Earthwise vs Morning Fresh:Which is more popular by branded search in New Zealand?
In August 2026, Earthwise had more branded searches than Morning Fresh among dishwashing liquid brands in New Zealand. Earthwise was estimated to have 1.5K branded searches compared to Morning Fresh’s 830, and held a 25.4% Share of Search versus Morning Fresh’s 14.2%.
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Which is more popular in search, Earthwise or Morning Fresh?
Compare the dishwashing liquid brands New Zealanders wash up with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Earthwise, Morning Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Palmolive | Earthwise | Morning Fresh | Sunlight |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 30.7% | 10% | 6.5% |
| Nov 2025 | 55.9% | 27.2% | 9.7% | 7.2% |
| Dec 2025 | 57.9% | 23.5% | 11.2% | 7.4% |
| Jan 2026 | 54.1% | 25.8% | 13.4% | 6.7% |
| Feb 2026 | 52.8% | 27.4% | 13% | 6.8% |
| Mar 2026 | 53.4% | 23.5% | 16.9% | 6.2% |
| Apr 2026 | 53% | 24.3% | 17.2% | 5.4% |
| May 2026 | 52.5% | 22.3% | 20.3% | 4.8% |
| Jun 2026 | 53.9% | 23.7% | 16.4% | 6.1% |
| Jul 2026 | 53.5% | 24.4% | 15.4% | 6.7% |
| Aug 2026 | 55.4% | 25.4% | 14.2% | 5% |
| Sep 2026 | — | — | — | — |
How has the Earthwise and Morning Fresh comparison changed over the last 12 months?
3 findings
- Earthwise was ahead of Morning Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 30.7% to 25.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 10% to 14.2%, and its estimated monthly branded searches moved from 450 to 830.
How did search popularity change for New Zealand dishwashing liquid brands in August 2026?
2 changes
In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.
In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Earthwise’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earthwise
10 branded search terms
- earthwise
- earthwise cleaning
- earthwise co nz
- earthwise detergent
- earthwise dishwashing liquid
- earthwise laundry liquid
- earthwise laundry powder
- earthwise near me
- earthwise nz
- earthwise wool and delicates
Morning Fresh
9 branded search terms
- dishwashing liquid morning fresh
- morning fresh
- morning fresh dish soap
- morning fresh dishwasher powder
- morning fresh dishwasher tablets
- morning fresh nz
- morning fresh washing up liquid
- morningfresh
- morningfresh com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.