How popular isBen & Jerry's?
In September 2026, people searched for Ben & Jerry's by name about 3,810 times in New Zealand, about the same as the previous year. These searches made up 9.1% of all New Zealand ice cream brand searches, placing Ben & Jerry's fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Ben & Jerry's did not appear in any of the answers.
Ben & Jerry's is the fourth most searched of 13 competitors and not listed in any AI answer.
Patagonia ChocolatesShare of searches 28.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
Duck IslandShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Lewis Road CreameryShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Ben & Jerry'sShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KāpitiShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ben & Jerry's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice cream brands
5 answers
Asked ChatGPT
“Which ice cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ice cream brands in New Zealand?”
Asked ChatGPT
“What's the best ice cream brand in New Zealand for dessert at home?”
Searched Google, AI Overview
“ice cream brands nz”
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ice cream brands compete with Ben & Jerry's?
Share of searches by month for Patagonia Chocolates, Duck Island, Lewis Road Creamery, Ben & Jerry's, Kāpiti, Magnum, Much Moore, Island Gelato, Tip Top. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia Chocolates | Duck Island | Lewis Road Creamery | Ben & Jerry's | Kāpiti | Magnum | Much Moore | Island Gelato | Tip Top | Kohu Road | New Zealand Natural | Deep South | Killinchy Gold |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 33.1% | 8.3% | 6.9% | 6.6% | 2.9% | 5.3% | 3.5% | 4.4% | 0.58% | 0.57% | 0.48% | 0.48% |
| Nov 2025 | 33% | 27% | 7% | 6.8% | 8% | 2.9% | 5.3% | 4.4% | 3.5% | 0.58% | 0.62% | 0.58% | 0.31% |
| Dec 2025 | 37% | 24.7% | 6.7% | 9.3% | 6% | 2.7% | 4% | 4.8% | 2.7% | 0.53% | 0.57% | 0.65% | 0.35% |
| Jan 2026 | 34.5% | 23.1% | 7.6% | 8.9% | 6.9% | 3.6% | 4.6% | 5.5% | 3% | 0.61% | 0.72% | 0.61% | 0.4% |
| Feb 2026 | 38.7% | 21.1% | 7% | 8% | 6.3% | 3.3% | 6.3% | 4.2% | 3.3% | 0.56% | 0.45% | 0.45% | 0.3% |
| Mar 2026 | 36.3% | 19.8% | 9% | 9.3% | 7.2% | 3.2% | 5.8% | 3.8% | 3.2% | 0.78% | 0.52% | 0.64% | 0.34% |
| Apr 2026 | 37.8% | 20.7% | 8.2% | 11.8% | 6.1% | 3.3% | 4% | 3.3% | 2.7% | 0.67% | 0.52% | 0.54% | 0.44% |
| May 2026 | 23.1% | 23.1% | 10.2% | 23.7% | 5.5% | 3.1% | 3.6% | 3.1% | 2.5% | 0.5% | 0.57% | 0.61% | 0.32% |
| Jun 2026 | 23.3% | 23.3% | 11.5% | 9% | 8.3% | 4.6% | 10.3% | 2.9% | 3.7% | 0.75% | 0.86% | 0.92% | 0.49% |
| Jul 2026 | 23.9% | 29.2% | 9.5% | 9.3% | 8.7% | 4.6% | 5.8% | 3.9% | 2.4% | 0.77% | 0.89% | 0.63% | 0.51% |
| Aug 2026 | 26.1% | 26.1% | 11.3% | 8.2% | 9.5% | 5.2% | 5.2% | 2.8% | 3.4% | 0.69% | 0.69% | 0.56% | 0.37% |
| Sep 2026 | 28.7% | 23.5% | 10.2% | 9.1% | 8.6% | 5.7% | 5.7% | 3.1% | 3.1% | 0.76% | 0.67% | 0.62% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.7% | 12.1K | 0% | +2.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.5% | 9.9K | -18.2% | -2.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.2% | 4.3K | -18.2% | -1.1 points | |
| 4, moved from 5th to 4th | 9.1% | 3.8K | -0.52% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.6% | 3.6K | -18.2% | -0.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.7% | 2.4K | 0% | +0.5 points | |
| 7, held 7th | 5.7% | 2.4K | 0% | +0.5 points | |
| 8, moved from 9th to 8th | 3.1% | 1.3K | 0% | +0.3 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.1% | 1.3K | -18.8% | -0.4 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.76% | 320 | 0% | +0.1 points | |
| 11, held 11th | 0.67% | 280 | -12.5% | 0 points | |
| 12, held 12th | 0.62% | 260 | 0% | +0.1 points | |
| 13, held 13th | 0.33% | 140 | -17.6% | 0 points |
28.7%
Moved from 2nd to 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.7 points.
23.5%
Moved from 1st to 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
10.2%
Held 3rd. 4.3K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
9.1%
Moved from 5th to 4th. 3.8K estimated branded searches, -0.52% vs prior month. Share +0.8 points.
5.
Kāpiti8.6%
Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
6.
Magnum5.7%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.7%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.1%
Moved from 9th to 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
Tip Top3.1%
Moved from 8th to 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.
10.
Kohu Road0.76%
Held 10th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.67%
Held 11th. 280 estimated branded searches, -12.5% vs prior month. Share 0 points.
12.
Deep South0.62%
Held 12th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.33%
Held 13th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Compare popularity between Ben & Jerry's and its closest rivals
Every comparison with Ben & Jerry's
12 comparisons
- Ben & Jerry's vs Duck Island
- Ben & Jerry's vs Lewis Road Creamery
- Ben & Jerry's vs Patagonia Chocolates
- Ben & Jerry's vs Kāpiti
- Ben & Jerry's vs Magnum
- Ben & Jerry's vs Much Moore
- Ben & Jerry's vs Island Gelato
- Ben & Jerry's vs Tip Top
- Ben & Jerry's vs Kohu Road
- Ben & Jerry's vs New Zealand Natural
- Ben & Jerry's vs Deep South
- Ben & Jerry's vs Killinchy Gold
How has branded search demand for Ben & Jerry's changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ben & Jerry's in New Zealand held steady at 3.8K.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in New Zealand increased from 6.9% to 9.1%.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in New Zealand peaked at 23.7% in May 2026 and was lowest at 6.8% in November 2025.
How did search popularity change for New Zealand ice cream brands in September 2026?
6 changes
In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches.
In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches.
In September 2026, Magnum gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.
In September 2026, Much Moore gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.
In September 2026, Duck Island lost share of searches among ice cream brands in New Zealand, from 26.1% to 23.5%.
In September 2026, Lewis Road Creamery lost share of searches among ice cream brands in New Zealand, from 11.3% to 10.2%.
How are Ben & Jerry's’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Ben & Jerry's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ben & jerrys
- ben & jerrys pint
- ben and jerrys cake
- ben and jerrys countdown
- ben and jerrys pint
- ben and jerrys woolies
- ben jerrys
- benjerrys
Who owns Ben & Jerry's?
Ben & Jerry's is owned by 
Unilever. Brandwave also tracks 
Liquid I.V., 
Continental, 
Dove, Impulse, 
Lipton, 
Lux, 
Lynx, Magnum, 
Omo, 
Persil, 
Rexona, Sunlight, 
Surf, 
TRESemmé, 
Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.
Do you work for Ben & Jerry's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ben & Jerry's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.