Brandwave

How popular isProtex in search?

In August 2026, there were an estimated 930 branded searches for Protex in New Zealand which is up 27.4% over the last 11 months. Protex holds 4% estimated Share of Search among New Zealand body wash and soap brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Dove49.7%
  2. Dettol28.2%
  3. Palmolive14%
  4. Lux4.2%
  5. Protex4%
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Which body wash and soap brands compete with Protex?

Protex against body wash and soap brands in New Zealand, by month

Share of Search by month for Dove, Dettol, Palmolive, Lux, Protex. The figures are in the table below the chart.

View monthly share of search table
MonthDoveDettolPalmoliveLuxProtex
Oct 202552.5%27.2%12.9%3.4%4%
Nov 202551.1%27.9%12.8%4.2%4%
Dec 202549.2%28.9%13.9%4.2%3.7%
Jan 202646.4%32.1%13.3%4.5%3.7%
Feb 202649.9%30.3%12%3.8%4%
Mar 202649.1%29.9%13.5%3.5%4.1%
Apr 202649.4%28.8%14%3.7%4.1%
May 202652.4%26.6%13.2%4.5%3.3%
Jun 202654.3%25.3%12.3%3.9%4.1%
Jul 202652%27.8%13.1%3.4%3.6%
Aug 202649.7%28.2%14%4.2%4%
Sep 2026—————

  1. 1.Dove

    49.7%

    held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -2.3 points

  2. 2.Dettol

    28.2%

    held 2nd · 6.5K estimated branded searches · +6.2% vs prior month · +0.4 points

  3. 3.Palmolive

    14%

    held 3rd · 3.2K estimated branded searches · +11.8% vs prior month · +0.9 points

  4. 4.Lux

    4.2%

    moved from 5th to 4th · 960 estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Protex

    4%

    moved from 4th to 5th · 930 estimated branded searches · +16.3% vs prior month · +0.4 points

Compare search popularity between Protex and its closest rivals

How has branded search demand for Protex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Protex in New Zealand rose from 730 to 930.
  • Across the 11 months ending August 2026, Protex fell from 4th to 5th among body wash and soap brands in New Zealand.

How did search popularity change for New Zealand body wash and soap brands in August 2026?

  1. In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.

  2. In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.

  3. In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.

  4. Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.

  5. Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

How is Protex measured?

Brandwave collects information about searches that people make online using Protex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • protex
  • protex body wash
  • protex hand wash
  • protex near me
  • protex nz
  • protex online
  • protex shower gel
  • protex soap

Do you work for Protex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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