among ice cream brands in New Zealand, with an estimated 53.7K branded searches and 60.7% estimated Share of Search within this set. Ben & Jerry's is in 2nd place, 51.8 percentage points behind at 8.8% Share of Search.

New Zealand ice cream brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Duck Island71.4% → 60.7%71.4%Oct 202555.4%Jun 20261st
Ben & Jerry's6.4% → 8.8%17.6%May 20266.3%Nov 20253rd → 2nd
Lewis Road Creamery5.9% → 8.8%9.7%Jun 20265.3%Nov 20254th → 3rd
Tip Top6.6% → 8.2%9.1%Jun 20266.3%May 20262nd → 4th
Kāpiti3.6% → 5.3%5.3%Aug 20263.5%May 20265th
Magnum1.7% → 3.5%3.5%Aug 20261.7%Oct 20257th → 6th
Much Moore3.2% → 3.3%6.5%Jun 20262.7%May 20266th → 7th
Deep South0.82% → 0.84%1.2%Jan 20260.82%Oct 20258th
Killinchy Gold0.33% → 0.55%0.56%Jul 20260.31%Nov 20259th

Each finding as a sentence

  • Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand decreased from 71.4% to 60.7%.
  • Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand increased from 6.4% to 8.8%.
  • Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among ice cream brands in New Zealand increased from 5.9% to 8.8%.
  • Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand increased from 6.6% to 8.2%.
  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand increased from 3.6% to 5.3%.
  • Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands in New Zealand increased from 1.7% to 3.5%.
  • Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand peaked at 71.4% in October 2025 and was lowest at 55.4% in June 2026.
  • Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand peaked at 17.6% in May 2026 and was lowest at 6.3% in November 2025.
  • Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among ice cream brands in New Zealand peaked at 9.7% in June 2026 and was lowest at 5.3% in November 2025.
  • Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand peaked at 9.1% in June 2026 and was lowest at 6.3% in May 2026.
  • Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand peaked at 5.3% in August 2026 and was lowest at 3.5% in May 2026.
  • Across the 11 months ending August 2026, Much Moore’s estimated Share of Search among ice cream brands in New Zealand peaked at 6.5% in June 2026 and was lowest at 2.7% in May 2026.
  • Across the 11 months ending August 2026, Ben & Jerry's rose from 3rd to 2nd among ice cream brands in New Zealand.
  • Across the 11 months ending August 2026, Lewis Road Creamery rose from 4th to 3rd among ice cream brands in New Zealand.
  • Across the 11 months ending August 2026, Tip Top fell from 2nd to 4th among ice cream brands in New Zealand.
  • Across the 11 months ending August 2026, Magnum rose from 7th to 6th among ice cream brands in New Zealand.
  • Across the 11 months ending August 2026, Much Moore fell from 6th to 7th among ice cream brands in New Zealand.
  • Across the 11 months ending August 2026, Deep South and Killinchy Gold held steady: their estimated Share of Search among ice cream brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand ice cream brands in August 2026?

  1. In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.

  2. In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.

  3. In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.

  4. In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.

  5. In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.

  6. Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.

  7. Estimated monthly branded searches for Deep South in New Zealand fell 18.7% over 11 measured months, from 910 to 740 in August 2026.

  8. Estimated monthly branded searches for Much Moore in New Zealand fell 18.6% over 11 measured months, from 3.6K to 2.9K in August 2026.

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