Lux vs Protex:Which is more popular by branded search in New Zealand?
In August 2026, Lux and Protex were level on Share of Search among body wash and soap brands in New Zealand, with an estimated 960 versus 930 branded searches, at 4.2% and 4% estimated Share of Search.
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Which is more popular in search, Lux or Protex?
Compare the body wash, hand wash and soap brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lux, Protex. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Dettol | Palmolive | Lux | Protex |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 27.2% | 12.9% | 3.4% | 4% |
| Nov 2025 | 51.1% | 27.9% | 12.8% | 4.2% | 4% |
| Dec 2025 | 49.2% | 28.9% | 13.9% | 4.2% | 3.7% |
| Jan 2026 | 46.4% | 32.1% | 13.3% | 4.5% | 3.7% |
| Feb 2026 | 49.9% | 30.3% | 12% | 3.8% | 4% |
| Mar 2026 | 49.1% | 29.9% | 13.5% | 3.5% | 4.1% |
| Apr 2026 | 49.4% | 28.8% | 14% | 3.7% | 4.1% |
| May 2026 | 52.4% | 26.6% | 13.2% | 4.5% | 3.3% |
| Jun 2026 | 54.3% | 25.3% | 12.3% | 3.9% | 4.1% |
| Jul 2026 | 52% | 27.8% | 13.1% | 3.4% | 3.6% |
| Aug 2026 | 49.7% | 28.2% | 14% | 4.2% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Lux and Protex comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Lux took it in November 2025, Protex took it in February 2026, Lux took it in May 2026, Protex took it in June 2026, Lux took it in August 2026.
- Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 620 to 960.
- Across the 11 months ending August 2026, Protex’s estimated Share of Search among body wash and soap brands in New Zealand held steady at 4%, and its estimated monthly branded searches moved from 730 to 930.
How did search popularity change for New Zealand body wash and soap brands in August 2026?
2 changes
In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lux’s and Protex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.