Duck Island vs Lewis Road Creamery:Which is more popular by branded search in New Zealand?
In August 2026, Duck Island had more branded searches than Lewis Road Creamery among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Lewis Road Creamery’s 7.8K, and held a 60.7% Share of Search versus Lewis Road Creamery’s 8.8%.
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Which is more popular in search, Duck Island or Lewis Road Creamery?
Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duck Island, Lewis Road Creamery. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Duck Island and Lewis Road Creamery comparison changed over the last 12 months?
3 findings
- Duck Island was ahead of Lewis Road Creamery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand moved from 71.4% to 60.7%, and its estimated monthly branded searches moved from 79.6K to 53.7K.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among ice cream brands in New Zealand moved from 5.9% to 8.8%, and its estimated monthly branded searches moved from 6.6K to 7.8K.
How did search popularity change for New Zealand ice cream brands in August 2026?
2 changes
In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.
In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Duck Island’s and Lewis Road Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duck Island
4 branded search terms
- duck island
- duck island ice cream
- duck island near me
- duck island nz
Lewis Road Creamery
22 branded search terms
- lewis road
- lewis road a2 milk
- lewis road butter
- lewis road chocolate
- lewis road chocolate milk
- lewis road cream
- lewis road creamery
- lewis road creamery double cream
- lewis road creamery flavoured milk
- lewis road creamery iced coffee
- lewis road creamery near me
- lewis road creamery nz
- lewis road creamery strawberry milk
- lewis road double cream
- lewis road flavoured milk
- lewis road ice cream
- lewis road iced coffee
- lewis road milk
- lewis road nz
- lewis road organic milk
- lewis road strawberry milk
- lewisroadcreamery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.