Dettol vs Palmolive:Which is more popular by branded search in New Zealand?

Name: Dettol vs Palmolive: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Dettol had more branded searches than Palmolive among body wash and soap brands in New Zealand. Dettol was estimated to have 6.5K branded searches compared to Palmolive’s 3.2K, and held a 28.2% Share of Search versus Palmolive’s 14%.

Share of Search among body wash and soap brands in New Zealand in August 2026Which is more popular in search, Dettol or Palmolive?

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Which is more popular in search, Dettol or Palmolive?

Compare the body wash, hand wash and soap brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dettol and Palmolive among body wash and soap brands in New Zealand, by month

Month	Dove	Dettol	Palmolive	Lux	Protex
Oct 2025	52.5%	27.2%	12.9%	3.4%	4%
Nov 2025	51.1%	27.9%	12.8%	4.2%	4%
Dec 2025	49.2%	28.9%	13.9%	4.2%	3.7%
Jan 2026	46.4%	32.1%	13.3%	4.5%	3.7%
Feb 2026	49.9%	30.3%	12%	3.8%	4%
Mar 2026	49.1%	29.9%	13.5%	3.5%	4.1%
Apr 2026	49.4%	28.8%	14%	3.7%	4.1%
May 2026	52.4%	26.6%	13.2%	4.5%	3.3%
Jun 2026	54.3%	25.3%	12.3%	3.9%	4.1%
Jul 2026	52%	27.8%	13.1%	3.4%	3.6%
Aug 2026	49.7%	28.2%	14%	4.2%	4%
Sep 2026	—	—	—	—	—

How has the Dettol and Palmolive comparison changed over the last 12 months?

3 findings

Dettol was ahead of Palmolive in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Dettol’s estimated Share of Search among body wash and soap brands in New Zealand moved from 27.2% to 28.2%, and its estimated monthly branded searches moved from 5K to 6.5K.
Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand moved from 12.9% to 14%, and its estimated monthly branded searches moved from 2.4K to 3.2K.

How did search popularity change for New Zealand body wash and soap brands in August 2026?

2 changes

In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.
Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dettol’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.