How popular isLux in search?

In August 2026, there were an estimated 960 branded searches for Lux in New Zealand which is up 54.8% over the last 11 months. Lux holds 4.2% estimated Share of Search among New Zealand body wash and soap brands and is ranked 4th of 5 competitors for search popularity.

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Which body wash and soap brands compete with Lux?

Lux against body wash and soap brands in New Zealand, by month

Month	Dove	Dettol	Palmolive	Lux	Protex
Oct 2025	52.5%	27.2%	12.9%	3.4%	4%
Nov 2025	51.1%	27.9%	12.8%	4.2%	4%
Dec 2025	49.2%	28.9%	13.9%	4.2%	3.7%
Jan 2026	46.4%	32.1%	13.3%	4.5%	3.7%
Feb 2026	49.9%	30.3%	12%	3.8%	4%
Mar 2026	49.1%	29.9%	13.5%	3.5%	4.1%
Apr 2026	49.4%	28.8%	14%	3.7%	4.1%
May 2026	52.4%	26.6%	13.2%	4.5%	3.3%
Jun 2026	54.3%	25.3%	12.3%	3.9%	4.1%
Jul 2026	52%	27.8%	13.1%	3.4%	3.6%
Aug 2026	49.7%	28.2%	14%	4.2%	4%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dove Unilever	49.7%	11.5K	+0.09%	-2.3 points
2, held 2nd	Dettol Reckitt	28.2%	6.5K	+6.2%	+0.4 points
3, held 3rd	Palmolive	14%	3.2K	+11.8%	+0.9 points
4, moved from 5th to 4th	Lux Unilever	4.2%	960	+26.3%	+0.7 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Protex	4%	930	+16.3%	+0.4 pointsmoved from 4th to 5th

1.Dove
49.7%
held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -2.3 points
2.Dettol
28.2%
held 2nd · 6.5K estimated branded searches · +6.2% vs prior month · +0.4 points
3.Palmolive
14%
held 3rd · 3.2K estimated branded searches · +11.8% vs prior month · +0.9 points
4.Lux
4.2%
moved from 5th to 4th · 960 estimated branded searches · +26.3% vs prior month · +0.7 points
5.Protex
4%
moved from 4th to 5th · 930 estimated branded searches · +16.3% vs prior month · +0.4 points

Compare search popularity between Lux and its closest rivals

How has branded search demand for Lux changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Lux in New Zealand rose from 620 to 960.
Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand increased from 3.4% to 4.2%.
Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.4% in October 2025.
Across the 11 months ending August 2026, Lux rose from 5th to 4th among body wash and soap brands in New Zealand.

How did search popularity change for New Zealand body wash and soap brands in August 2026?

5 changes

In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.
In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.
Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.
Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

How is Lux measured?

Brandwave collects information about searches that people make online using Lux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms