Earthwise vs Palmolive:Which is more popular by branded search in New Zealand?

Name: Earthwise vs Palmolive: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Palmolive had more branded searches than Earthwise among dishwashing liquid brands in New Zealand. Palmolive was estimated to have 3.2K branded searches compared to Earthwise’s 1.5K, and held a 55.4% Share of Search versus Earthwise’s 25.4%.

Share of Search among dishwashing liquid brands in New Zealand in August 2026Which is more popular in search, Earthwise or Palmolive?

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Which is more popular in search, Earthwise or Palmolive?

Compare the dishwashing liquid brands New Zealanders wash up with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Earthwise and Palmolive among dishwashing liquid brands in New Zealand, by month

Month	Palmolive	Earthwise	Morning Fresh	Sunlight
Oct 2025	52.8%	30.7%	10%	6.5%
Nov 2025	55.9%	27.2%	9.7%	7.2%
Dec 2025	57.9%	23.5%	11.2%	7.4%
Jan 2026	54.1%	25.8%	13.4%	6.7%
Feb 2026	52.8%	27.4%	13%	6.8%
Mar 2026	53.4%	23.5%	16.9%	6.2%
Apr 2026	53%	24.3%	17.2%	5.4%
May 2026	52.5%	22.3%	20.3%	4.8%
Jun 2026	53.9%	23.7%	16.4%	6.1%
Jul 2026	53.5%	24.4%	15.4%	6.7%
Aug 2026	55.4%	25.4%	14.2%	5%
Sep 2026	—	—	—	—

How has the Earthwise and Palmolive comparison changed over the last 12 months?

3 findings

Palmolive was ahead of Earthwise in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 30.7% to 25.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands in New Zealand moved from 52.8% to 55.4%, and its estimated monthly branded searches moved from 2.4K to 3.2K.

How did search popularity change for New Zealand dishwashing liquid brands in August 2026?

2 changes

In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.
In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Earthwise’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.