Brandwave

How popular isMagnum?

In September 2026, people searched for Magnum by name about 2,400 times in New Zealand, a 50% increase from the previous year. These searches made up 5.7% of all New Zealand ice cream brand searches, placing Magnum sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Magnum did not appear in any of the answers.

Search and AI answers in September 2026

Magnum is the sixth most searched of 13 competitors and not listed in any AI answer.

  1. Patagonia ChocolatesShare of searches 28.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. Duck IslandShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Lewis Road CreameryShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Ben & Jerry'sShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MagnumShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magnum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. +3 more
  9. Ben & Jerry's–
  10. Magnum–
  11. Deep South–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magnum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ice cream brands compete with Magnum?

Magnum against ice cream brands in New Zealand, by month

Share of searches by month for Patagonia Chocolates, Duck Island, Lewis Road Creamery, Ben & Jerry's, Kāpiti, Magnum, Much Moore, Island Gelato, Tip Top. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

  1. 1.Patagonia Chocolates

    28.7%

    Moved from 2nd to 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Duck Island

    23.5%

    Moved from 1st to 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Lewis Road Creamery

    10.2%

    Held 3rd. 4.3K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Ben & Jerry's

    9.1%

    Moved from 5th to 4th. 3.8K estimated branded searches, -0.52% vs prior month. Share +0.8 points.

  5. 5.Kāpiti

    8.6%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Magnum

    5.7%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Much Moore

    5.7%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Island Gelato

    3.1%

    Moved from 9th to 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Tip Top

    3.1%

    Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  10. 10.Kohu Road

    0.76%

    Held 10th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.New Zealand Natural

    0.67%

    Held 11th. 280 estimated branded searches, -12.5% vs prior month. Share 0 points.

  12. 12.Deep South

    0.62%

    Held 12th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Killinchy Gold

    0.33%

    Held 13th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Magnum and its closest rivals

Every comparison with Magnum

12 comparisons

How has branded search demand for Magnum changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Magnum in New Zealand rose from 1.6K to 2.4K.
  • Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in New Zealand increased from 2.9% to 5.7%.
  • Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 2.7% in December 2025.
  • Across the 12 months ending September 2026, Magnum rose from 9th to 6th among ice cream brands in New Zealand.

How did search popularity change for New Zealand ice cream brands in September 2026?

6 changes

  1. In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches.

  2. In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches.

  3. In September 2026, Magnum gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.

  4. In September 2026, Much Moore gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.

  5. In September 2026, Duck Island lost share of searches among ice cream brands in New Zealand, from 26.1% to 23.5%.

  6. In September 2026, Lewis Road Creamery lost share of searches among ice cream brands in New Zealand, from 11.3% to 10.2%.

How are Magnum’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • magnum icecream

How the Brand Demand Index is measured

Who owns Magnum?

Magnum is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Impulse, Lipton, Lux, Lynx, Omo, Persil, Rexona, Sunlight, Surf, TRESemmé, Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.

Do you work for Magnum? To request corrections or removal please contact us via our support page and we will be happy to assist.

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