Dishwashing liquid brands in New Zealand:Which brands are most popular in search?
In August 2026, Palmolive was the most searched among dishwashing liquid brands in New Zealand, with an estimated 3.2K branded searches and 55.4% estimated Share of Search within this set.
- Palmolive55.4%
Earthwise25.4%
Morning Fresh14.2%
Sunlight5%
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Share of SearchLeaderboard
Compare the dishwashing liquid brands New Zealanders wash up with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Palmolive, Earthwise, Morning Fresh, Sunlight. The figures are in the table below the chart.
View monthly share of search table
| Month | Palmolive | Earthwise | Morning Fresh | Sunlight |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 30.7% | 10% | 6.5% |
| Nov 2025 | 55.9% | 27.2% | 9.7% | 7.2% |
| Dec 2025 | 57.9% | 23.5% | 11.2% | 7.4% |
| Jan 2026 | 54.1% | 25.8% | 13.4% | 6.7% |
| Feb 2026 | 52.8% | 27.4% | 13% | 6.8% |
| Mar 2026 | 53.4% | 23.5% | 16.9% | 6.2% |
| Apr 2026 | 53% | 24.3% | 17.2% | 5.4% |
| May 2026 | 52.5% | 22.3% | 20.3% | 4.8% |
| Jun 2026 | 53.9% | 23.7% | 16.4% | 6.1% |
| Jul 2026 | 53.5% | 24.4% | 15.4% | 6.7% |
| Aug 2026 | 55.4% | 25.4% | 14.2% | 5% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 3.2K | +11.8% | +1.9 points | |
| 2, held 2nd | 25.4% | 1.5K | +12.1% | +0.9 points | |
| 3, held 3rd | 14.2% | 830 | 0% | -1.1 points | |
| 4, held 4th | 5% | 290 | -19.4% | -1.7 points |
55.4%
held 1st · 3.2K estimated branded searches · +11.8% vs prior month · +1.9 points
25.4%
held 2nd · 1.5K estimated branded searches · +12.1% vs prior month · +0.9 points
14.2%
held 3rd · 830 estimated branded searches · 0% vs prior month · -1.1 points
4.
Sunlight5%
held 4th · 290 estimated branded searches · -19.4% vs prior month · -1.7 points
Compare search popularity between leading brands
- Palmolive vs Earthwise: compare search popularity
- Palmolive vs Morning Fresh: compare search popularity
- Palmolive vs Sunlight: compare search popularity
- Earthwise vs Morning Fresh: compare search popularity
- Earthwise vs Sunlight: compare search popularity
- Morning Fresh vs Sunlight: compare search popularity
- Compare any of these brands
Which brand is most popular in search among dishwashing liquid brands in New Zealand?
4 brands
In August 2026, Palmolive was the most searched among dishwashing liquid brands in New Zealand, with an estimated 3.2K branded searches and 55.4% estimated Share of Search within this set. Earthwise is in 2nd place, 30 percentage points behind at 25.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Palmolive | 52.8% → 55.4% | 57.9%Dec 2025 | 52.5%May 2026 | 1st |
| Earthwise | 30.7% → 25.4% | 30.7%Oct 2025 | 22.3%May 2026 | 2nd |
| Morning Fresh | 10% → 14.2% | 20.3%May 2026 | 9.7%Nov 2025 | 3rd |
| Sunlight | 6.5% → 5% | 7.4%Dec 2025 | 4.8%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand increased from 52.8% to 55.4%.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand decreased from 30.7% to 25.4%.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing liquid brands in New Zealand increased from 10% to 14.2%.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand decreased from 6.5% to 5%.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 57.9% in December 2025 and was lowest at 52.5% in May 2026.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 30.7% in October 2025 and was lowest at 22.3% in May 2026.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 20.3% in May 2026 and was lowest at 9.7% in November 2025.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 7.4% in December 2025 and was lowest at 4.8% in May 2026.
How did search popularity change for New Zealand dishwashing liquid brands in August 2026?
4 changes
In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.
In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.
In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.
In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.
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