Deep South vs Magnum:Which is more popular by branded search in New Zealand?
In August 2026, Magnum had more branded searches than Deep South among ice cream brands in New Zealand. Magnum was estimated to have 3.1K branded searches compared to Deep South’s 740, and held a 3.5% Share of Search versus Deep South’s 0.84%.
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Which is more popular in search, Deep South or Magnum?
Compare the ice cream brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Magnum, Deep South. The figures are in the table below the chart.
View monthly share of search table
| Month | Duck Island | Ben & Jerry's | Lewis Road Creamery | Tip Top | Kāpiti | Magnum | Much Moore | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 6.4% | 5.9% | 6.6% | 3.6% | 1.7% | 3.2% | 0.82% | 0.33% |
| Nov 2025 | 70.1% | 6.3% | 5.3% | 7.6% | 4.4% | 1.8% | 3.3% | 0.94% | 0.31% |
| Dec 2025 | 68.8% | 8.1% | 5.5% | 7.8% | 3.8% | 1.8% | 2.7% | 1.2% | 0.38% |
| Jan 2026 | 68.2% | 7.6% | 5.7% | 8.1% | 3.8% | 2.1% | 2.8% | 1.2% | 0.39% |
| Feb 2026 | 69.2% | 7.1% | 5.6% | 6.9% | 3.7% | 2.2% | 4% | 0.95% | 0.32% |
| Mar 2026 | 64.3% | 9.1% | 7.2% | 7.6% | 4.2% | 2.1% | 3.8% | 1.1% | 0.4% |
| Apr 2026 | 63.6% | 10.8% | 7.5% | 7.3% | 4.1% | 2.4% | 2.9% | 0.92% | 0.52% |
| May 2026 | 57.9% | 17.6% | 8.4% | 6.3% | 3.5% | 2.2% | 2.7% | 0.96% | 0.46% |
| Jun 2026 | 55.4% | 9.2% | 9.7% | 9.1% | 5% | 3.3% | 6.5% | 1.1% | 0.52% |
| Jul 2026 | 63.6% | 8.8% | 7.7% | 7.3% | 4.7% | 2.9% | 3.6% | 0.88% | 0.56% |
| Aug 2026 | 60.7% | 8.8% | 8.8% | 8.2% | 5.3% | 3.5% | 3.3% | 0.84% | 0.55% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Deep South and Magnum comparison changed over the last 12 months?
3 findings
- Magnum was ahead of Deep South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deep South’s estimated Share of Search among ice cream brands in New Zealand moved from 0.82% to 0.84%, and its estimated monthly branded searches moved from 910 to 740.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands in New Zealand moved from 1.7% to 3.5%, and its estimated monthly branded searches moved from 1.9K to 3.1K.
How did search popularity change for New Zealand ice cream brands in August 2026?
2 changes
In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
Estimated monthly branded searches for Deep South in New Zealand fell 18.7% over 11 measured months, from 910 to 740 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deep South’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deep South
2 branded search terms
- deep south ice cream
- deep south nz
Magnum
9 branded search terms
- magnum almond ice cream
- magnum classic ice cream
- magnum ice cream bars
- magnum ice cream company
- magnum ice cream price
- magnum ice cream tub
- magnum icecream
- magnum nz
- vegan magnum ice cream
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