Brandwave

How popular isPalmolive?

In September 2026, people searched for Palmolive by name about 4,230 times in New Zealand, a 50% increase from the previous year. These searches made up 14.8% of all New Zealand body wash and soap brand searches, placing Palmolive third out of seven brands. When we asked both ChatGPT and Google AI Overviews about body wash and soap brands, Palmolive appeared in one of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Palmolive is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. DoveShare of searches 44.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. DettolShare of searches 29.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. PalmoliveShare of searches 14.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. LuxShare of searches 5.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. ProtexShare of searches 4.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

Palmolive website (opens in a new tab)

Follow Palmolive and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Palmolive was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Palmolive is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. QV Skincare2nd
  3. Palmolive3rd
  4. Dettol–
  5. Lux–
  6. Protex–
  7. Imperial Leather–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • QV Skincare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Palmolive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dettol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Protex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Imperial Leather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about body wash and soap brands

4 answers

  • Asked ChatGPT

    “Which body wash or soap brand should I buy in New Zealand?”

    1. 1Dove
    2. 2QV Skincare
    3. 3Palmolive

  • Asked ChatGPT

    “What are the best body wash and soap brands in New Zealand?”

    1. 1Dove
    2. 2QV Skincare

  • Asked ChatGPT

    “What's the best body wash or soap brand in New Zealand for daily showering?”

    1. 1Dove
    2. 2QV Skincare

  • Searched Google, AI Overview

    “best body wash”

    1. 1Dove

  • Searched Google, AI Overview

    “hand wash nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which body wash and soap brands compete with Palmolive?

Palmolive against body wash and soap brands in New Zealand, by month

Share of searches by month for Dove, Dettol, Palmolive, Lux, Protex. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolPalmoliveLuxProtexImperial LeatherQV Skincare
Oct 202547%28.9%12.4%4.2%4.8%1.6%0.95%
Nov 202545.6%29.5%12.5%5.2%4.9%1.4%0.98%
Dec 202543.6%30.3%13.7%5.2%4.6%1.7%0.91%
Jan 202640.5%33.8%12.6%5.6%4.6%1.8%1.1%
Feb 202641.9%33.3%11.9%4.9%5.1%1.6%1.3%
Mar 202641.2%33.1%13.4%4.4%5.1%1.4%1.2%
Apr 202641.3%32%13.8%4.8%5.1%1.8%1.2%
May 202639.7%31.9%14.3%6.2%4.6%1.5%1.8%
Jun 202641.8%31.4%13%5.5%5.7%1.6%1.1%
Jul 202643.8%31.8%12.5%4.6%4.8%1.5%1.1%
Aug 202643%31.6%13.1%5.3%5%1.3%0.77%
Sep 202644.1%29.1%14.8%5.3%4.2%1.5%0.95%

  1. 1.Dove

    44.1%

    Held 1st. 8.8K estimated branded searches, +12.9% vs prior month. Share +1.1 points.

  2. 2.Dettol

    29.1%

    Held 2nd. 5.8K estimated branded searches, +1.7% vs prior month. Share -2.4 points.

  3. 3.Palmolive

    14.8%

    Held 3rd. 3K estimated branded searches, +25.2% vs prior month. Share +1.8 points.

  4. 4.Lux

    5.3%

    Held 4th. 1.1K estimated branded searches, +10.4% vs prior month. Share 0 points.

  5. 5.Protex

    4.2%

    Held 5th. 840 estimated branded searches, -8.7% vs prior month. Share -0.9 points.

  6. 6.Imperial Leather

    1.5%

    Held 6th. 300 estimated branded searches, +30.4% vs prior month. Share +0.2 points.

  7. 7.QV Skincare

    0.95%

    Held 7th. 190 estimated branded searches, +35.7% vs prior month. Share +0.2 points.

Compare popularity between Palmolive and its closest rivals

Every comparison with Palmolive

12 comparisons

How has branded search demand for Palmolive changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Palmolive in New Zealand rose from 2.8K to 4.2K.
  • Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in New Zealand increased from 12.4% to 14.8%.
  • Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in New Zealand peaked at 14.8% in September 2026 and was lowest at 11.9% in February 2026.

How did search popularity change for New Zealand body wash and soap brands in September 2026?

6 changes

  1. In September 2026, Palmolive gained share of searches among body wash and soap brands in New Zealand, from 13.1% to 14.8%.

  2. In September 2026, Dove gained share of searches among body wash and soap brands in New Zealand, from 43% to 44.1%.

  3. In September 2026, Dettol lost share of searches among body wash and soap brands in New Zealand, from 31.6% to 29.1%.

  4. In September 2026, Protex lost share of searches among body wash and soap brands in New Zealand, from 5% to 4.2%.

  5. Estimated monthly branded searches for Lux in New Zealand rose 71% over 12 measured months, from 620 to 1.1K in September 2026.

  6. Estimated monthly branded searches for QV Skincare in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026.

How are Palmolive’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Palmolive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dishwashing liquid palmolive
  • palmolive
  • palmolive body wash
  • palmolive dish soap
  • palmolive dishwashing liquid
  • palmolive hand wash
  • palmolive shower gel
  • palmolive soap

Do you work for Palmolive? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Palmolive compete?

Palmolive is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body wash and soap brands3rd of 714.8%Shown above
Foaming hand wash brands4th of 45.1%Show ranking
Dishwashing brands3rd of 68.5%Show ranking
Dishwashing liquid brands1st of 651.7%Show ranking
Creator with pink hair and a pink jacket

Is Palmolive your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free