Dove vs Protex:Which is more popular by branded search in New Zealand?
In August 2026, Dove had more branded searches than Protex among body wash and soap brands in New Zealand. Dove was estimated to have 11.5K branded searches compared to Protex’s 930, and held a 49.7% Share of Search versus Protex’s 4%.
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Which is more popular in search, Dove or Protex?
Compare the body wash, hand wash and soap brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Protex. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Dettol | Palmolive | Lux | Protex |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 27.2% | 12.9% | 3.4% | 4% |
| Nov 2025 | 51.1% | 27.9% | 12.8% | 4.2% | 4% |
| Dec 2025 | 49.2% | 28.9% | 13.9% | 4.2% | 3.7% |
| Jan 2026 | 46.4% | 32.1% | 13.3% | 4.5% | 3.7% |
| Feb 2026 | 49.9% | 30.3% | 12% | 3.8% | 4% |
| Mar 2026 | 49.1% | 29.9% | 13.5% | 3.5% | 4.1% |
| Apr 2026 | 49.4% | 28.8% | 14% | 3.7% | 4.1% |
| May 2026 | 52.4% | 26.6% | 13.2% | 4.5% | 3.3% |
| Jun 2026 | 54.3% | 25.3% | 12.3% | 3.9% | 4.1% |
| Jul 2026 | 52% | 27.8% | 13.1% | 3.4% | 3.6% |
| Aug 2026 | 49.7% | 28.2% | 14% | 4.2% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Dove and Protex comparison changed over the last 12 months?
3 findings
- Dove was ahead of Protex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand moved from 52.5% to 49.7%, and its estimated monthly branded searches moved from 9.6K to 11.5K.
- Across the 11 months ending August 2026, Protex’s estimated Share of Search among body wash and soap brands in New Zealand held steady at 4%, and its estimated monthly branded searches moved from 730 to 930.
How did search popularity change for New Zealand body wash and soap brands in August 2026?
3 changes
In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.
Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Protex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dove
28 branded search terms
- body wash dove men
- body wash dove sensitive skin
- deo stick dove
- dove antibacterial soap
- dove antiperspirant
- dove body lotion
- dove body scrub
- dove body spray
- dove body wash
- dove clinical protection
- dove com
- dove deep moisture body wash
- dove deo
- dove deo spray
- dove exfoliating body scrub
- dove hand wash
- dove intensive repair
- dove men deo
- dove near me
- dove nz
- dove rollon
- dove scrub
- dove sensitive soap
- dove shower gel
- dove soap
- dove tanning lotion
- dove triple moisturising body wash
- dove vanilla
Protex
8 branded search terms
- protex
- protex body wash
- protex hand wash
- protex near me
- protex nz
- protex online
- protex shower gel
- protex soap
Put your own brand in this comparison
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