Dettol vs Lux:Which is more popular by branded search in New Zealand?
In August 2026, Dettol had more branded searches than Lux among body wash and soap brands in New Zealand. Dettol was estimated to have 6.5K branded searches compared to Lux’s 960, and held a 28.2% Share of Search versus Lux’s 4.2%.
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Which is more popular in search, Dettol or Lux?
Compare the body wash, hand wash and soap brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dettol, Lux. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Dettol | Palmolive | Lux | Protex |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 27.2% | 12.9% | 3.4% | 4% |
| Nov 2025 | 51.1% | 27.9% | 12.8% | 4.2% | 4% |
| Dec 2025 | 49.2% | 28.9% | 13.9% | 4.2% | 3.7% |
| Jan 2026 | 46.4% | 32.1% | 13.3% | 4.5% | 3.7% |
| Feb 2026 | 49.9% | 30.3% | 12% | 3.8% | 4% |
| Mar 2026 | 49.1% | 29.9% | 13.5% | 3.5% | 4.1% |
| Apr 2026 | 49.4% | 28.8% | 14% | 3.7% | 4.1% |
| May 2026 | 52.4% | 26.6% | 13.2% | 4.5% | 3.3% |
| Jun 2026 | 54.3% | 25.3% | 12.3% | 3.9% | 4.1% |
| Jul 2026 | 52% | 27.8% | 13.1% | 3.4% | 3.6% |
| Aug 2026 | 49.7% | 28.2% | 14% | 4.2% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Dettol and Lux comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Lux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among body wash and soap brands in New Zealand moved from 27.2% to 28.2%, and its estimated monthly branded searches moved from 5K to 6.5K.
- Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 620 to 960.
How did search popularity change for New Zealand body wash and soap brands in August 2026?
2 changes
In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dettol’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dettol
23 branded search terms
- dettol
- dettol antibacterial
- dettol antibacterial soap
- dettol antiseptic
- dettol antiseptic liquid
- dettol body wash
- dettol co nz
- dettol disinfectant
- dettol hand wash
- dettol handwash
- dettol laundry liquid
- dettol laundry sanitiser
- dettol laundry sanitizer
- dettol liquid
- dettol near me
- dettol nz
- dettol online
- dettol profresh shower gel
- dettol sanitizer
- dettol shower gel
- dettol soap
- dettol wash
- dettol wipes
Lux
6 branded search terms
- lux body wash
- lux hand wash
- lux shower gel
- lux soap
- lux soap bar
- lux soap flakes
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